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Porsche

Daniel Diener, Alumnus in Sport & Event Management, Iserlohn. When we met Daniel for the interview, he was already working at Porsche in the Driver's Selection Online Shop. Today he holds the position of User Experience Designer, in the same company.

"When I started at UE, my English skills were mediocre. I was very worried about the semester abroad. But a knot was broken at the university. Among other things, I broadened my international horizons during my time in Madrid and now I have much more confidence in myself."

"UE gave me the structure I needed, but also enough space to develop. The content of the programme was very good; I benefited a lot from it and from the people at the university. You are guided, but you can go your own way. During my time as a working student, I came into contact with the commercial aspects of digitalisation for the first time. I then did an internship at Microsoft in Munich in e-commerce. As I got to know the field better and better, I realised that football clubs were not taking advantage of the commercial possibilities of digitalisation. So I worked out a concept for optimising Borussia Dortmund's online shop and sent it to the managing director of BVB merchandising - just like that. I quickly received feedback and was able to prove myself as a working student at BVB. That was amazing! My dream came true! I didn't make it into the stadium, but working for BVB did!

Then I wanted something new and applied to Porsche. I was accepted within a very short time."

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