BSc Sport & Event Management

Manage athletes, plan events, create emotions

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BSc Sport & Event Management (dual)

Become a sport & event manager

Be a pivotal player, not just an observer: lead athletes, orchestrate events, and evoke emotions. Few industries captivate as many individuals as the sports and events sector. With events like the football World Cup and music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only growing more exhilarating but also increasingly lucrative. A degree in Sport & Event Management from UE equips you to actively shape this dynamic industry. In our bachelor’s programme at UE, you’ll cultivate essential management and leadership skills in sports and events management, business administration, economics, and basic law. Our esteemed lecturers hail from diverse academic and professional backgrounds. Here, you’ll have the unique opportunity to actively tailor your studies and forge your career path.

Sport & Event Management

The Sport & Event Management Bachelor programme comprises six semesters. In addition to fundamental business modules like "Economics," you'll gain a comprehensive insight into the sports and events industry with courses such as "Sport & Event Marketing," "Digital Media & Communications," or "Sport & Event Processes." Furthermore, alongside the programme, you have the opportunity to specialize in Football Management or eSports Studies.
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Key Facts about BSc Sport & Event Management

Our Locations

Find out everything about our locations in Hamburg, Berlin & Iserlohn!

Not on site? We’ve got you. Discover our Berlin campus through our Virtual Campus Tour below. Explore our Dubai campus here.


  • EU applicant standard: €708 per month
  • Non-EU applicant Standard: €12,100 per year

Check out our fees and financing page for more info.

Meet Jorge – Sport & Event Management Student at UE: From his love for his course to why he thinks UE is the perfect place to study, Jorge has it all. Whether you are a current student or a prospective student this video is a must-watch!

Start, Language & Credits

All about your Bachelor’s Degree at a glance:

  • ECTS: 180
  • Language: English (Berlin)/German (Iserlohn, Hamburg)
  • Winter semester: September
  • Summer semester: March

Do you have any further questions? You may already find the answer in the most frequently asked questions.

Career Perspectives

With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector. 

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.

Admission Requirements

Here are some things you will need for your application:

  • Completed application form
  • High School Diploma & language certificate
  • CV & letter of motivation
  • Copy of your passport

Do you have any further questions? Then have a look at our admission requirements.

M.Sc. revention & Therapy Management Programme

Spotlight Module: "Managing Professional Sport Markets"

In the module "Managing Professional Sport Markets," you'll develop expertise in essential areas for the sports industry. You'll learn to execute business-to-consumer and business-to-business marketing, focusing on products like tickets and VIP packages. Additionally, you'll develop skills in customer relationship management, establishing connections with fans and sponsors.

You'll delve into capital market-related financing, understanding available channels and associated risks. Furthermore, you'll become familiar with investor regulations in sports, enabling you to assess these regulations effectively.

What happens after your studies?

With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector. Thanks to the diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision-makers from businesses and professional sports organisations from an early stage.

After your studies, you will not only be an expert in Sport and Event business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various Sport and Event and organisations.

Dubai Campus Tour

Studying in Berlin

Studying for a Bachelor's degree in Sport & Event Management in Berlin promises an enriching experience filled with opportunities for personal and professional growth. Berlin's reputation as a vibrant cultural hub and a thriving sports destination makes it the perfect setting to delve into the world of sports and event management. With a plethora of sports clubs, event venues, and cultural landmarks, Berlin offers extensive hands-on learning opportunities and practical experience in event organisation and management. Furthermore, the city's diverse population, representing over 190 nationalities, creates a multicultural environment ideal for honing cross-cultural management skills, a crucial asset for navigating the global sports and events industry successfully.

Cooperation Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

  • Rundes gelb schwarzes Logo mit dem Schriftzug Official University Partner
  • Alba Berlin
  • Kreissportbund Märkischer Kreis
  • Fussball logo
  • Fitness & Co.
  • all inclusive fitness logo
  • Iserlohn Kangaroos logo

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Stefan Chatrath

Prof. Dr. Stefan Chatrath

Stefan Chatrath, Head of the Sports and Event Management programme and Vice Dean of the Business Faculty at UE Berlin.
Prof. Dr. Thomas Rieger

Prof. Dr. Thomas Rieger

Dr. Thomas Rieger is the Dean of the Faculty Sports, Media & Event at University of Europe for Applied Sciences, Iserlohn campus. Visit us to know more!
Prof. Dirk Schröer

Prof. Dirk Schröer

Dirk Schröer is the Programme Director for Sport & Event Management (B.Sc.) at UE Germany, Hamburg campus. Visit us to know more!

Contact us today