Professor Lennartz is the Vice Dean and Professor of Media & Communication Management and the Director of the Digital Media & Marketing programme at UE in Hamburg. She is an external adviser for Media Planning at Merck KGaA and has years of experience in positions such as Public Relations, Public Affairs, and Digital & Social Media. With UE she shares competencies in data-based Marketing, Media Analysis, Social Media Marketing, Digital Public Relations, and Crisis Communication. These skills support the teaching topics of data-based Marketing and Public Relations, Virtual Reality, Digital Transformation, Blockchain and AI in Marketing, in her lectures.

 

2018 - today

Associate Vide Dean / Professor for Media and Communication (Hamburg, University of Europe for Applied Sciences)

 

2015 - 2018

Senior Paid Distribution I Social Media Team (Hamburg, fischerAppelt)

 

2014-2015

Senior Account Executive | Social Media Team (Frankfurt, FleishmanHillard)

 

2011-2014

Self-employed | Online Communication (Berlin)

 

2010-2011

Internship | Public Affairs (Berlin, Weber Shandwick)

 

2007-2010

Research Assistant (Frankfurt Oder, Europa-Universität Viadrina)

2003-2007

Doctorate at the Faculty of Cultural Studies of the Europa-Universität Viadrina in Frankfurt Oder

 

1998-2003

Studies in Cultural Studies at the Europa-Universität Viadrina in Frankfurt Oder