two girls hanging posters on a red wall

BA Visual Communication

Study Visual Communication at UE: Creation and design strategy in a Power Package!

two guys reading colorful posters on a wall

Visual Communication, BA

In an increasingly digitised world, media does not simply reflect our reality, it significantly shapes and alters it. Our Visual Communication Bachelor’s programme offers a practice-oriented education that will equip you with the design skills of the future.

Using our modern studios for video, virtual reality, animation, print and prototyping, you have the opportunity to bring your ideas to life, under the guidance of experienced lecturers. You will work with the latest design software and learn to creatively utilise the potential of modern AI applications in your work.

The media world will continue to face significant challenges in the coming years. Some of the topics we will explore in this programme include technological advancements, automation, artificial intelligence and their impacts. For this purpose, we have developed a versatile and comprehensive curriculum. Through our multimedia approach, integration of AI applications, and focus on interdisciplinary skills such as storytelling, we can optimally respond to future developments.


Start | Language of instruction


  • Winter semester: Sep 2024
  • Summer semester: Mar 2025
  • English, German

Location


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Fees


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly

Credits | Duration | Degree


  • 180 ECTS
  • 6 semesters

Internship | Semester abroad


5th semester

More info here.


This course consists of six semesters. Find out what will you study by downloading the course’s curriculum.



In the Bachelor’s programme in Visual Communication, you’ll gain practical expertise and conceptual confidence in design. The curriculum encompasses key areas such as Design Thinking, Conceptualization, Strategy, development of animated visual projects, Information Design, and Storytelling. This course provides a balanced blend of theory and hands-on preparation to comprehensively equip you for a successful career ahead.

In collaboration with renowned partners from the media and cultural industries, we offer you a practical education that nurtures your creativity and provides valuable insights into the working world. Our network of cooperation partners is constantly expanding: There are agencies, museums and cultural institutions in the immediate vicinity of the campus with whom we regularly work on joint projects. In Hamburg, there are very good prospects for job starters, founders and entrepreneurs – all doors are open to you after graduation.

In this programme, you will develop the skills and knowledge modern employers seek in their future employees. You will become a sought-after professional in the media and advertising industry, ready to actively shape the future of visual communication.


With their design and software skills, our graduates in Visual Communication work in various fields after their studies – from traditional print and digital media to pure online communication. They work in advertising and communication agencies, as creatives in design offices, or even as self-employed freelance designers. The clients: companies, public institutions, NGOs, startups, publishers, and more – good communication is always needed everywhere, so the career prospects are equally diverse!

Other specific professions are, for example:

  • Art director at agencies, communication companies, publishing houses,
  • Motion designer, filmmaker, cameraman, camerawoman, VFX operator,
  • Curator, social media editor, content creator,
  • Illustrator, graphic designer, photographer,
  • Strategist or consultant.
  • Printing Lab

    Print lab

  • three people playing table soccer

    Campus life

  • A girl with a water jet

    Print lab project

  • a class room with a lot of images on the wall

    Classroom

  • a corner with image son the wall and colorful backgrounds for photos

    Photo Studio

  • creative studio with a lot of drawing pinned on boards

    Illustration Studio

  • a lake with some people around

    Hamburg Innenalster (Lake)

  • a city with a church and a huge street

    Hamburg City


Cooperation Partners

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • Hamburg Kreative Gesellschafat
  • Stern
  • ELBPHILHARMONIE HAMBURG
  • ALTONAER MUSEUM
  • MUSEUM DER NATUR HAMBURG

a woman is standing in front of a lot of poster
an art installation in blue colosurs
a collection of arabic words black and white
red and green floral design

Insights about the new Bachelor's programme

Professor Till Penzek from the UE in Hamburg provides an informative insight into our Bachelor's programme in Visual Communication and why you should start studying with us soon.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Till Penzek

Prof. Till Penzek

Prof. Till Penzek is the Professor for Film & Motion Design at the University of Europe for Applied Sciences in Hamburg. Visit us to know more!
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Prof. Dr. Nina Roder

Prof. Dr. Nina Röder

Dr. Nina Röder is the professor for Photography at University of Europe for Applied Sciences, Hamburg campus. Contact us to know more!
Read More

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