BSc Digital Media & Marketing

Become a digital pioneer and shape the future!

Study Digital Media & Marketing, BSc

From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors. By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.

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Curriculum
Digital Media & Marketing

The Digital Media & Marketing Bachelor programme comprises six semesters.

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Key Facts about BSc Digital Media & Marketing

Our Locations

Find out everything about our locations in Hamburg, Iserlohn & Innovation Hub!

Not on site? We’ve got you. Discover our Berlin campus through our Virtual Campus Tour below. Explore our Dubai campus here.

Virtual Tour

Admission Requirements

Here are some things you will need for your application:
– Completed application form
– Highschool Diploma & language certificate
– CV
– Copy of your passport

Admission Requirements

Fees

EU applicant: €708 per month
Non-EU applicant: €12,100 per year

Check out our fees and financing page for more info.

Fees and Financing

Semesters & Credits

You study for 6 semesters and gain 180 ECTS.
Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Career Perspectives

After graduation, the programme qualifies participants for a range of professional activities in the business, media and marketing sectors.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.

Career Centre

a girl is standing in a digital classroom wearing vr glasses

Spotlight Module: "Media Production Management"

In the module "Media Production Management" within the Digital Media & Marketing programme, students explore the multifaceted aspects of media production encompassing text, audio, and moving image domains. They gain insight into the organisation and management of production and editorial tasks, alongside an understanding of associated job profiles. Moreover, students critically assess media products in terms of target audience and potential applications, while identifying the key success factors in media management and production. They also appreciate the nexus between creative and commercial competencies in the planning and execution of media products. Through practical exercises, students hone their ability to conceptualise, develop, and implement media formats, applying acquired knowledge to real-world contexts.

What happens after your studies?

After graduation, the programme qualifies participants for a range of professional activities in the business, media, and marketing sectors, in corporate communications and public relations as well as in publishing and non-profit organisations (NGOs). Equally suitable professional fields are market research, film production, and public affairs. Your knowledge of business management also qualifies you above average for management positions.
Graduates can - for instance - enter the following professional fields:

- Brand Manager
- Content Manager
- Community Manager
- Crossmedia Manager

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor's degree programme in Digital Media and Marketing. The programme not only prepares you optimally for this media science programme at UE, but also fulfills the necessary admission requirements after successful completion. In just one semester, the foundation diploma in Business, Tech & Psychology will improve your English language skills and strengthen your intercultural competences in addition to your basic IT and business knowledge. Read all about the foundation diploma as well as our curricula and start your Bachelor's studies at UE.

Study Digital Media & Marketing at UE

Meet our very own Professor Dr. Angela Harre, Programme Director for “Digital Media & Marketing” at the University of Europe for Applied Sciences (UE). During the video she highlights the skills students will gain as well as the areas that will be taught and emphasized on during this 3-year-long international Bachelor’s degree.