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Stefan Chatrath, Head of the Sports and Event Management programme and Vice Dean of the Business Faculty at UE Berlin.
Prof. Dr. Stefan Chatrath
Subject area: Sport Economics,Sport Marketing,Ticketing,Marketing,Market Research,Pricing,Service Management, Sport Management
Campus: Berlin
Consultation by: appointment
Campus: Berlin
Consultation by: appointment
Prof. Dr. Stefan Chatrath is head of the Sport and Event Management programme and Vice Dean for the Business Faculty at the University of Europe for Applied Sciences (UE) in Berlin. He is also a member of the faculty council and the UE senate. In addition, he is a member of both the German Olympic Society and the Marketing Club Berlin.
Stefan Chatrath is Professor of Sport Marketing – currently the only one in Germany with this focus. He received his MBA and Ph.D. in business administration from Freie Universität in Berlin. In addition, he completed a Master of Science degree in economics at the University of Birmingham. With his doctoral thesis, he won 2nd place at the science award of the German Football Association DFB. Professor Chatrath is distinguished by his numerous contacts in the world of sports in Berlin. Among other things, he initiated the official cooperation of UE with the basketball club ALBA BERLIN.
Stefan Chatrath focuses on current topics in sports marketing. Until 2022, this included analyzing the impact of COVID-19 on spectator behavior. Another focus is on fundamental questions of ethics in sports, such as doping or the use of VAR in soccer. In addition, Professor Chatrath attaches particular importance to developing case studies in collaboration with company representatives that can be used in teaching.
His empirical research is based on extensive spectator surveys, including in 2023 as part of the Special Olympics World Games and most recently in cooperation with the BR Volleys. Currently, his research focus is increasingly on the Olympic Games, Berlin's Olympic bid, and the German candidacies.
His empirical research is based on extensive spectator surveys, including in 2023 as part of the Special Olympics World Games and most recently in cooperation with the BR Volleys. Currently, his research focus is increasingly on the Olympic Games, Berlin's Olympic bid, and the German candidacies.
Recent Case Studies:
- Case Study “Autohero – Wachstumsstrategie eines Online-Händlers mithilfe von Sportsponsoring”. In Kotler, P., Keller, K. & Opresnik, M.: Marketing Management (16. ed.), p. 421-426. Pearson Studium, 2023
- Case Study “Nachhaltigkeitsmanagement beim Alba Berlin Basketballteam – Idee, Strategie und Implementierung”. In Nufer, G. & Bühler, A. (ed.): Nachhaltigkeitsmanagement in Sport und Kultur, p. 350-361. ESV, 2023
Special Olympics World Games 2023
- Spectator Survey at the Special Olympics World Games 2023 – presentation of the results, 21st February 2024, Science@Special Olympics Germany Networking Event, Berlin, presentation
- Spectator Motives for Attending Disability Sport Events and their Impact on Sport Consumption Behaviour and Volunteering (together with Daniel Heuermann & Silke Heuse). In Paradis, K.F., Kitchin, P.K., Donnelly, P.D., Telford, R.T., Haughey, T., & Fyfe, C. (ed.). Book of Abstracts of the 31st Conference of the European Association for Sport Management. Ulster University, Belfast, Northern Ireland, p. 605-606, 2023
Sport Marketing & COVID-19:
- Die Furcht vor einer Ansteckung mit dem Coronavirus SARS-CoV-2 – Auswirkung auf den Besuch von Sportevents. In Rebeggiani, L. & Drewes, M. (ed.): Wettbewerb und Wettbewerbspolitik im Sport (Conference proceedings Arbeitskreis Sportökonomie). FOM Schriftenreihe, 2023
- Das subjektive Sicherheitsgefühl bei Sportevents in Zeiten von COVID-19 – Determinanten und positive Beeinflussung durch Schutzmaßnahmen, 24th June 2022, Annual Conference of the Arbeitskreis Sportökonomie, Bonn, presentation (together with Gabriele Mielke)
- Crises and the Effect of Fear on Sport Event Attendance (together with Daniel Heuermann). In Menaker, B. E., Sheptak, R. D. & Zhang, J. J. (Eds.): Crisis Management in Sport (World Association for Sport Management Book Series), pp. 221-241. Routledge, 2024
- The effect of fear on sport event attendance – using the example of COVID-19, 19th November 2021, Virtual Annual Conference of the European Association for Sport Management, presentation (together with Gabriele Mielke)
- Der Einfluss von Angst auf die Nutzung personenbezogener Kollektivdienstleistungen – Grundlagen, theoretische Basis und Beispiel „SARS-CoV-2“ [working paper]. University of Europe for Applied Sciences, 2021
- Sport Marketing in a culture of fear, 7th December 2020, lecture on the occasion of Professor Chatrath’s 10-year work anniversary celebration at the University of Europe for Applied Sciences, Berlin, presentation
Ethical issues in Sport/Video Referee in football:
- Förderung der Fairness im Fußball durch den Einsatz des Video-Schiedsrichterassistenten – eine utilitaristische Perspektive. Sciamus – Sport und Management, Issue 2022, No. 4, p. 1-26. DOI: 10.24403/jp.1267629
- Ethical implications of the introduction of a new technology – the case of the video assistant referee in professional German football, 28th September 2022, First GUS Research Conference, Vancouver (Canada), presentation
- Förderung der Fairness im Fußball durch den Einsatz des Video-Schiedsrichterassistenten – eine utilitaristische Perspektive, 24th February 2022, Symposium „Live Experience“, VICTORIA | Internationale Hochschule – University of Applied Sciences, Berlin, presentation
- The Video Assistant Referee in football – a preliminary assessment, 14th July 2021, Trial Lecture at University of Europe for Applied Sciences, Berlin, presentation
- Die FIFA und die FIFA Fußball-WM 2022 – eine erste Bilanz und ein Ausblick, 8th December 2022, Berliner Salon of Freiblickinstitut, Berlin, presentation
- 20 Jahre Welt Anti-Doping Agentur – eine kritische Bilanz, 22th October 2019, lecture series at University of Europe for Applied Sciences, Berlin, presentation & in: Novo, 4th November 2019
- Sportler, wehrt Euch gegen das Anti-Doping Regelwerk!, in: Tagesspiegel Causa, 3th April 2018
- Müssen Sportler Vorbild sein?, 14th December 2019, panel discussion on the occasion of the anniversary celebration „50 years Gerhard Schlegel sport school“ of Landesportbund Berlin
- The power of Sport – from a Sport Marketing perspective, 28th June 2023, UE Sporttalk, Berlin, presentation
- Sport & Event Economics
- Marketing
- Sport Marketing
- Managing Professional Sport Markets
- Service Management
- Market Research/Quantitative & Qualitative Methods
- Applied Research Project
- Value Creation & Price Management
- Ethics in Sport Management
- Ticketing & Hospitality
- Football Leagues, Associations & Clubs
- Football Marketing