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International Sport & Event Management

Read more about our unique master's degree - 100 % taught in English in the German capital.

MA International Sport & Event Management Programme

International Sport & Event Management, MA

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education. At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master’s programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.

Start | Language of Instruction

  • Winter semester: September
  • Summer semester: March)
  • English


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour!


  • EU applicants standard: € 820 monthly
  • Non-EU applicants standard: € 10,938 yearly

Credits | Duration | Degree

Study Option

Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education.

The International Sport & Event Management MA degree comprises 4 semesters in which you will be trained to become an Expert for the international Sport & Event market. Learn more about the study contents in the curriculum.

UE X ALBA Streetball tournament | UE Germany

Studying at UE offers you the opportunity to take part in exclusive sports events with our cooperation partners or even organise them yourself as part of a practical project.

Embark on a transformative journey in the world of International Sport & Event Management with our Master’s Degree program at the University of Europe for Applied Sciences. Tailored to hone both your strategic acumen and practical skills, this program is your gateway to becoming a leader in the global sports and events industry.

idm master students

More flexible, more interdisciplinary, and more practice-oriented – the new Master’s programmes make the University of Europe for Applied Sciences (UE) even more attractive! Students of selected MA programmes at UE have the choice of a Master’s degree in 60, 90, or 120 ECTS which gives them full flexibility. Students can apply for one of the three options depending on the education they’ve already achieved and how many ECTS they’ve already accumulated in their previous Bachelor’s (or Master’s) courses. Practical experience will also be taken under consideration. 

Data science section image

The University of Europe for Applied Sciences (UE) offers a Master Preparatory Programme in preparation for the Master’s programme in International Sport & Event Management. With this programme, you will not only be optimally prepared for the business studies at UE, but also fulfil the necessary admission requirements after successful completion. Within the framework of the Master Preparatory Programme Business / Management / IT, you will improve your English language skills in just one semester and strengthen your intercultural skills in addition to basic IT and business knowledge. 

During this Master’s degree with our Master Preparatory Programme, you’ll gain the following skills during the first semester:

  • Advanced-level English (IELTS level 6)
  • Office package plus additional skills (i.e. IT/programming)
  • Statistics (including a preparatory course in Master Data Science)
  • Scientific Writing
  • Culture Skills/Networking
  • Setting up and completing a final project

Your advantage: The tuition fees for the Master Preparatory Programme will be credited to your subsequent Master’s programme at UE (last semester).

Note: In the application process, please select the option “Graduate + Master Preparatory Programme”. 

Cooperation Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

  • Rundes gelb schwarzes Logo mit dem Schriftzug Official University Partner
  • Alba Berlin
  • Kreissportbund Märkischer Kreis
  • Fussball logo
  • Roosters Logo
  • Fitness & Co.
  • all inclusive fitness logo
  • Iserlohn Kangaroos logo

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Uwe Freimuth

Prof. Dr. Uwe Freimuth

Dr. Uwe Freimuth is the professor for Sport Management at University of Europe for Applied Sciences. Visit us to know more!
Prof. Dr. Thomas Rieger

Prof. Dr. Thomas Rieger

Dr. Thomas Rieger is the Dean of the Faculty Sports, Media & Event at University of Europe for Applied Sciences, Iserlohn campus. Visit us to know more!

Contact us today