Study Sport & Event Management at UE

Sport & Event Management

Manage athletes, plan events, create emotions: Find out everything about the Bachelor's degree programme in Sport & Event Management at UE.

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Sport & Event Management, BSc

Be a pivotal player, not just an observer: lead athletes, orchestrate events, and evoke emotions. Few industries captivate as many individuals as the sports and events sector. With events like the football World Cup and music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only growing more exhilarating but also increasingly lucrative. A degree in Sport & Event Management from UE equips you to actively shape this dynamic industry.

In our bachelor’s program at UE, you’ll cultivate essential management and leadership skills in sports and events management, business administration, economics, and basic law. Our esteemed lecturers hail from diverse academic and professional backgrounds. Here, you’ll have the unique opportunity to actively tailor your studies and forge your career path.

If you aspire to study Sport & Event Management at UE, you can commence your journey at one of our esteemed locations in Berlin, Hamburg, or Iserlohn.

Start | Language of Instruction

  • Winter semester: September
  • Summer semester: March
  • English (Berlin)
  • German (Hamburg/Iserlohn)


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour!


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly

Credits | Duration | Degree

Internship | Semester Abroad

5th semester
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The Sport & Event Management Bachelor programme comprises six semesters. In addition to the programme, there is the possibility to take a specialisation in football management or eSports Studies. Find out more about the study contents in the curriculum.

Meet Jorge - Sport & Event Management Student at UE

From his love for his course to why he thinks UE is the perfect place to study, Jorge has it all. Whether you are a current student or a prospective student this video is a must-watch!

Our Bachelor’s degree programme in Sport & Event Management is designed to cultivate a comprehensive understanding of both the strategic and practical aspects of managing sports and events. Throughout your academic journey, you will acquire a blend of theoretical knowledge and hands-on experience, empowering you to thrive in this exhilarating industry.

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The University of Europe for Applied Sciences (UE) offers this Bachelor’s study programme with a foundation diploma. The Foundation diploma in Business/Tech will help you to acquire the necessary English language proficiency you need to enrol in to our English taught degrees. This will not just allow you to gain a sneak peek into your programme, but also ensure you will meet the admission requirements at UE to start your dream course. During this Bachelor’s degree with our foundation diploma, you’ll gain the following skills during the first semester:

  • Intermediate English-level 5.0 IELTS
  • Office package
  • Mathematics
  • Scientific Writing
  • Research planning
  • Culture Skills/Networking
  • Setting up and completing a final project

Your benefit: The cost of this foundation diploma will be rewarded as a credit for the 6th and final semester of your Bachelor’s programme at UE! When applying in our online application portal, please choose the option “Undergraduate + Foundation Diploma”. 

Read more about our foundation diploma and curricula.

Cooperation Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

  • Rundes gelb schwarzes Logo mit dem Schriftzug Official University Partner
  • Alba Berlin
  • Kreissportbund Märkischer Kreis
  • Fussball logo
  • Fitness & Co.
  • all inclusive fitness logo
  • Iserlohn Kangaroos logo

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Stefan Chatrath

Prof. Dr. Stefan Chatrath

Stefan Chatrath, Head of the Sports and Event Management programme and Vice Dean of the Business Faculty at UE Berlin.
Prof. Dr. Thomas Rieger

Prof. Dr. Thomas Rieger

Dr. Thomas Rieger is the Dean of the Faculty Sports, Media & Event at University of Europe for Applied Sciences, Iserlohn campus. Visit us to know more!
Prof. Dirk Schröer

Prof. Dirk Schröer

Dirk Schröer is the Programme Director for Sport & Event Management (B.Sc.) at UE Germany, Hamburg campus. Visit us to know more!

Contact us today