Strategise, captivate, succeed: Unleash your marketing potential
As part of the MBA with specialised modules in Marketing Management at UE, you will deepen your understanding of the legal and policy frameworks that can have a significant impact on marketing decisions. You will be empowered to develop strategies that ensure not only commercial success but also compliance with relevant regulations.
Today’s business environment also requires a deep understanding of digital marketing. During the MBA in Marketing Management, you will gain an in-depth look at the latest digital marketing tools, methods and strategies. You will be empowered to effectively use the digital space to reach target audiences and maximise the success of marketing campaigns. MBA Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you gain theoretical knowledge and develop the practical skills that are required in the real business world.
This MBA degree at UE is delivered on campus, only the specialised modules are taught online.
MBA Marketing Management Curriculum
Those who study MBA Marketing Management at UE will gain in-demand skills in the business administration and marketing fields thanks to a comprehensive curriculum taught by expert faculty.
Key facts about Marketing Management
Admission Requirements
Here are some things you will need for your application:
Completed application form
Diploma / Bachelor certificate & language certificate
CV & letter of motivation
Copy of your passport
Fees & Funding
- EU applicant standard: €1,012 per month
- Non-EU applicant Standard: €13,500 1st year
- Dubai: 51,800 AED on the 1st year
Need more information? Check out our fees and funding page!
Studying in Dubai: Dubai is an extraordinary city, pulsating with life, innovation, and opportunity. A dream destination for students who aspire to global success, Dubai provides the ultimate backdrop for students to live and learn. From its dynamic culture to its limitless possibilities, Dubai promises to exceed your wildest aspirations.
Semesters & Credits
You study for 3 semesters and gain 90 ECTS.
Do you have any further questions? You may already find the answer in the most frequently asked questions.
Studying in Berlin: nowhere else can you combine student flair and a career as easy as here. Between start-ups and international companies, you can take a targeted approach to your career. The city’s diverse corporate scene offers you the ideal starting point to further develop your strengths and try out unfamiliar terrain.
Spotlight Module: "Digital Marketing Communications "
will also be taught to develop accessible web pages according to accepted standards and principles.
This module contains: Internet Marketing, E-Promotion Strategies and Mobile Marketing, Strategic Digital Marketing, Management and Assessment of Digital Marketing Communications and Digital Media and Advertising.
What happens after your studies?
- Expected Salary: €60,000 to €120,000 annually depending on the experience, industry etc.
- Career Opportunities: Digital Marketing Manager, Creative Director, Social Media Consultant & SEO Manager
- Skills: Marketing Analytics, Customer Relationship Management, Consumer Behavior & more
If you’re still uncertain about whether an MBA is the right choice for you, our blog post discussing the pros and cons of choosing an MBA could help you out.
UE Campus in Berlin and Dubai
We also offer the opportunity to study the MBA Marketing Management programme at our campus in Dubai. Studying in Dubai gives students a surreal experience that pushes them to reach their potential surrounded by success and innovation.
86%
of graduates find a job within 12 months after graduation
50%
of graduates find a job paying more than 50K EUR per annum
Source: Internal evaluation among graduates of 2023
Student Satisfaction
We regularly ask our students about their UE experience. Read more about what it means to study at the University of Europe for Applied Sciences.
You can also read more student reviews on our testimonials page.
UE Campus in Berlin and Dubai
Prof. Dr. Thomas Burgartz
Prof. Dr. Werner Frese
Contact us today
Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.
FAQs
What is an MBA in Marketing Management?
The MBA in Marketing Management is a postgraduate programme offered at UE that is designed to prepare students for the challenges and opportunities facing marketers today. The programme explores the latest digital marketing tools, methods and strategies while assessing the legal and policy frameworks that can have a significant impact on marketing decisions.
Is an MBA in Marketing Management a good choice?
If you are looking to gain the essential knowledge and skills to pursue a career within marketing in roles such as Digital Marketing Manager, Creative Director, Social Media Consultant or SEO Manager, an MBA in Marketing Management is a great choice.
What are the requirements for an MBA degree in marketing management?
To study the MBA in Marketing Management at UE, applicants must hold a diploma / bachelor’s degree and submit a completed application form along with a language certificate, a copy of their passport, their CV and a letter of motivation explaining why they want to study this MBA degree.
Do marketing managers need an MBA degree?
Although holding an MBA degree is not a requirement for all marketing managers, an MBA in Marketing Management will increase your chances of employment and showcase to employers that you are qualified with the required skills and knowledge of the marketing industry.
How long is an MBA in Marketing Management?
The MBA in Marketing Management at the University of Europe for Applied Sciences is delivered across three semesters. This approximately takes 18 months to complete.