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BSc Digital Media & Marketing

Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing. Get all the information about the degree programme here.

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Digital Media & Marketing, BSc

From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors.

By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.

Start | Language of Instruction

  • Winter semester: September
  • Summer semester: March
  • English (Innovation Hub & Hamburg)
  • German (Iserlohn)


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour!


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly

Credits | Duration | Degree

  • 180 ECTS
  • 6 semesters
  • Bachelor of Science (BSc)

Internship | Semester Abroad

5th semester
Here more

The Digital Media & Marketing programme comprises six semesters. In addition to the programme, there is the possibility to take a specialisation in eSports Studies. Find out more about the study contents in the curriculum.

Study Digital Media & Marketing at UE

Meet our very own Professor Dr. Angela Harre, Programme Director for “Digital Media & Marketing” at the University of Europe for Applied Sciences (UE). During the video she highlights the skills students will gain as well as the areas that will be taught and emphasized on during this 3-year-long international Bachelor’s degree.

Discover the dynamic world of digital media and marketing in our Bachelor’s study programme at the University of Europe for Applied Sciences. This comprehensive study programme is designed to develop both your theoretical knowledge and practical skills, offering a holistic approach to the fast-paced and constantly evolving fields of digital media and marketing.

dmm foundation diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Digital Media and Marketing. The programme not only prepares you optimally for this media science programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma Business/Tech will improve your English language skills and strengthen your intercultural competences in addition to your basic IT and business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech (B.Sc.) degree programmes.

You will be equipped with the following skills:

  • Intermediate English-level
  • MS Office package
  • Mathematics
  • Scientific Writing
  • Research planning
  • Culture Skills/Networking
  • Setting up and completing a final project

Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma Business/Tech as well as our curricula and start your Bachelor’s studies at UE.

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”. 

Cooperation Partners

Gain access to internships and real- life business projects in a range of leading companies.

  • Vispa logo

    Digital start-ups

  • kloeckner.i

    Innovation hubs



Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Angela Lennartz

Prof. Dr. Angela Lennartz

Learn more about Prof. Dr. Angela Lennartz (formerly Harre), Professor for Media and Communication, Campus Hamburg at UE Germany.

Contact us today