Study Business and Management Studies at UE

Business and Management Studies

Study Business and Management at UE Germany and start your career in today's international economy.

B.Sc. Business & Management Studies Programme

Business & Management Studies, BSc

Studying Business and Management at the University of Europe for Applied Sciences (UE) means getting taught in a professional field that is exciting, diverse and internationally relevant. We combine the classic teaching of Business and Management Studies with the topics of tomorrow: digital modules, soft skills and interdisciplinary teaching strengthen your vision and are at the centre of teaching at UE. In addition to entrepreneurial strategic thinking, managers and leaders must also have social skills as well as the ability to motivate a team. As a business student at UE, you will be prepared by our international lecturers for your career start in the private sector. From day one, you will not only learn theoretical knowledge but also actively apply it in practical projects and benefit from the opportunity to acquire further additional qualifications through our acceleration courses offered by companies such as IBM and Amazon exclusively for UE students. UE brings out courageous and creative minds who can later lead a forward-looking company in the international economy.

Start | Language of Instruction

  • Winter semester: September
  • Summer semester: March
  • English (Berlin, Hamburg, Dubai)
  • German (Iserlohn)


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour!


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly
  • Dubai applicants:
    AED 50,820 yearly

Credits | Duration | Degree

  • 180 ECTS
  • 6 semesters


Individual development
Small learning groups
Creative freedom
Read more

What makes our Business & Management Study Programme special

Our programme includes, in addition to the core competencies of business administration, economics, law, other subjects that you may choose according to your career goals: Management & Controlling,  Modern Marketing, Digital Business, Entrepreneurship, International Management, or Customer Relationship Management.

With our specialisations, you can plan your education even more precisely according to your individual goals. In addition to two internships lasting several weeks, you have the opportunity to deepen your knowledge on an international level during your semester abroad.

Modern Marketing

Topics of the elective module

  • Topics of big data, artificial intelligence, automatic machine learning in the overall context of marketing
  • Evaluation dimensions of the efficiency and reach advantages possible with digital communication
  • Development of sustainable purpose strategies that go beyond advertising messages
  • Description of how a new demand for control in IT and online marketing arises for classical marketing

Digital Business

Topics of the elective module

  • Digital business technologies and implementation of modern tools for optimised business processes
  • Organisation of a success-oriented project management also with agile instruments and methods
  • Illustration of the foundation of a business model and the planning of a start-up company
  • Holistic change in corporate management through digitalisation
  • Value creation of digital business


Topics of the module

Soft Skills a.o.:

  • Models to explain the phenomenon of “communication”
  • Cultural concepts: Interculturality, cultural identity
  • Questioning techniques, objection handling, negotiation technique

Agile & Creative Methods a.o.:

  • Agility, creativity and problem solving: concepts, origins, contexts 
  • Definitions and getting to know project management
  • Conceptualisations of agility, design thinking and creative methods

Foundation Diploma for Bachelor’s degree programme in Business Management Studies

UE Foundation Diploma in Germany

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Business Management Studies. The programme not only prepares you optimally for the business studies programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma Business/Tech will improve your English language skills and strengthen your intercultural competences in addition to your basic business knowledge. 

You will be equipped with the following skills:

  • Intermediate English-level
  • MS Office package
  • Mathematics
  • Scientific Writing
  • Research planning
  • Culture Skills/Networking
  • Setting up and completing a final project

Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor studies at UE! Read all about the foundation diploma Business/Tech as well as our curricula and start your Bachelor studies at UE.

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”. 

UE Campus in Dubai

UE Pre-Course in Dubai

Starting this year, students interested in studying at the UE Campus in Dubai, will have the option to enrol into our Bachelor Pre-Course programmes.

Programmes offered:

  • B.Sc. Business & Management Studies with Pre-Course
  • B.Sc. Digital Business and Data Science with Pre-Course

Complete the UE Pre-Course and the cost will be credited towards your final semester of Bachelor studies at UE!

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”. 

"It's not just theory, it's practice; it's real-world experiences."

Meet Sarah - a 3rd-semester student of our Bachelor's programme Business and Management Studies at our Berlin Campus. Find out more about her UE experience and why she has decided to move from California (US) to Berlin.

Important Information

Cooperation Partners

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • DHL Logo
  • Stern
  • Canon Logo
  • Axel Springer
  • UE Germany Cooperation Partners - BASF

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Britta Ruhnau

Prof. Dr. Britta Ruhnau

Prof. Dr. Britta Ruhnau is the Vice Dean of Business at University of Europe for Applied Sciences at Iserlohn campus.
Prof. Dr. Thomas Burgartz

Prof. Dr. Thomas Burgartz

Dr. Thomas Burgartz is the dean of the Economics faculty and Head of various Bachelor and Master programs at UE Germany, Iserlohn campus.
Prof. Dr. habil. Daniel F. Heuermann

Prof. Dr. habil. Daniel F. Heuermann

Dr. habil. Daniel F. Heuermann is the Professor for Economics and Vice-Dean at the University of Europe for Applied Sciences, Berlin campus. More info here!
Prof. Dr. Ebbo Tücking

Prof. Dr. Ebbo Tücking

Learn more about Prof. Dr. Ebbo Tuecking, Programme Coordinator BMS and dual programmes at UE campus Iserlohn.

Contact us today