Master of Business Administration

Specialisation Marketing Management

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Strategize, Captivate, Succeed: Unleash Your Marketing Potential

As part of the MBA with specialised modules in Marketing Management at UE, you will deepen your understanding of the legal and policy frameworks that can have a significant impact on marketing decisions. You will be empowered to develop strategies that ensure not only commercial success but also compliance with relevant regulations. Today’s business environment also requires a deep understanding of digital marketing. In the course of your studies, you will have an in-depth look at the latest digital marketing tools, methods and strategies. You will be empowered to effectively use the digital space to reach target audiences and maximise the success of marketing campaigns. The MBA Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you not only gain theoretical knowledge but also develop the practical skills that are required in the real business world. 

MBAs at UE take place on campus in presence, only the specialised modules are taught online.

MBA Marketing Management

During the 2nd and 3rd semester, you will deep dive into the specialised modules "Global Marketing Management" as well as "Digital Marketing Communications".
Download Curriculum

Admission Requirements

Here are some things you will need for your application:
Completed application form
Diploma / Bachelor certificate & language certificate
CV & letter of motivation
Copy of your passport

Fees & Funding

  • EU applicant standard: €1,012 per month
  • Non-EU applicant Standard: €13,500 1st year
  • Dubai: 51,800 AED on the 1st year

Need more information? Check out our fees and funding page!

Studying in Dubai: Dubai is an extraordinary city, pulsating with life, innovation, and opportunity. A dream destination for students who aspire to global success, Dubai provides the ultimate backdrop for students to live and learn. From its dynamic culture to its limitless possibilities, Dubai promises to exceed your wildest aspirations.

Semesters & Credits

You study for 3 semesters and gain 90 ECTS.
Do you have any further questions? You may already find the answer in the most frequently asked questions.

Berlin City

Studying in Berlin: nowhere else can you combine student flair and a career as easy as here. Between start-ups and international companies, you can take a targeted approach to your career. The city’s diverse corporate scene offers you the ideal starting point to further develop your strengths and try out unfamiliar terrain.

Our Locations

Find out everything about our locations in Berlin & Dubai!

Not on site? Then discover your future study location easily with the Virtual Campus Tour.

Study MA Communication Design Programme

Spotlight Module: "Digital Marketing Communications "

In this module students will understand Internet and Digital Marketing Communication Strategies, and elements of law that particularly apply to the digital media. Students will also examine the search engines’ methodology to get an understanding of how they work and what they look for. Examination and evaluation of optimization reports to provide improvements that certain pages require will be central to this section and will influence any designs the students are producing. In addition to the Search Engine Optimisation work (SEO), students
will also be taught to develop accessible web pages according to accepted standards and principles.

This module contains: Internet Marketing, E-Promotion Strategies and Mobile Marketing, Strategic Digital Marketing, Management and Assessment of Digital Marketing Communications and Digital Media and Advertising.

What happens after your studies?

After your studies, you will not only be an expert in business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various industries and organisations.
  • Expected Salary: €60,000 to €120,000 annually depending on the experience, industry etc.
  • Career Opportunities: Digital Marketing Manager, Creative Director, Social Media Consultant & SEO Manager
  • Skills: Marketing Analytics, Customer Relationship Management, Consumer Behavior & more

If you’re still uncertain about whether an MBA is the right choice for you, our blog post discussing the pros and cons of choosing an MBA could help you out.

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Cooperation Partners

  • DHL Logo
  • Stern
  • Canon Logo
  • Axel Springer
  • BSBI - Berlin School of Business and Innovation

Learn from our Experts

Find further valuable information about our professors and their career.

Prof. Dr. Thomas Burgartz

Prof. Dr. Thomas Burgartz

Dr. Thomas Burgartz is the dean of the Economics faculty and Head of various Bachelor and Master programs at UE Germany, Iserlohn campus.
Prof. Dr. Werner Frese

Prof. Dr. Werner Frese

Learn from our economics expert Prof. Dr. Werner Frese and start your Master’s degree at the University of Europe for Applied Sciences.

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Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.