B.Sc. Sport & Event Management (dual)

ALBA BERLIN and the University of Europe for Applied Sciences have jointly developed an optimised schedule for you. The study and examination times are perfectly coordinated with the peak times of the basketball season.

From the 1st to the 4th semester you will learn the basics of business administration including marketing and other subjects (e.g. corporate management and controlling). At the same time, you will attend courses such as sports marketing, sponsorship and event production.

Of course, you will also be entrusted with the organisation of several events, which allows for a good combination of theory and practice. Our lecturers use a practical approach that includes case studies, business games and study trips.

Design your study programme individually from the 5th semester! You can choose courses from 7 different modules and thus tailor your study plan exactly to your plans for the future. These modules include courses such as human resource management in sports, ticketing & hospitality and planning of cultural and social events.

ALBA BERLIN College was founded jointly by ALBA BERLIN and the UE. This offers students in the dual bachelor's degree in Sport & Event Management many advantages. You will receive an exclusive mentoring programme that will support you in your individual development! In addition, the unique combination of academic and practical experience of the 3.5-year program makes you an expert in sports and event management and offers you a wide range of career opportunities, e.g. in the event industry and in sports marketing agencies.

As a state-accredited, private university, we guarantee small learning groups and individual support from our professors, who are renowned in their field and come directly from the business world, where they have gained relevant professional experience in managerial positions.
Our teaching has seminar character, so that direct and personal communication with the professors is possible at any time. We are among the top 10 universities in Germany in the field of teaching and are world leaders in the field of international orientation.

As a Sports or Event Manager, you can expect a career with constant new challenges. Whether it is a sports event, a fashion show or an exhibition – creativity, good project management and business know-how are key factors for success. You might be working in the marketing & sales department of an international company developing campaigns or PR activities for big sports brands. You can also work for a sports club or event agency, organising large sports events, managing artist bookings or sponsorships.

As Sports Manager, you will work with passionate professionals. The stadium’s VIP box might be your office.

Typical areas of work include:

• Clubs, federations (e.g., UEFA, FIFA) and leagues (e.g. Beko Basketball Bundesliga)
• Sports marketing agencies (e.g.,SportFive and Infront)
• Event agencies (e.g., Vok Dams or Jack Morton Worldwide)
• Sponsorship, PR and event marketing departments in big companies (e.g., Red Bull, VW, Bayer or Carlsberg)
• Event location management (e.g., Mercedes-Benz Arena in Berlin, The O2 in London)
• Sporting goods industry (e.g., Nike, Adidas, Puma)

With a dual degree at the University of Europe for Applied Sciences, you invest in a successful career and thus in your future. Students in the dual bachelor's degree in Sport & Event Management benefit from the unique opportunity to gain valuable experience in one of the most famous basketball clubs in Germany. Various funding options such as BAföG or scholarships are available to our students. More information on all funding opportunities is available here.