MA Digital Content Creation

Study MA Digital Content Creation at UE and learn to harness digital technologies for impactful content creation!

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a girl with long blond hair and head phones on, it touching an ipad.

Connecting and creating: your story & canvas

Immerse yourself in the world of Digital Content Creation with our English-language Master's programme that will sharpen your creative skills and propel you to the forefront of the digital innovation wave. In this programme, design and technology intertwine in a way that transcends boundaries and opens up new digital horizons. Here, you will not only learn how to create impressive content that captivates audiences. You will also learn how to strategically leverage current technologies such as AI and VR to be exceptionally efficient. From developing innovative formats for platforms like TikTok, to creating interactive applications, our programme is the breeding ground for those who understand and want to shape the digital landscape.

Career opportunities after this programme are as diverse as the course content itself, from the media and entertainment industry to marketing and advertising, to e-commerce and education.
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Check out our Location

Take a look at our Campus Hamburg.
A vibrant metropolis with a rich history, bursting with culture and welcoming the future with open arms.

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Admission Requirements

Here are some things you will require for your application at the UE:

  • Completed admission form
  • Transcript & language proficiency
  • CV & Copy of passport
  • Motivational letter (750 words)
Woman interacting with digital art installation


  • EU applicants standard: € 820 monthly
  • Non-EU applicants standard: € 10,938 yearly

Got questions about financing? Check out our fees!

Semesters & Credits

  • Standard Track (120 ECTS)
  • Fast Track (60 or 90 ECTS)
  • Teaching language: English

The programme starts in the winter semester 2024/25

Hamburg Students

Content Creation at a glance

This Master's programme stands out for its exceptional innovation. It uses the latest technologies, looks into new trends, and encourages creative ideas to make new kinds of digital content. Students learn practical skills, focus on designing for users, and use data to make better content. This helps them get ready for the fast-changing world of digital media.
Through a dynamic curriculum and collaborative projects, this programme equips students with the innovative mindset and expertise needed to thrive in the digital age. You will gain expertise in areas such as graphic design, video production, web development, and storytelling, while integrating emerging technologies like AI and VR. 
This programme is meticulously designed to empower future leaders in digital content creation, enabling you to navigate, influence, and innovate within the digital media landscape through ethical, effective, and pioneering AI-integrated strategies.

UE Hamburg Campus

  • Printing Lab

    Print lab

  • three people playing table soccer

    Campus life

  • A girl with a water jet

    Print lab project

  • a class room with a lot of images on the wall


  • a corner with image son the wall and colorful backgrounds for photos

    Photo Studio

  • creative studio with a lot of drawing pinned on boards

    Illustration Studio

  • a lake with some people around

    Hamburg Innenalster (Lake)

  • a city with a church and a huge street

    Hamburg City

Course content for Digital Content Creation

  • Innovative Content Development: Acquire the skills to craft compelling digital content, leveraging interactive applications and exploring the creative boundaries of AI-driven media to ensure your projects not only captivate but also lead the way in innovation.
  • Content Management and Production Leadership: Master the art of managing digital projects. Lead creative teams to success by optimising workflows and resources through AI tools, enhancing productivity and fostering innovative environments.
  • Audience-centric Storytelling: Focus on developing content that resonates deeply with your audience by utilising AI to understand and predict user preferences, crafting personalised narratives and experiences that exceed expectations and build strong connections.
  • Ethics and Responsible AI Use in Digital Media: Address the critical ethical considerations of leveraging AI in content creation, advocating for sustainable and responsible practices that prioritise transparency, fairness, and the well-being of digital communities.
  • AI-Driven Media Strategies: Learn to navigate and harness the power of artificial intelligence to analyse trends, automate content personalisation, and enhance storytelling techniques, ensuring your digital strategies are both cutting-edge and impactful.

Industry Collaborations: Building Bridges to Success

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • SONY
  • UE Germany Cooperation Partners - BASF
  • designxport
  • JUNGvMATT Logo
  • UE Germany Cooperation Partners - RTL

a book illustration from a wolf
an astronaut with a drink in his hand
a hanging poster with blue waves and typography
half of a face with white hair and a number on the skin
a collage of different paper details
an illustration of a bird head

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Learn from our Expert - Prof. Dr. Lauritz Lipp

Prof. Dr. Lauritz Lipp

Prof. Dr. Lauritz Lipp is the professor for Communication Design at University of Europe for Applied Sciences, Hamburg campus. Contact us to know more!
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Prof. Dr. Iris Lorscheid

Prof. Dr. Iris Lorscheid

Dr. Iris Lorscheid is the Vice-Rector of Research, Programme Leader Business Informatics & Data Science at UE Germany, Hamburg campus.
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Prof. Till Penzek

Prof. Till Penzek

Prof. Till Penzek is the Professor for Film & Motion Design at the University of Europe for Applied Sciences in Hamburg. Visit us to know more!
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Evelyn Solinski

Evelyn Solinski

Evelyn Solinski is our lecturer for language/typography and serigraphy at University of Europe for Applied Sciences Hamburg. Visit us to know more!
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Contact us today