two girls hanging posters on a red wall

Visual Communication

Study Visual Communication at UE: Creation and design strategy in a Power Package!

two guys reading colorful posters on a wall

Visual Communication, BA*

In an increasingly digitized world, media not only reflect our reality but also significantly shape it. With the bachelor’s degree program in “Visual Communication,” we offer a practice-oriented education that imparts forward-looking design skills.

In our modern studios for video, virtual reality, animation, printing, and prototyping, you have the opportunity to turn your ideas into reality under the guidance of experienced lecturers. You will work with the latest design software and also learn to creatively utilize the potential of modern AI applications. In collaboration with renowned partners from the media and culture industry, we offer you an application-oriented education that fosters your creativity and provides valuable insights into the working world.

The media world will face major challenges in the coming years. Rapid technological developments, automation, and artificial intelligence are just a few of the topics we will have to deal with. Specifically for this purpose, we have developed our versatile and comprehensive curriculum. Through our multimedia approach, the firm integration of AI applications, and a focus on interdisciplinary skills such as storytelling, we can respond optimally to future developments. As a graduate of this degree program, you will become a sought-after specialist in the media and advertising industry, ready to take on responsibility and actively shape the future of visual communication.

Start | Language of instruction

  • Winter semester: Sep 2024
  • Summer semester: Mar 2025
  • English, German


  • Hamburg

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly

Credits | Duration | Degree

  • 180 ECTS
  • 6 semesters
  • Bachelor of Arts (BA)

Internship | Semester abroad

5th semester

More info here.

Applications for Internationals will be open in March 2024.

This course consists of six semesters. Find out what will you study by downloading the course’s curriculum.

In the Bachelor’s programme in Visual Communication, you’ll gain practical expertise and conceptual confidence in design. The curriculum encompasses key areas such as Design Thinking, Conceptualization, Strategy, development of animated visual projects, Information Design, and Storytelling. This course provides a balanced blend of theory and hands-on preparation to comprehensively equip you for a successful career ahead.

Furthermore, we employ the latest design software and demonstrate how you can fully utilise the potential of modern AI applications. Because with us, it’s not just about following trends – we set them! In collaboration with renowned partners from the media and cultural sectors, we offer you a practical education that primes you for your future career. Throughout the entire programme, we provide practical phases and excursions where you can apply and enhance your newly acquired skills.

Moreover, in the 5th semester, you’ll have the opportunity to explore your capabilities through an internship or study abroad semester.

With their software skills and creativity, our graduates in Visual Communication work in various fields after their studies – from traditional print and digital media to pure online communication. They work in advertising and communication agencies, as creatives in design offices, or even as self-employed freelance designers. The clients: companies, public institutions, NGOs, startups, publishers, and more – good communication is always needed everywhere, so the career prospects are equally diverse!

Other concrete professions are, for example:

  • Art director at agencies, communication companies, publishing houses,
  • Motion designer, filmmaker, cameraman, camerawoman, VFX operator,
  • Curator, social media editor, content creator,
  • Illustrator, graphic designer, photographer,
  • Strategist or consultant.
  • Printing Lab

    Print lab

  • three people playing table soccer

    Campus life

  • A girl with a water jet

    Print lab project

  • a class room with a lot of images on the wall


  • a corner with image son the wall and colorful backgrounds for photos

    Photo Studio

  • creative studio with a lot of drawing pinned on boards

    Illustration Studio

  • a lake with some people around

    Hamburg Innenalster (Lake)

  • a city with a church and a huge street

    Hamburg City

Cooperation Partners

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • Hamburg Kreative Gesellschafat
  • Stern

a woman is standing in front of a lot of poster
an art installation in blue colosurs
a collection of arabic words black and white
red and green floral design

What can you expect at UE

UE fosters a dynamic campus life with a myriad of engaging events, from industry-focused seminars to cultural festivals, creating a vibrant community that enhances both academic and social experiences for students.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Till Penzek

Prof. Till Penzek

Prof. Till Penzek is the Professor for Film & Motion Design at the University of Europe for Applied Sciences in Hamburg. Visit us to know more!
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Prof. Dr. Nina Roder

Prof. Dr. Nina Röder

Dr. Nina Röder is the professor for Photography at University of Europe for Applied Sciences, Hamburg campus. Contact us to know more!
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Prof. Ubbo Kugler

Prof. Ubbo Kügler

Ubbo Kügler is a Professor in Communication Design at the University of Europe for Applied Sciences. Visit us to know more!
Read More

Contact us today