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Business & Management Studies, BSc

Studying Business and Management at the University of Europe for Applied Sciences (UE) means getting taught in a professional field that is exciting, diverse and internationally relevant. We combine the classic teaching of Business and Management Studies with the topics of tomorrow: digital modules, soft skills and interdisciplinary teaching strengthen your vision and are at the centre of teaching at UE. In addition to entrepreneurial strategic thinking, managers and leaders must also have social skills as well as the ability to motivate a team. As a business student at UE, you will be prepared by our international lecturers for your career start in the private sector. From day one, you will not only learn theoretical knowledge but also actively apply it in practical projects and benefit from the opportunity to acquire further additional qualifications through our acceleration courses offered by companies such as IBM and Amazon exclusively for UE students. UE brings out courageous and creative minds who can later lead a forward-looking company in the international economy.



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Students discussing during lecture

Key Facts

Starting semesters
Starting semesters

Winter semester: September

Summer semester: March

6 Semesters in total (full-time)

Tuition fees | EU applicants
Tuition fees | EU applicants

Standard: € 708 monthly 


Save additional € 70 each month with our starter bonus.


Please find out more about our fees, discounts and how you can fund your studies.  

Tuition fees | Non-EU applicants
Tuition fees | Non-EU applicants

Standard: € 12,100 yearly


For more information on discounts, please contact us by filling out the form below.


Please find out more about our fees, discounts and how you can fund your studies. 

Language of instruction
Language of instruction

English (Berlin, Hamburg)

German (Iserlohn, Hamburg)


Bachelor of Science (BSc)

Internship semester / semester abroad
Internship semester / semester abroad

5th Semester

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180 ECTS


· Individual development

· Small learning groups

· Creative freedom

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Berlin (English)

Hamburg (English and German)

Iserlohn (German)


Download Curriculum

Learn more about the Business and Management study programme and its modules at UE. 


Curriculum Business Management Studies

What makes our Business & Management Study Programme special:

Modern Marketing
Modern Marketing

Topics of the elective module


  • Topics of big data, artificial intelligence, automatic machine learning in the overall context of marketing


  • Evaluation dimensions of the efficiency and reach advantages possible with digital communication


  • Development of sustainable purpose strategies that go beyond advertising messages


  • Description of how a new demand for control in IT and online marketing arises for classical marketing


  • Increased consumer expectations and reduction of information symmetries due to digitalisation 


Digital Business
Digital Business

Topics of the elective module


  • Digital business technologies and implementation of modern tools for optimised business processes


  • Organisation of a success-oriented project management also with agile instruments and methods


  • Illustration of the foundation of a business model and the planning of a start-up company


  • Holistic change in corporate management through digitalisation


  • Value creation of digital business



Topics of the module


Business English a.o:

  • Building 21st century language skills
  • Investigating the causes of current disruption
  • Developing AI-resistant competence in English


Soft Skills a.o.:

  • Models to explain the phenomenon of "communication"
  • Cultural concepts: Interculturality, cultural identity
  • Questioning techniques, objection handling, negotiation technique


Agile & Creative Methods a.o.:

  • Agility, creativity and problem solving: concepts, origins, contexts 
  • Definitions and getting to know project management, efficiency, flexibility, creativity
  • Conceptualisations of agility, design thinking and creative methods


Add the UE foundation diploma to your bachelor to meet the UE requirements


The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor's degree programme in Business Management Studies. The programme not only prepares you optimally for the business studies programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma Business/Tech will improve your English language skills and strengthen your intercultural competences in addition to your basic business knowledge. 


You will be equipped with the following skills:


  • Intermediate English-level

  • MS Office package

  • Mathematics

  • Scientific Writing

  • Research planning

  • Culture Skills/Networking

  • Setting up and completing a final project


Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor studies at UE! Read all about the foundation diploma Business/Tech as well as our curricula and start your Bachelor studies at UE.


Note: In the application process, please select the option "Undergraduate + Foundation Diploma". 

Students lecture at UE

Possible specialisations (2 out of 6): 


  • Management & Controlling
  • Modern Marketing
  • Digital Business
  • Entrepreneurship
  • International Management
  • Customer Relationship Management

We focus on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with both scientific and business backgrounds. You will study at a centrally located campus, equipped with the latest technology, and known for its international character.


At the University of Europe for Applied Sciences (UE) you get the possibility to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of available interdisciplinary subjects. The programmes taught at UE also include practical projects with top business partners and a semester abroad or an internship. You can even take part in optional worldwide excursions. This way, you will be perfectly prepared for the job market of tomorrow.

"It's not just theory, it's practice; it's real-world experiences."

Meet Sarah - a 3rd-semester student of our Bachelor's programme Business and Management Studies at our Berlin Campus. Find out more about her UE experience and why she has decided to move from California (US) to Berlin.

"It's not just theory, it's practice; it's real-world experiences."

Meet Sarah - a 3rd-semester student of our Bachelor's programme Business and Management Studies at our Berlin Campus. Find out more about her UE experience and why she has decided to move from California (US) to Berlin.

Important information


The University of Europe for Applied Sciences (UE) is state-accredited, has received multiple awards and is a worldwide leader among universities with an international approach. Here you will study in small groups. This guarantees you individual support and personal contact with the professors, who are experts in their industries.


You will notice our practical approach from the first semester. The variety in our courses allows you to determine the content of your studies yourself. The university offers modern equipment like smart boards, Mac pools and more.

Studying in Germany

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We put emphasis on internationality. That's why we were ranked as "one of the best 25 international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English. We are also ranked as one of the top ten performers in the Business Studies category in universities in Germany in 2018 (U-Multirank 2018).


Germany, known as the country of innovators, the largest economic power and the centre of high tech and automotive technologies in Europe, the perfect place to get your degree. Additionally, Germany is a particularly safe and liveable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's start-up capital, magnet for creatives, and "the place to be" for young people and entrepreneurs.


That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.

The programme structure

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Our focus is on developing your talents. Our programme, therefore, includes, in addition to the core competencies of business administration, economics, law, other subjects that you may choose according to your career goals: Management & Controlling,  Modern Marketing, Digital Business, Entrepreneurship, International Management, or Customer Relationship Management.


With our specialisations, you can plan your education even more precisely according to your individual goals. In addition to two internships lasting several weeks, you have the opportunity to deepen your knowledge on an international level during your semester abroad.

Your career options

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As a graduate in Business & Management Studies, you have numerous options to land the job you really want after your graduation - either in the industrial or the SME sector as well as commerce or in the financial sector. With your business know-how and strong social skills, you can take on specialist and leadership roles in all sectors and at firms of all sizes.


The wealth of possibilities is what makes this programme so appealing. You can choose a career that matches your personality and interests. Typical areas of work include:


  • Consultant in corporate consulting (national and international)
  • Assistant to corporate management
  • Marketing and sales manager
  • Start-up entrepreneur

Our #uestories

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"I was received here very warmly. The students and professors always lend a sympathetic ear and support you whenever they can. The vibe between the professors and students is really something special. I haven’t experienced anything like this before.


Because it is so very international, University of Europe for Applied Sciences (UE) is more open than other universities and it has been very easy for me to fit in here. To me, this is thinking without boundaries. I like it very much."


Daniel, Business and Management student. 


"It is my first semester in Berlin and I really like it. Studying at University of Europe for Applied Sciences offers me the opportunity to get to know the German culture through my fellow-students, as well as to get in contact with German companies.“ Miraz from Bangladesh

Read other student's entire #uestories here.

Tuition fees and funding

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As a private university, the University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. Therfore, studying at the University of Europe for Applied Sciences (UE) costs more than at a public German university. But it’s worth it:


  • Our graduates meet essential requirements of careers in business which sets them apart from the graduates of most public universities. Your employment and earnings prospects are greatly improved.
  • ​All tuition costs are included in the monthly tuition fee. No additional costs will be incurred, such as a matriculation fee, exam fees, a bachelor thesis fee or similar, as long as the course is completed within the standard study period.

The costs for the semester abroad are not included in these fees, as there are substantial differences depending on country and university. We are happy to provide you more information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information.

Application process

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You can apply a year in advance for your desired starting semester. To qualify for this Bachelor in Science programme at the University of Europe for Applied Sciences (UE), you must meet the following requirements:


  • Fill in the online application form
  • Certified copy of your high school diploma or equivalent occupational certificate, including an internship
  • Entrance examination
  • Attend the personal interview online (e.g., via Skype)
  • Good English language skills

"The way to get started is to quit talking and begin doing.”

– Walt Disney

More Student Testimonials

Collaboration Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

DHL Kooperationspartner
Kooperation mit dem STERN Magazin am UE Campus Hamburg
Art und Deign Kooperationspartner Canon for den UE Campus Hamburg
UE Kooperationspartner Daimler am Campus Hamburg
UE Kooperationspartner Axel Springer  aus Hamburg
Logo des UE Kooperationspartners BASF

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

Fill out the form and receive more information about the course!