BA Design & Management Studies
Your talent for creative solutions is in demand: Study Design & Management Studies at UE!
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Combine management skills with design expertise
The rapid rise of Generative AI is leading to significant but exciting changes in the creative industries. These changes require professionals who have a deep understanding of the creative process, a human-oriented and ethical mindset, empathy for users, and a responsible approach towards forming a more sustainable future. In the BA Design and Management Studies, we form highly versatile professionals who become the driving force behind creative innovation processes and can combine managerial skills and organizational talent with creativity and design thinking. Future job profiles include positions in Design Management in internal Design- and Marketing Departments, in creative agencies or consultancies, or as Project Managers in commercial and cultural institutions.
Our BA Design & Management Studies programme is therefore one of the most innovative programmes currently offered!
*according to a study by Forrester Research, 2023

Curriculum
Design & Management Studies
Key facts Design & Management Studies
Admission Requirements
Here are some things you will require for your application at the UE:
- Completed admission form
- Transcript & language proficiency
- CV & Copy of passport
- Admissions test (for non-EU applicants only).
Semesters & Credits
- Standard Track (120 ECTS)
- Fast Track (60 or 90 ECTS)
- Teaching language: English
- Classes are typically scheduled between Wednesdays & Saturdays
- Examination and Study Regulation
Fees
From € 6.662 per year*
Dubai: AED 60,882 Yearly
Got questions about financing? Check out our fees!
*T&C’s apply. Current saving offer. Please reach out to our student advisors.
Here is why you should study at the UE
Career opportunities with a degree in Design & Management Studies
Graduates work in a constantly changing environment that demands the skills they have acquired during their studies. You take on positions in the communication and creative industries, where you deal primarily with strategic and practical tasks. Whether employed or freelancing, you will also work in teams outside the traditional design professions to support companies, organizations and institutions in the planning, development and implementation of communication strategies. Examples of possible fields of activity:
- Design Strategist
- Design Manager
- Design Operations Manager
- Innovation Designer
- Design Strategist for User Experience
Elevate your skills and unleash your creative potential – become a design management expert. Based in the heart of Hamburg, surrounded by a thriving creative community, our programme offers a unique blend of visual communication, marketing insights, and management strategies.

Study BSc Design Management at UE in Hamburg – Where Creativity Meets Business
Hamburg, a vibrant metropolis renowned for its rich cultural heritage and thriving creative industries, offers an inspiring backdrop for your studies. The city is home to numerous agencies, media houses, and innovative companies, providing ample opportunities for practical experience and professional networking. Our curriculum emphasizes design thinking, creative processes, and strategic innovation, enabling you to rethink traditional approaches and develop forward-thinking solutions. Engage in hands-on projects and collaborations with industry partners, ensuring you're well-equipped for a successful career in design management.

Study BSc Design Management at UE in Dubai – Elevate Your Career in a Global Design Hub
The curriculum is designed to provide a solid foundation in design principles, coupled with essential business and management skills. Students have the opportunity to engage with leading industry professionals, participate in high-profile design projects, and gain insights into the latest trends and technologies shaping the sector. This immersive experience prepares graduates for successful careers in various roles, including design strategy, brand management, and creative direction.
Students interested in studying at the UE Campus in Dubai, will have the option to enroll into our Bachelor Pre-Course programmes.
Note: In the application process, please select the option “Undergraduate + Foundation Diploma”

“We prepare our graduates in particular for work in interdisciplinary teams the intersection between Design and Management”
– Prof. Christian Meyer zu Ermgassen
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