BA Design & Management Studies

Your talent for creative solutions is in demand: Study Design & Management Studies at UE!

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Hamburg Students

Combine management skills with design expertise

Critical Thinking and Creativity are increasingly among the top skills that organizations seek in young talents*. Learn them here!
The rapid rise of Generative AI is leading to significant but exciting changes in the creative industries. These changes require professionals who have a deep understanding of the creative process, a human-oriented and ethical mindset, empathy for users, and a responsible approach towards forming a more sustainable future. In the BA Design and Management Studies, we form highly versatile professionals who become the driving force behind creative innovation processes and can combine managerial skills and organizational talent with creativity and design thinking. Future job profiles include positions in Design Management in internal Design- and Marketing Departments, in creative agencies or consultancies, or as Project Managers in commercial and cultural institutions.
Our BA Design & Management Studies programme is therefore one of the most innovative programmes currently offered! 

*according to a study by Forrester Research, 2023

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three people sitting at a desk discussing something

Design & Management Studies

Identify communication goals, develop, present and communicate suitable ideas.
Download Curriculum

Check out our Location

Take a look at our Campus Hamburg.
A vibrant metropolis with a rich history and many cultural offerings.

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Admission Requirements

Here are some things you will require for your application at the UE:

  • Completed admission form
  • Transcript & language proficiency
  • CV & Copy of passport
  • a portfolio is not required
a city with a church and a huge street

The interdisciplinary curriculum of the BA Design & Management programme offers you perspectives in a variety of companies, agencies, and media houses. There are many future-relevant tasks in the areas of design and project management, strategic innovation, marketing, and branding.

Only UE offers you the dynamic interplay of design and management at the Hamburg location, surrounded by numerous agencies, media houses, and innovative companies: this is where creativity meets opportunities.

Semesters & Credits

  • 6 semesters
  • 180 ECTS (Credits)
  • Teaching language: English

The programme starts in both the winter and summer terms.

In your 5th semester, you can do internships or study abroad.


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly

Got questions about financing? Check out our fees!

Career opportunities with a degree in Design & Management Studies

Graduates work in a constantly changing environment that demands the skills they have acquired during their studies. You take on positions in the communication and creative industries, where you deal primarily with strategic and practical tasks. Whether employed or freelancing, you will also work in teams outside the traditional design professions to support companies, organizations and institutions in the planning, development and implementation of communication strategies. Examples of possible fields of activity:

  • Design Strategist
  • Design Manager
  • Design Operations Manager
  • Innovation Designer
  • Design Strategist for User Experience

Elevate your skills and unleash your creative potential – become a design management expert. Based in the heart of Hamburg, surrounded by a thriving creative community, our programme offers a unique blend of visual communication, marketing insights, and management strategies.

  • Printing Lab

    Print lab

  • three people playing table soccer

    Campus life

  • A girl with a water jet

    Print lab project

  • a class room with a lot of images on the wall


  • a corner with image son the wall and colorful backgrounds for photos

    Photo Studio

  • creative studio with a lot of drawing pinned on boards

    Illustration Studio

  • a lake with some people around

    Hamburg Innenalster (Lake)

  • a city with a church and a huge street

    Hamburg City

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • Hamburg Kreative Gesellschafat
  • Pilot Logo
  • Asklepios logo
  • JUNGvMATT Logo

a book illustration from a wolf
an astronaut with a drink in his hand
a hanging poster with blue waves and typography
a collection of arabic words black and white
red and green floral design

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Gora Jain

Prof. Dr. Gora Jain

Prof. Dr. Gora Jain is the Coordinator and Head of Teaching Art and Media Theory at UE Germany, Hamburg Campus. Contact us to know more!
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Evelyn Solinski

Evelyn Solinski

Evelyn Solinski is our lecturer for language/typography and serigraphy at University of Europe for Applied Sciences Hamburg. Visit us to know more!
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Contact us today