Application deadline extended:Apply here for summer 2023!

B.Sc. Sport & Event Management (dual)

Turning your passion into a career – a dream, especially for sports enthusiasts. Become a sports and event management champion! This Bachelor's programme is taught in German with selected modules in English. The course  offers a unique opportunity to become a real expert: you will study at the UE in Berlin or Hamburg and gain an excellent academic education in the principles of management and business administration. At the same time, you will receive practical knowledge about on of our collaboration partners such as ALBA BERLIN, giving you insights behind the scenes.



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Key Facts

Tuition fees
Tuition fees

Study for 0 €

The tuition fees of € 690 per month usually get covered by your practice partner.


Together we will find your practice partner for the dual study programme!

Semester start
Semester start


Winter semester: August


Summer semester: March

Teaching language and place of study
Teaching language and place of study

German* in Berlin and Hamburg


*with selected modules in English


Bachelor of Science (B.Sc.)

Admission requirements
Admission requirements
  • General university entrance qualification (Abitur) or equivalent

  • Interview with the admissions committee (our professor and a representative from ALBA Berlin)

  • German and English: B2 level, e.g. with sufficient performance in the Abitur or the advanced technical college entrance qualification or a test

Duration of studies
Duration of studies

7 semesters (3,5 years)

Credit Points
Credit Points

180 ECTS

Mode of study
Mode of study

Dual with integrated practice phases in the split week model (2 days at the university, 3 days at the practice partner).


Areas of expertise
Areas of expertise

Sports, event management, business administration


The dual degree programme B.Sc. Sport & Event Management comprises 7 semesters:


  • 1st Semester: Sport & Event Economics, Management Basics, Mathematics & Statistics, Marketing, CRM & Sales

  • 2nd Semester: Financial Accounting & Reporting, Digital Work / Lab, Research Methods, Digital Media & Communication

  • 3rd Semester: Sport & Event Management Processes, Controlling & Cost Accounting, Digital Transformation, Applied Research Project 

  • 4th Semester: Sport & Event Marketing, HR & Organisation, Soft Skills, Finance

  • 5th Semester: Law, Economics, Business English, Agile & creative Methods

  • 6th Semester: Managing Sport Markets, Entrepreneurship & Innovation in Sport & Event, Event Processes & Service Management

  • 7th Semester: Event Management Practice, Bachelor Thesis


Curriculum Sport & Event Management dual (B.Sc.)

Important information

Focus of the study programme

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ALBA BERLIN and the University of Europe for Applied Sciences have jointly developed an optimised schedule for you. The study and examination times are perfectly coordinated with the peak times of the basketball season.

From the 1st to the 4th semester you will learn the basics of business administration including marketing and other subjects (e.g. corporate management and controlling). At the same time, you will attend courses such as sports marketing, sponsorship and event production.

Of course, you will also be entrusted with the organisation of several events, which allows for a good combination of theory and practice. Our lecturers use a practical approach that includes case studies, business games and study trips.

Design your study programme individually from the 5th semester! You can choose courses from 7 different modules and thus tailor your study plan exactly to your plans for the future. These modules include courses such as human resource management in sports, ticketing & hospitality and planning of cultural and social events.

Why choose dual studies at the UE?

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ALBA BERLIN College was founded jointly by ALBA BERLIN and the UE. This offers students in the dual bachelor's degree in Sport & Event Management many advantages. You will receive an exclusive mentoring programme that will support you in your individual development! In addition, the unique combination of academic and practical experience of the 3.5-year program makes you an expert in sports and event management and offers you a wide range of career opportunities, e.g. in the event industry and in sports marketing agencies.

As a state-accredited, private university, we guarantee small learning groups and individual support from our professors, who are renowned in their field and come directly from the business world, where they have gained relevant professional experience in managerial positions.
Our teaching has seminar character, so that direct and personal communication with the professors is possible at any time. We are among the top 10 universities in Germany in the field of teaching and are world leaders in the field of international orientation.


As a Sports or Event Manager, you can expect a career with constant new challenges. Whether it is a sports event, a fashion show or an exhibition – creativity, good project management and business know-how are key factors for success. You might be working in the marketing & sales department of an international company developing campaigns or PR activities for big sports brands. You can also work for a sports club or event agency, organising large sports events, managing artist bookings or sponsorships.

As Sports Manager, you will work with passionate professionals. The stadium’s VIP box might be your office.

Typical areas of work include:

  • Clubs, federations (e.g., UEFA, FIFA) and leagues (e.g. Beko Basketball Bundesliga)
  • Sports marketing agencies (e.g.,SportFive and Infront)
  • Event agencies (e.g., Vok Dams or Jack Morton Worldwide)
  • Sponsorship, PR and event marketing departments in big companies (e.g., Red Bull, VW, Bayer or Carlsberg)
  • Event location management (e.g., Mercedes-Benz Arena in Berlin, The O2 in London)
  • Sporting goods industry (e.g., Nike, Adidas, Puma)

Tuition fees and funding

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With a dual degree at the University of Europe for Applied Sciences, you invest in a successful career and thus in your future. Students in the dual bachelor's degree in Sport & Event Management benefit from the unique opportunity to gain valuable experience in one of the most famous basketball clubs in Germany. Various funding options such as BAföG or scholarships are available to our students. More information on all funding opportunities is available here.

We start accepting applications for this dual study programme (B.Sc.) at the UE one year in advance.

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Step 1: Apply online

Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.







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Step 2: Get to know our student advisory service

We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.



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Step 3: Find a practice partner – start your studies!

If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!



Become a cooperation partner


Find young and highly qualified talents for an apprenticeship in your company. We will assist you in choosing suitable candidates that fit your individual requirements and wishes.


Read more on how to become a practice partner of the University of Europe for Applied Sciences or book your personal consultation here.


four person having a handshake on their new partnership

ALBA Berlin – One of our Cooperation partner for B.Sc. Sport & Event Management (dual) in Berlin

Founded in 1989, ALBA BERLIN has become one of the most successful sport clubs in Germany, as well as a key player in European basketball. ALBA BERLIN has won eight German league titles, nine German cups, and the Korac Cup. ALBA BERLIN has played in a European competition and German playoffs every year since the beginning. This is the result of more than 30 years of successful sport management and talent development, and you can be part of. Every ALBA BERLIN match is a big unforgettable event with around 11,000 passionate fans in the well-known Mercedes-Benz arena, making these the largest basketball event in Europe. ALBA BERLIN has also established the biggest basketball youth programme in Germany with more than 150 active trainers and employees serving 10,000 children and teenagers at least once a week, offering additional diverse career opportunities.

Other business cooperations

In addition to ALBA BERLIN we cooperate with other leading companies in the industry in order to provide all of our students with the most practical and up-to-date knowledge possible.

Alba Berlin Basketball Logo
hsv fussball schule logo
iserlohn rooster logo
all inclusive FITNESS

In addition to ALBA BERLIN we cooperate with other leading companies in the industry in order to provide all of our students with the most practical and up-to-date knowledge possible.

Excellent studies at UE

The University of Europe for Applied Sciences is well known for its practical and excellent teaching. Therefore, we have now been officially awarded the second year in a row with the STERN badge as "Best Dual Study Provider".


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 UE Germany received STERN badge for "Best Dual Study Provider"

Learn from our experts

Our professors are experts in their field with many years of experience in academia and the private sector. They regularly offer consultation hours - get to know the professors of the dual Bachelor's programme Sport and Event Management (B.Sc.) personally! Click here for the events calendar.


UE & ALBA – Streetball tournament & testimonials

Watch the videos and find out what our students like most about this dual study programme and discover the highlights from a streetball tournament which the students organised as part of their course for 17 Berlin schools.

UE & ALBA – Streetball tournament & testimonials

Watch the videos and find out what our students like most about this dual study programme and discover the highlights from a streetball tournament which the students organised as part of their course for 17 Berlin schools.

Our student testimonials

Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with both scientific and business backgrounds. You will study at a campus that is centrally located, equipped with the latest technology, and known for its international and English-speaking character.

At University of Europe for Applied Sciences you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. For example, the optional specialisation in Basketball Management opens doors for you to professional sport career opportunities around the world. This is a unique offer in all of Europe which guarantees that you will be perfectly prepared for the job market of tomorrow.

Contact us today