Drive Growth, Seal Success
Sales is at the heart of business growth. The MBA with Specialisation Sales Management at UE Dubai prepares you to develop sales strategies, lead commercial teams and build customer relationships that create long-term business value.
Dubai is one of the world’s most dynamic business hubs, home to international companies, ambitious start-ups, regional headquarters and fast-growing sectors including technology, real estate, luxury, finance, tourism, logistics and professional services. This makes it an ideal place to study sales management and understand how businesses win customers in competitive, multicultural markets.
Through this MBA, you will learn how to design, evaluate and implement effective sales concepts. You will strengthen your understanding of customer behaviour, sales strategy, customer relationship management and strategic sales leadership while developing the broader business knowledge expected from MBA graduates.
The MBA Sales Management programme at UE is delivered on campus, while the specialised modules are taught online. At UE Dubai, this gives you the opportunity to combine an international campus experience with flexible specialist learning focused on sales, customers and commercial growth.
MBA Sales Management Curriculum
At UE Dubai, the curriculum is designed to be practical, employability-focused and relevant to today’s commercial roles. You will develop the ability to analyse customers and markets, create sales strategies, manage customer relationships and understand the role sales plays in wider business success.
Key facts about Sales Management
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Dubai is a leading destination for students who want to combine academic study with international career ambition. The city offers access to diverse industries, multicultural workplaces and a fast-growing business ecosystem.
Admission Requirements
Here are some things you will require for your application at the UE:
- Completed application form
- Bachelor’s degree (at least 180 ECTS)
- English language skills (at least B2 level)
- 1 year of professional experience after the last academic degree
- Diploma / Bachelor certificate & language certificate.
- CV & letter of motivation
- Copy of your passport
Semesters & Credits
- You study for 3 semesters and gain 90 ECTS.
- Intakes: March & September
- Language: English
- Classes are typically scheduled between Wednesdays & Saturdays.
- Examination and Study Regulations
- Do you have any further questions? You may already find the answer in the most frequently asked questions
Fees
- Dubai: 57,376 AED on the 1st year
Check out our fees and financing page for more info.
* Please reach out to our student advisors for further funding options
Here is why you should study at UE Dubai
Spotlight Module: Strategic Sales Management
You will examine the relationship between sales objectives and broader business objectives, as well as the strategic choices companies must make to grow successfully. The module also gives students the opportunity to scrutinise different sales techniques and sales management approaches.
This module contains:
- Strategic Planning and Sales Leadership
- Analysing Customers and Markets
- Designing and Developing the Sales Force
- Sales Process Management
For students in Dubai, this module is especially relevant. Businesses in Dubai operate in competitive, international and fast-moving markets where customer relationships, revenue growth and strategic sales leadership are essential. You will develop skills that help you understand customers, structure sales teams and align sales activity with business growth.
What happens after your studies?
Career opportunities may include:
- International Sales Manager
- Customer Relationship Manager
- Strategic Sales Manager
- Sales Analyst
- Business Development Manager
- Key Account Manager
Dubai’s international economy makes this MBA especially relevant for students who want to build careers in customer-facing leadership, revenue growth and commercial strategy across the UAE, GCC and global markets.
UE Campus in Dubai
Studying in Dubai gives students an inspiring experience surrounded by innovation, growth and opportunity. You will learn in an international environment and develop the confidence to communicate with diverse customers, manage complex sales processes and contribute to business success.
At UE Dubai, the MBA Sales Management programme combines German academic quality with practical, career-focused learning designed to help you prepare for commercial leadership roles.
“My studies at UE were full of fun, networking opportunities, and developing competency by learning from a vast horizon of international colleagues.”
– Ajay K., MSc International Business Management Alumni
86%
of graduates find a job within 12 months after graduation
50%
of graduates find a job paying more than 50K EUR per annum
Source: Internal evaluation among graduates of 2023
Student Satisfaction
We regularly ask our students about their UE experience. Read more about what it means to study at the University of Europe for Applied Sciences. For more student reviews you can check out our testimonials
UE Campus in Dubai
Learn from our Experts
Find further valuable information about our professors and their career.
Prof. Dr. Thomas Burgartz
Prof. Dr. Werner Frese
Reach out to us
Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.