BSc Business and Management Studies
Study Business and Management in Dubai and start your career in one of the world’s most dynamic international business hubs.
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Shape Your Future in Business and Management
Dubai is home to a fast-growing business community, global companies, start-ups, family enterprises, trade organisations, consultancies and innovation-driven ventures. At UE Dubai, you’ll study in the heart of this environment while earning a German-accredited Bachelor of Science degree taught in English.
The programme combines classic business and management foundations with future-focused topics such as digital transformation, start-up management, big data management, modern marketing and employability skills. From day one, you’ll learn how organisations work, and how to lead, manage and grow them in a global context.
At UE, practical learning is central. You’ll work on applied projects, develop your communication and negotiation skills, and benefit from UE’s international teaching approach, small learning groups and career-focused support.
Curriculum | Business and Management Studies BSc
In Dubai, this combination is especially relevant. Businesses across the UAE are investing in innovation, digital services, customer experience, international trade, finance and entrepreneurship. This programme prepares you to contribute to those sectors with confidence, analytical thinking and a global business perspective.
Key facts about Business & Management Studies
Check out our Locations
Find out everything about our Campus in Dubai!
Dubai is a leading destination for students who want to combine academic study with international career ambition. The city offers access to diverse industries, multicultural workplaces and a fast-growing business ecosystem.
Admission Requirements
Here are some things you will require for your application at the UE:
- Completed application form
- High School Diploma & language certificate
- CV & letter of motivation
- Copy of your passport
Semesters & Credits
- ECTS: 180
- Language: English
- Winter semester: September
- Summer semester: March
- Examination and Study Regulations
Fees
- Dubai: AED 60,882 Yearly
Check out our fees and financing page for more info.
* Please reach out to our student advisors for further funding options
Here is why you should study at UE Dubai
Studying in Dubai
Studying Business and Management at UE Dubai means learning in a multicultural environment while being surrounded by a real-world business ecosystem. You’ll experience how international companies operate, how start-ups grow, how digital transformation affects organisations and how global markets connect through Dubai.
UE Dubai combines the quality of German applied-science education with the energy of one of the world’s fastest-growing business cities. All programmes in Dubai are taught in English, making the campus a strong choice for international students who want a globally relevant education and career outlook.
Why Business studies at UE
What makes UE Dubai stand out:
- German-accredited degree in Dubai
- Licensed by the Knowledge and Human Development Authority, KHDA
- Practical applied-sciences approach
- English-taught learning environment
- Central campus at One Central in the Dubai Future District
- International student community
- Business, tech and design focus
- Career support and employability orientation
- Access to UE’s wider international network
UE’s teaching approach helps you move beyond theory. You’ll learn how to apply business concepts to real situations, present ideas clearly, work in teams and build the professional mindset needed for today’s workplace.
Our spotlight modules
The programme includes core competencies in business administration, economics, law and management, alongside modules and specialisations that help you shape your studies around your career goals.
You can explore areas such as Management & Controlling, Modern Marketing, Digital Business, Entrepreneurship, International Management and Customer Relationship Management.
The focus is not only on what businesses do, but on how they grow, compete, adapt and lead in global markets.
Modern Marketing
Topics of the elective module
- Topics of big data, artificial intelligence, automatic machine learning in the overall context of marketing
- Evaluation dimensions of the efficiency and reach advantages possible with digital communication
- Development of sustainable purpose strategies that go beyond advertising messages
- Description of how a new demand for control in IT and online marketing arises for classical marketing
Digital Business
Topics of the elective module
- Digital business technologies and implementation of modern tools for optimised business processes
- Organisation of a success-oriented project management also with agile instruments and methods
- Illustration of the foundation of a business model and the planning of a start-up company
- Holistic change in corporate management through digitalisation
- Value creation of digital business
Employability
Topics of the module
Soft Skills a.o.:
- Models to explain the phenomenon of “communication”
- Cultural concepts: Interculturality, cultural identity
- Questioning techniques, objection handling, negotiation technique
Agile & Creative Methods a.o.:
- Agility, creativity and problem solving: concepts, origins, contexts
- Definitions and getting to know project management
- Conceptualisations of agility, design thinking and creative methods
UE Pre-Course in Dubai
Students interested in studying at UE Campus Dubai can enrol in the Bachelor Pre-Course programme to prepare for their undergraduate studies.
Programmes offered include:
- B.Sc. Business & Management Studies with Pre-Course
- B.Sc. Digital Business and Data Science with Pre-Course
The UE Pre-Course helps you build the academic confidence and foundational skills needed for your Bachelor’s degree. It is especially useful if you want additional preparation before beginning your studies in an international English-speaking learning environment.
Complete the UE Pre-Course and the cost will be credited towards your final semester of Bachelor studies at UE.
Note: In the application process, please select the option “Undergraduate + Foundation Diploma”.
“What sets UE apart is its applied sciences approach—our professors have extensive experience in both research and the business world, making every class practical and impactful.”
– Sarah Guettaf, Graduate
98%
of graduates find a job within 12 months after graduation
70%+
find a permanent position after graduation
Source: Internal evaluation among graduates of 2023
Our Graduates chose UE due to:
- Study course offering
- Reputation of UE
- Career perspectives
- Location
You can also read more student reviews on our testimonials page.
Learn from our Experts
Here you will find further valuable information about our professors and their career.
Prof. Dr. Britta Ruhnau
Prof. Dr. Thomas Burgartz
Prof. Dr. habil. Daniel F. Heuermann
