Digital Media & Marketing

Marketing and media managers must cover a wide range of skills in their future profession. Therefore, in addition to the core disciplines of internal and external communication and marketing, the Bachelor's programme teaches a broad spectrum of economic knowledge from the fields of business administration and media economics, micro and macroeconomics, accounting, the basics of statistics and business law. Students also learn methods of market research, writing press releases and creating media-usable content - from video and photos to text and audio - as well as the corresponding handling of content management systems.

 

In addition, students prepare themselves for a managerial position - this includes lectures in the fields of corporate management, strategic planning, project management and crisis communication, but also mediation techniques. In addition, students are trained in how they can accompany the digital transformation.

 

As virtual concepts are becoming more important in many industries, the latest virtual possibilities in the Virtual Reality study course enable students to design and realise projects for media and marketing-related content.

 

Semester abroad

A semester overseas is an integral part of the fourth semester of studies. Thanks to our wide-ranging university network with currently more than 40 partner universities, we offer students on all five continents the opportunity to spend a semester abroad. Within Europe, it is possible to participate in Erasmus+, with which students can secure a monthly grant during their studies abroad.

 

Specialisation & Degree

In the in-depth studies (the last two semesters), students independently choose specialisations which they tackle until graduation. These modules range from courses in Entrepreneurship (founding start-ups) to Customer Relationship Management (CRM) and Moderation in Radio & TV.

 

In accordance with the comprehensive course contents, graduates are offered a wide range of career opportunities when they start their careers. Our courses of study are FIBAA accredited and thus state-recognised - graduates receive a Bachelor of Science (B.Sc.) after completing their studies.

Study in small groups and friendly atmosphere at an international campus with renowned lecturers. Selectable specialisations, practical projects, field trips, semester abroad, and internships provide great career opportunities.

• Practice-oriented work with media tools developed from the first semester
• Individual support in small groups and in a family atmosphere
• Optimal career prospects through freely selectable in-depth modules
• Exclusive practical projects with partners from media management, business (from medium-sized companies to international corporations) non-profit organisations, agencies
• Excursions
• Semester abroad to deepen international competences
• Renowned lecturers from science and practice
• Research options through current tasks of the lecturers and the cooperation partners from practice (e.g. bachelor thesis projects)
• High and diversified employability due to a visionary and differentiated curriculum concept

All locations have modern technology in the form of TV and radio studios as well as TV cameras and electronic reporting equipment.

Our study programmes at UE are NC-free (numerus clausus). We believe that a one-off, subjective grading should not influence your entire life planning. What counts for us, is a passion for your future profession, motivation and enthusiasm. That's why we select our applicants for the Digital Media & Marketing degree programme on the basis of the results of an entrance test, regardless of their previous school gradings. Our low dropout rate, which is far below the national average, shows that this concept has proven its worth. As a state-accredited university, our students are entitled to BAföG (governmental study funding) both in the Bachelor and Master programmes.