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Design Leadership

Study MA Design Leadership to develop innovative design strategies for digital transformation and user-centered design solutions.

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Design Leadership, MA*

In our Master's programme Design Leadership at the University of Europe for Applied Sciences (UE), we train your ability to seamlessly combine design skills and leadership responsibility while understanding and taking into account global developments.
To set something in motion and shape it, you need responsible personalities who not only master tools, but also have an overview of contexts and find creative solutions for complex topics and challenges: We call it Design Thinking. You will work in teams to coordinate processes and develop innovative services and products. We rely entirely on your visual imagination and formulation skills and your feeling for the way communication succeeds.
Your focus will be on digital transformation. You will improve your ability to analyse and design digital workflows, platforms and technologies.

The aim is to enhance both the efficiency of businesses and business ideas, as well as to enhance interaction for individual customers and users. Moreover, it's about becoming a part of a positive, global change process. Only through user experience (UE) will you find the lived interfaces between design and management - thus ensuring yourself a future-proof career.

Start | Language of instruction

  • Winter semester: Sep 2024
  • Summer semester: Mar 2025
  • English


  • Hamburg

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  • EU applicants standard: € 820 monthly
  • Non-EU applicants standard: € 10,938 yearly

Credits | Duration | Degree

  • 60, 90 or 120 ECTS
  • 2, 3 or 4 semesters
  • Master of Arts (MA)

Study option

Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education.

Applications for Internationals will be open in March 2024.

The Master’s programme Design Leadership aims to develop advanced competencies and expertise in the field of visual communication, design and digital business. It is aimed at students who want to expand their knowledge and skills to lead complex design processes, develop innovative solutions and make strategic decisions in organisational contexts.

The target audience comprises young people who are adept at grasping ideas, understanding how things work, and effectively communicating them. They also excel at recognising visual elements and may have experimented with design, worked with digital media, or collaborated in teams.

Career options with a degree in Design Leadership

Graduates work in a dynamically developing environment that demands the competences acquired during their studies, often without a firmly defined job description. They work in positions of responsibility in the classic communication and creative industries, where they devote themselves in particular to strategic and operational tasks, they work in the companies themselves in interdisciplinary development teams or in corporate communication, they prepare themselves for independent work as freelancers or set up their own companies. They work – outside of the classic design professions – in interdisciplinary teams and lead them to support companies, organisations and institutions in the analysis, conception and implementation of strategic communication. For example as:

  • Design strategist
  • Design manager
  • Design operations manager
  • Innovation designer
  • Design strategist user experience
  • Chief digital officer
  • Digital transformation officer
  • Printing Lab

    Print lab

  • three people playing table soccer

    Campus life

  • A girl with a water jet

    Print lab project

  • a class room with a lot of images on the wall


  • a corner with image son the wall and colorful backgrounds for photos

    Photo Studio

  • creative studio with a lot of drawing pinned on boards

    Illustration Studio

  • a lake with some people around

    Hamburg Innenalster (Lake)

  • a city with a church and a huge street

    Hamburg City

Cooperation Partners

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • Canon Logo
  • GEO
  • designxport
  • JUNGvMATT Logo

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a collage of different paper details
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What can you expect at UE

UE fosters a dynamic campus life with a myriad of engaging events, from industry-focused seminars to cultural festivals, creating a vibrant community that enhances both academic and social experiences for students.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Learn from our Expert - Prof. Dr. Lauritz Lipp

Prof. Dr. Lauritz Lipp

Dr. Lauritz Lipp is the professor for Communication Design at University of Europe for Applied Sciences, Hamburg campus. Contact us to know more!
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