· Winter semester: September
· Summer semester: March
· 6 Semesters in total (full-time)
* Accreditation in preparation
From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends.
To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors.
By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication and management competence.Request information Apply Now
· Winter semester: September
· Summer semester: March
· 6 Semesters in total (full-time)
English (Innovation Hub - Berlin-Potsdam)
German (Hamburg and Iserlohn)
Bachelor of Science (BSc)*
*Accreditation in preparation, due to renaming of the study programme. Original name: Communication & Media Management
*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.
Innovation Hub (English)
Hamburg, Iserlohn (German)
UE Stories: Annamaria
"Even today, I still draw on my network from back then. And interestingly enough, I always meet people in my profession who also studied at UE. Somehow you're close to each other and it is much more helpful.""
UE Stories: Bengt
"Thanks to a guest lecture given by a Lagardère board member at our university, I immediately got in touch for an internship.""
UE Stories: Eva Lotta
"At the UE, we repeatedly created practical relevance and worked on real projects.""
UE Stories: Sascha
"The career opportunities for UE graduates are very good. Since the professors give really practical impressions one-to-one, graduates leave the university with knowledge that can be applied practically immediately.""
UE Stories: Luisa
"If you make an effort, you can choose where you want to work. It couldn't be better.""
UE Stories: Katharina
"Above all, the practical training is a huge advantage. Most other universities are far too focused on the scientific aspects in their approach.""
UE Stories: Leon Willemsen
"Especially the semester abroad shapes you by being very very open to the cultures, learning an incredible amount and thus being very very positively influenced.""
UE Stories: Kim Von Ciriacy
"UE in three words: inspiring, practical & formative.""
UE Stories: Katharina Henrichs
"After an internship at VfL Wolfsburg she has received a permanent position at VfL FußballWelt.""
UE Stories: Doreen Wilmink
"I then added the second master's ... and with only three subjects in addition ... earned two degrees.""
Why UE?Show more
The University of Europe for Applied Sciences (UE) is a state-accredited, has received multiple awards and is a worldwide leader among universities with an international approach.
Here you will study in small groups. This guarantees you individual support and personal contact with the professors, who are experts in their industries.
You will notice our practical approach from the first semester. The variety in our courses allows you to determine the content of your studies yourself. The university offers modern equipment like Smart Boards, Mac pools and more.
Practical projectsShow more
In contrast to public universities, we place particular emphasis on teaching all our courses with a practical orientation. That is why both parts of the Communications Management course and the Media Management course include several practical projects. All our locations are equipped with the latest technology and offer students free access to the campus' own Virtual Reality Lab, radio & TV studio and Social Media War Room during their studies.
A variety of excursions, from visits to local companies, editorial offices, TV stations and news agencies to joint trips to destinations abroad, are also part of the study programme.
Last but not least, in addition to regular interdisciplinary workshops for students, our locations offer many different events, from readings to information events, exhibitions and vernissages.
Our #uestoriesShow more
"The particularly pronounced international orientation and the teaching in English and German make the UE what it is".
Dominika chose the University of Europe for Applied Sciences because of the many opportunities it offers. And: during her studies she got to know herself anew. Find out more about UE students here.
Studying at the UE in GermanyShow more
We put emphasis on internationality. That's why we were ranked as "one of the best 25 international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English. We are also ranked as one of the top ten performers in the Business Studies category in universities in Germany in 2018 (U-Multirank 2018).
Germany, known as the country of innovators, the largest economic power and the centre of high tech and automotive technologies in Europe, the perfect place to get your degree. Additionally, Germany is a particularly safe and liveable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's start-up capital, a magnet for creatives, and "the place to be" for young people and entrepreneurs.
That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.
Your career optionsShow more
After graduation, the programme qualifies participants for a range of professional activities in the business, media and marketing sector, in corporate communications and public relations as well as in publishing and non-profit organisations (NGOs).
Equally suitable professional fields are market research, film production and public affairs. Your knowledge of business management also qualifies you above average for management positions.
Graduates can enter the following professional fields:
Why this course?Show more
After years of many people's study and career decisions being based on the principle: "The main thing is to study something with media", the media landscape in Germany is now incredibly diverse and innovative - but unfortunately not always economically viable. In the past, corresponding degree programmes usually focused exclusively on the creative part of media production and sometimes completely neglected the business aspect. In the meantime, however, it has become apparent that many creative professionals are denied leading positions in the economy due to a lack of economic insight and commercial experience.
The Digital Media & Marketing degree programme trains students with the aim of combining the creative potential of typical media professions with knowledge of economic conditions and processes, planning ability and business management. Thus, after completing their Bachelor's degree, they become all-rounders in their field and are able to adapt flexibly to various positions as well as take on a leadership role.
Application processShow more
You can apply a year in advance for your desired starting semester.
To qualify for our Bachelor in Science programmes at University of Europe for Applied Sciences (UE), you must meet the following requirements:
Tuition fees and fundingShow more
As a private university, the University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. For this reason, studying at University of Europe for Applied Sciences (UE) costs more than at a public university. But it’s worth it:
The costs for the semester abroad are not included in these fees, as there are substantial differences depending on country and university.
We are happy to provide you more information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information.
Marketing and media managers must cover a wide range of skills in their future profession. Therefore, in addition to the core disciplines of internal and external communication and marketing, the Bachelor's programme teaches a broad spectrum of economic knowledge from the fields of business administration and media economics, micro and macroeconomics, accounting, the basics of statistics and business law. Students also learn methods of market research, writing press releases and creating media-usable content - from video and photos to text and audio - as well as the corresponding handling of content management systems.
In addition, students prepare themselves for a managerial position - this includes lectures in the fields of corporate management, strategic planning, project management and crisis communication, but also mediation techniques. In addition, students are trained in how they can accompany the digital transformation.
As virtual concepts are becoming more important in many industries, the latest virtual possibilities in the Virtual Reality study course enable students to design and realise projects for media and marketing-related content.
A semester overseas is an integral part of the fourth semester of studies. Thanks to our wide-ranging university network with currently more than 40 partner universities, we offer students on all five continents the opportunity to spend a semester abroad. Within Europe, it is possible to participate in Erasmus+, with which students can secure a monthly grant during their studies abroad.
In the in-depth studies (the last two semesters), students independently choose specialisations which they tackle until graduation. These modules range from courses in Entrepreneurship (founding start-ups) to Customer Relationship Management (CRM) and Moderation in Radio & TV.
In accordance with the comprehensive course contents, graduates are offered a wide range of career opportunities when they start their careers. Our courses of study are FIBAA accredited and thus state-recognised - graduates receive a Bachelor of Science (B.Sc.) after completing their studies.
Study in small groups and friendly atmosphere at an international campus with renowned lecturers. Selectable specialisations, practical projects, field trips, semester abroad, and internships provide great career opportunities.
All locations have modern technology in the form of TV and radio studios as well as TV cameras and electronic reporting equipment.
Our study programmes at UE are NC-free (numerus clausus). We believe that a one-off, subjective grading should not influence your entire life planning. What counts for us, is a passion for your future profession, motivation and enthusiasm. That's why we select our applicants for the Digital Media & Marketing degree programme on the basis of the results of an entrance test, regardless of their previous school gradings. Our low dropout rate, which is far below the national average, shows that this concept has proven its worth. As a state-accredited university, our students are entitled to BAföG (governmental study funding) both in the Bachelor and Master programmes.
Our dedicated career experts will help you develop your presentation and interview skills to boost your career.Read More
The lecturers in our Business department have years of experience in a range of business areas such as business psychology, finance and controlling, business administration, corporate governance and marketing.