BSc Digital Media & Marketing

Become a digital pioneer and shape the future!

Study Digital Media & Marketing, BSc

From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors. By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.

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Curriculum
Digital Media & Marketing

The Digital Media & Marketing Bachelor programme comprises six semesters. With modules like "Media Management," "Content Production," and "Digital Transformation," you'll emerge as an expert in the digital media and marketing field.

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Key Facts about BSc Digital Media & Marketing

Our Locations

Find out everything about our locations in Hamburg, Innovation Hub!

Not on site? We’ve got you. Discover our campus through our Virtual Campus Tour below.

Virtual Tour

Fees

EU applicant: €744 per month
Non-EU applicant: €12,700 per year

Check out our fees and financing page for more info.

Fees and Financing

Meet our very own Professor Dr. Angela Harre, Programme Director for “Digital Media & Marketing” at the University of Europe for Applied Sciences (UE). During the video, she highlights the skills students will gain as well as the areas that will be taught and emphasized during this 3-year-long international Bachelor’s degree.

Start, Language & Credits

ECTS: 180
Language: English

Winter semester: September
Summer semester: March

Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Career Perspectives

After graduation, the programme qualifies participants for a range of professional activities in the business, media and marketing sectors.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.

Career Development Centre

Admission Requirements

Here are some things you will need for your application:

Completed application form
Highschool Diploma & language certificate
CV & letter of motivation
Copy of your passport

Do you have any further questions? You may already find the answer in the most frequently asked questions.

Admission Requirements

a girl is standing in a digital classroom wearing vr glasses

Spotlight Module: "Media Production Management"

In the module "Media Production Management" within the Digital Media & Marketing programme, students explore the multifaceted aspects of media production encompassing text, audio, and moving image domains. They gain insight into the organisation and management of production and editorial tasks, alongside an understanding of associated job profiles. Moreover, students critically assess media products in terms of target audience and potential applications, while identifying the key success factors in media management and production. They also appreciate the nexus between creative and commercial competencies in the planning and execution of media products. Through practical exercises, students hone their ability to conceptualise, develop, and implement media formats, applying acquired knowledge to real-world contexts.

What happens after your studies?

After graduation, the programme qualifies participants for a range of professional activities in the business, media, and marketing sectors, in corporate communications and public relations as well as in publishing and non-profit organisations (NGOs). Equally suitable professional fields are market research, film production, and public affairs. Your knowledge of business management also qualifies you above average for management positions. Graduates can - for instance - enter the following professional fields:

Brand Manager
Content Manager
Community Manager
Crossmedia Manager

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Digital Media and Marketing. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech (B.Sc.) degree programmes.

You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project. Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma as well as our curricula and start your Bachelor’s studies at UE.

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”.

Studying at UE Innovation Hub near Berlin

Studying a Bachelor's degree in Digital Media & Marketing at UE Innovation Hub in Potsdam offers a unique opportunity to immerse yourself in a dynamic and innovative environment. Potsdam, located just 25 minutes by public transport from Berlin, is renowned for its digital innovation and entrepreneurial spirit. With access to top-notch facilities and industry-leading mentors, students can gain hands-on experience and practical skills in digital media and marketing. Moreover, being part of the vibrant Berlin startup ecosystem provides unparalleled networking opportunities and exposure to diverse cultures, preparing students for success in the global marketplace.

Studying at the UE Hamburg Campus

Studying Digital Media and Marketing at the Hamburg campus is a fantastic opportunity to dive into the world of media and marketing in one of Europe’s most exciting cities! Hamburg, known as the “Gateway to the World,” is a major centre for media, tech, and digital industries. It’s home to countless startups, global companies, and creative agencies, making it the perfect place to start building your career.
The programme combines practical skills with the latest trends in digital marketing, content creation, and social media. With real-world projects and connections to top companies, you'll have everything you need to launch a fun and successful career in the digital world!

“Studying Digital Media & Marketing at UE provides the perfect combination of business fundamentals and creative content production. The programme prepares us for leadership roles by helping us understand trends, develop visions for the future, and gain hands-on experience in media production.”

– Antonia Bolle, Student