Master of Business Administration

Specialisation Sales Management

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MBA Health Service Management

Drive Growth, Seal Success

The MBA with specialised modules in Sales Management not only teaches you effective sales strategies, but also enables you to develop, evaluate and implement outstanding sales concepts. This degree programme comprehensively covers all aspects that are central to successful sales.

You will not only learn the basics of sales strategies, but also develop the ability to critically evaluate and adapt them using real-life scenarios. In addition, you will become familiar with relevant sales-related theories that will give you a deep understanding of the background and mechanisms of successful sales processes. 

MBAs at UE take place on campus in presence, only the specialised modules are taught online.

Curriculum
MBA Sales Management

During the 2nd and 3rd semester, you will deep dive into the specialised modules "Customer Relationship Management" as well as "Strategic Sales Management".
Download Curriculum

Admission Requirements

Here are some things you will need for your application:
Completed application form
Diploma / Bachelor certificate & language certificate
CV & letter of motivation
Copy of your passport

Fees & Funding

  • EU applicant standard: €1,012 per month
  • Non-EU applicant Standard: €13,500 1st year
  • Dubai: 51,800 AED on the 1st year

Need more information? Check out our fees and funding page!

UE Dubai

Studying in Dubai: Dubai is an extraordinary city, pulsating with life, innovation, and opportunity. A dream destination for students who aspire to global success, Dubai provides the ultimate backdrop for students to live and learn. From its dynamic culture to its limitless possibilities, Dubai promises to exceed your wildest aspirations.

Semesters & Credits

You study for 3 semesters and gain 90 ECTS.
Do you have any further questions? You may already find the answer in the most frequently asked questions.

Studying in Berlin: nowhere else can you combine student flair and a career as easy as here. Between start-ups and international companies, you can take a targeted approach to your career. The city’s diverse corporate scene offers you the ideal starting point to further develop your strengths and try out unfamiliar terrain.

Our Locations

Find out everything about our locations in Berlin & Dubai!

Not on site? Then discover your future study location easily with the Virtual Campus Tour.


Spotlight Module: "Strategic Sales Management "

In this module students will look at the development of the sales function e.g. as
influenced by growing competition, market-saturation and up-scaling. The
relationship between the sales objectives and the business objectives and the
strategic choices that every business must make first. Furthermore, students will
be able to scrutinise the different sales techniques and sale management.

This module contains: Strategic Planning and Sales Leadership, Analysing Customers and Markets, Designing and Developing the Sales Force & Sales Process Management.

Hamburg Students

What happens after your studies?

After your studies, you will not only be an expert in business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various industries and organisations.
  • Expected Salary: €60,000 to €110,000 annually depending on the experience, industry etc.
  • Career Opportunities: International Sales Manager, Customer Relationship Manager, Strategic Sales Manager, Sales Analyst
  • Skills: Sales Techniques and Methodologies, Customer Relationship Management, Sales Strategy Development & more

If you’re still uncertain about whether an MBA is the right choice for you, our blog post discussing the pros and cons of choosing an MBA could help you out.


UE Berlin Campus
UE Dubai Campus
Get to know our campus in Berlin
UE Dubai Campus
Students enjoying together on terrace

Cooperation Partners


  • DHL Logo
  • Stern
  • Canon Logo
  • Axel Springer
  • BSBI - Berlin School of Business and Innovation

Learn from our Experts

Find further valuable information about our professors and their career.

Prof. Dr. Thomas Burgartz

Prof. Dr. Thomas Burgartz

Dr. Thomas Burgartz is the dean of the Economics faculty and Head of various Bachelor and Master programs at UE Germany, Iserlohn campus.
Prof. Dr. Werner Frese

Prof. Dr. Werner Frese

Learn from our economics expert Prof. Dr. Werner Frese and start your Master’s degree at the University of Europe for Applied Sciences.

Reach out to us

Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.