UE Newsroom
Here you will find detailed information about the UE,
current press releases, media-profiles of our professors as well as images.
About UE
The University of Europe for Applied Sciences (UE) with campuses in Berlin, Potsdam (“UE Innovation Hub”), Hamburg, Iserlohn and Dubai is a state-recognised private university. Combining tech, data, design and business, it trains the digital pioneers of tomorrow and focuses on teaching relevant key skills for the job markets of the future – by breaking down traditional academic models. UE has more than 7.800 students from 140+ nations.
UE is part of GUS Germany GmbH (GGG), which is a dynamic network of higher education institutions with a thriving student body of over 18,000+ learners across campuses in Germany, Europe, and beyond.
You can find more information about the UE in our blog.
Press Spokeswoman: Jessica Barthel-Jelkmann
Phone: +49 (0)172 3640254
E-Mail: jessica.barthel@gusgermany.de
For Marketing related queries, contact: marketing@ue-germany.de
UE in Media – Expertise that shapes current debates
Experts at the University of Europe for Applied Sciences regularly contribute their expertise to current debates in business, technology, society, sport and design. Through interviews, guest articles and podcasts, they provide context on emerging developments, challenge established perspectives and contribute new ideas to public and professional discussions.
February 2026
Under the title “How Two Germans Sparked the HYROX Hype”, Prof. Stefan Chatrath is quoted in the Frankfurter Allgemeine Zeitung. Hyrox: Das steckt hinter dem Hype | FAZ
Prof. Stefan Chatrath speaks to Tagesspiegel about why Olympic bids can fail and assesses Berlin’s chances of successfully hosting the Games: “Man könnte ein Signal setzen”: Experte für gescheiterte Olympia-Bewerbungen bewertet Berliner Chancen
Prof. Iris Lorscheid speaks to E-Commerce Magazin about “Digital Sovereignty: Strategies for Greater European Control in the Cloud”: Digitale Souveränität: Strategien für mehr Cloud-Kontrolle
March 2026
Under the headline “Olympic Booster: How the U5 and Public Transport Could Benefit from the Games”, Prof. Stefan Chatrath speaks to Hamburger Abendblatt about how Hamburg could benefit from hosting the Olympic Games: Olympia in Hamburg: So könnten U5 und ÖPNV von Olympischen Spielen profitieren
rbb24 interviews UE sports economist Prof. Stefan Chatrath about the prospects of Berlin’s Olympic bid: Interview: Sportökonom zu Chancen der Berliner Olympiabewerbung
UE President Prof. Maurits van Rooijen discusses “AI in the Lecture Hall: What Has Really Changed in Students’ Learning Behaviour” in a guest article for Frankfurter Rundschau: KI im Hörsaal: Was sich am Lernverhalten von Studierenden wirklich verändert hat
April 2026
New students at UE’s Iserlohn campus share their stories with Iserlohner Kreisanzeiger and talk about their experiences of starting their studies and a new life in Iserlohn: Iserlohn: So wagen Studierende aus dem Ausland den Neustart
UE CEO Dr George Alevizopoulos speaks to Iserlohner Kreisanzeiger about his vision for UE and the future of its Iserlohn campus: So tickt der neue CEO – und so geht es mit der Hochschule UE in Iserlohn weiter
In a guest article for CloudComputing-Insider, Prof. Iris Lorscheid explores the topic “Cloud as Critical Infrastructure: Why Sovereignty Matters Now”: Digitale Souveränität: Warum Cloud kritische Infrastruktur ist
t-online and msn.com cite Prof. Johannes Kiessler and UE’s data research on affordable museum tickets across Europe: Günstige Museum-Tickets: Hier ist Deutschland im Europavergleich stark
Prof. Jiré Emine Gözen is interviewed by Watson.de on the current debate surrounding Collien Fernandez and Christian Ulmen: Christian Ulmen und die Unschuldsvermutung: Wenn Medien Angst vor Anwälten haben
May 2026
DIE ZEIT, along with numerous other national and regional newspapers, reports on UE’s survey on Germany’s most popular landmarks: Kölner Wahrzeichen: Die Dom-Faszination – warum ist der Kölner Dom so beliebt? | DIE ZEIT
June 2026
Stadionwelt.de reports on UE’s study of the prices of football World Cup jerseys: Studie zu Fußball-WM-Trikots – Stadionwelt
July 2026
Prof. Iris Lorscheid speaks to Haufe about “Dark Data: Untapped Data Treasure or Compliance Risk?”: Dark Data: Ungenutzter Datenschatz oder Compliance-Risiko? | Recht | Haufe
Prof. Thomas Rieger is quoted in an FAZ article on the growing popularity of padel in Germany: Trendsport Padel: In Deutschland nimmt der Hype noch mal Fahrt auf | FAZ
August 2026
Prof. Johannes Kiessler is quoted in Passauer Neue Presse in connection with UE’s press release and research on Germany’s listed monuments: Der Passauer Fünferlsteg gehört zu den am stärksten geförderten Denkmälern Deutschlands
Prof. Iris Lorscheid speaks to digital publication t3n about “AI Agents: Why Employees Now Need Real Leadership Skills”: Arbeit mit KI-Agenten: Warum Mitarbeitende jetzt Führungsstärke brauchen
UE student Paresha Modi speaks to Iserlohner Kreisanzeiger about starting a new life in Germany and her experiences in Iserlohn: „Ins kalte Wasser springen“: Zahnärztin aus Indien startet in Iserlohn neu
May 2025
Prof. Christian Meyer zum Ermgassen helps to invastigate the story behind the Döner logo in the ARD podcast:
https://www.ardaudiothek.de/episode/obsessed-doener-papers/die-doenertrommel-5/br/14631479/
“This is deliberate deception and misleading,” says EU marketing expert Prof. Wolfgang Merkle in an interview with T-online:
https://www.t-online.de/digital/aktuelles/id_100714974/manipulative-werbung-marketing-experte-zeigt-wie-sie-sich-schuetzen.html
June 2025
Professor Stefan Chatrath is a sought-after expert on the topic of the Club World Cup and gives interviews, among others, on Radio Eins and in the Frankfurter Rundschau:
https://www.fr.de/sport/fussball/experte-warnt-vor-klub-wm-es-ist-ein-angriff-der-fifa-auf-die-uefa-zr-93781264.html
https://www.radioeins.de/programm/sendungen/der_schoene_morgen/_/fifa-klub-wm-in-den-usa.html
July 2025
The design magazine PAGE published a four-page feature on the UE project “AM Watt” in its July print edition and also printed photographs taken by the students. PAGE Online additionally released parts of the article:
New Talents: »Am Watt« – das Weltnaturerbe aus einem neuen Blickwinkel › PAGE online
August 2025
T-Online interviewed Prof. Dr. Jiré Emine Gözen about gender roles in the German Bundestag, referencing the current UE analysis:
Bundestag: Schieflage zwischen den Geschlechtern und alte Rollenmuster
The Frankfurter Rundschau published an interview with Prof. Dr. Jiré Emine Gözen on the topic “Proportion of women in the Bundestag: Huge differences between parliamentary groups”:
Frauenanteil im Bundestag: Enorme Unterschiede zwischen den Fraktionen
Prof. Johannes Kiessler was cited on Focus Plus in the context of a study examining the educational backgrounds of current Bundestag members:
Das haben unsere Abgeordneten gelernt
September 2025
Zawya reported on the AI Buddiz Project at UE Dubai, where AI supports students:
University of Europe for Applied Sciences champions AI-enhanced education with Buddiz AI Assistant
The financial platform Investing.com covered the current LinkedIn analysis by UE on how talents are shaping DAX companies and the role of private universities in this process:
LinkedIn-Analyse: Diese Talente prägen die DAX-Unternehmen | Investing.com
October 2025
News platforms including Zawya and Middle East News reported on UE students’ participation in the COP 30 Simulation Conference in Cairo:
Read article on MENews247
The Austrian magazine IT Welt published an interview with Prof. Dr. Iris Lorscheid on the topic:
The new Accessibility Act: A curse or a blessing for companies? Das neue Barrierefreiheitsgesetz: Fluch oder Segen für Unternehmen?
July 2024
- The Bremervörder Zeitung reports on a cooperation with UE Professor Lauritz Lipp and the Tetjus Tügel Museum: Wie Prof. Lipp das Bremervörder Tügel-Museum mit KI ins 21. Jahrhundert holt (brv-zeitung.de)
June 2024
- The Hamburger Abendblatt, in its announcement of the Altonale cultural festival, highlights the Pink Bear Project of the EU and explains “What’s the Deal with the Pink Giant Bear”: Altonale 2024: Was es mit dem pinken Riesen-Bären am Altonaer Balkon auf sich hat (abendblatt.de)
- The Communication Magazine picks up the EU analysis on the social media usage of state leaders: 42 Prozent der DAX-40-Konzerne nutzen Tiktok – Social Media | KOM – Magazin für Kommunikation
- Media outlets such as gmx.net, Web.de, and Frankfurt live.com report on the EU analysis: “UNESCO World Heritage Sites: 50 percent are free, 38 percent barrier-free”: UNESCO-Weltkulturerbe: 50 Prozent sind kostenlos, 38 % (frankfurt-live.com)
May 2024
- The Hamburg Journal interviews Michael Kwast about the Pink Bear Project on the evening news on May 30, 2024: Hamburg Journal | 30.05.2024 (ardmediathek.de)
April 2024
- MSN.com and Focus Online report under the title “How Easily the Federal Government Can Save Billions” on the analysis of the 29th Subsidy Report of the EU: Haushalt: So leicht kann die Bundesregierung Milliarden einsparen – FOCUS online
March 2024
- AI-Expert and UE-Professor Iris Lorscheid is giving an intriguing interview within her brandnew pocast – episode at “Digital 25”. She talks about the explosive development of AI and discussing humanoid robots:
February 2024
- The guest article by Prof. Wolfgang Merkle in Absatzwirtschaft discusses the trust of brands and customers in times of crisis: Marken und Kund*innen: das Vertrauen in der Krise – absatzwirtschaft
January 2024
- T-Online reports on the UE’s fitness analysis on the topic: “In these fitness studios, you train best and cheapest”: https://www.t-online.de/leben/aktuelles/id_100317874/mcfit-fitx-co-die-besten-und-guenstigsten-fitnessstudios-in-deutschland.html
- The Münchener Merkur quotes UE psychologist and Professor Dr. Frank Esken on the topic of subsidies: https://www.merkur.de/wirtschaft/landwirtschaft-bauernstreik-wohnungsbau-bundesregierung-subventionen-48-milliarden-euro-zr-92773509.html
The E-commerce Magazine publishes the UE's study on the topic "Shipping Costs: What the 50 Largest Online Shops Charge" and quotes Prof. Dr. Ebbo Tücking: https://www.e-commerce-magazin.de/versandkosten-was-die-50-groessten-onlineshops-berechnen-a-40d4b4e069682f43221cebb18490eea4/#
November 2023
Among others, the Schleswig-Holsteinische Zeitung reports that the UE was awarded the PR Prize for the student project "Brokdorf bleibt" as an exceptional communication campaign: https://www.shz.de/lokales/wilster/artikel/preis-fuer-kernkraftwerksprojekt-brokdorf-bleibt-45960722
October 2023
The DUP Entrepreneur Magazine quotes Prof. Thomas Rieger under the title "Good Home Office, Bad Home Office" on topics of corporate health management: https://dup-magazin.de/management/new-work/mental-health-awareness-gutes-homeoffice-boeses-homeoffice/
The magazines Docma and Digitalfoto.de report on the UE's analysis on the topic: "University of Europe examines worldwide photo competitions - Which motifs achieve the highest prize money": https://www.docma.info/news-szene/university-of-europe-untersucht-weltweite-fotowettbewerbe-welche-motive-die-hoechsten-preisgelder-erzielen
June 2023
The Hamburger Abendblatt interviews Prof. Wolfgang Merkle on the topic of the bankruptcy of Galeria, Karstadt, Kaufhof: https://www.abendblatt.de/wirtschaft/article238719235/Kaufhaus-Krise-Nicht-im-Elmshorner-Modehaus-Ramelow.html
Gulf News reports on the opening of the UE Campus in Dubai, UAE: https://gulfnews.com/business/corporate-news/germanys-university-of-europe-for-applied-sciences-set-to-open-its-first-campus-outside-europe-in-dubai-1.1687168659901
February 2023
The Börsenzeitung carries an interview with Prof. Wolfgang Merkle under the headline "A mixture of ignorance and resignation"
The UE Innovation Hub is shown as a best practice in the HomeReport 2023 of the Zukunftsinstitut in the chapter "Edutecture - Education needs better equipment".
Applied HE reports about the joint BVB scholarship of Borussia Dortmund and UE.
Braunschweiger Zeitung has included press release about the BVB scholarship.
January 2023
Trade expert Prof. Dr. Wolfgang Merkle considers the red pencil to be exactly the wrong way to save Galeria. He also sees Douglas facing a relegation featured in the WAZ.
Deutschlandfunk Kultur interviews UE student Lukas Jahns about the "Brockdorf bleibt!" art project.
UE students report on their jobs at the DFB and FC St. Pauli under the heading "From Iserlohn to the big wide soccer world"
MEP Dr. Peter Liese gives key-note at UE event "Health in Europe 2023"
