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BSc Sport & Event Management (dual)

Study Sport & Event Management with our renowned practice partners and turn your passion into a profession.

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BSc Sport & Event Management (dual)

Turning your passion into a career – a dream, especially for sports enthusiasts. Become a sports and event management champion! This Bachelor’s programme is taught in German with selected modules in English. The course  offers a unique opportunity to become a real expert: you will study at the UE in Berlin or Hamburg and gain an excellent academic education in the principles of management and business administration. At the same time, you will receive practical knowledge about one of our collaboration partners (event agencies and sport clubs such as ALBA Berlin, Flying Steps Entertainment and many more) giving you insights behind the scenes.

Start | Language of Instruction

  • Winter semester: September
  • Summer semester: March
  • German


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour!


  • Study for € 0
  • The tuition fees of € 690 per month usually get covered by your practice partner.

Credits | Duration | Degree

  • 180 ECTS
  • 7 semesters
  • Bachelor of Science (BSc)

Area of expertise

Sports, event management, business administration

The dual degree programme BSc Sport & Event Management comprises 7 semesters:

  • 1st Semester: Sport & Event Economics, Management Basics, Mathematics & Statistics, Marketing, CRM & Sales
  • 2nd Semester: Financial Accounting & Reporting, Digital Work / Lab, Research Methods, Digital Media & Communication
  • 3rd Semester: Sport & Event Management Processes, Controlling & Cost Accounting, Digital Transformation, Applied Research Project
  • 4th Semester: Sport & Event Marketing, HR & Organisation, Soft Skills, Finance
  • 5th Semester: Law, Economics, Business English, Agile & creative Methods
  • 6th Semester: Managing Sport Markets, Entrepreneurship & Innovation in Sport & Event, Event Processes & Service Management
  • 7th Semester: Event Management Practice, Bachelor Thesis

Important Information

Application process for dual study programmes

Step 1 - Consulting

Step 1: Apply online

Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.

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Step 2: Get to know our student advisory service

We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.

Step 3: Contract & Start

Step 3: Find a practice partner – start your studies!

If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!


Excellent studies at UE

The University of Europe for Applied Sciences is well known for its practical and excellent teaching. Therefore, we have now been officially awarded the second year in a row with the STERN badge as “Best Dual Study Provider”.

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ALBA Berlin – One of our Cooperation partner for BSc Sport & Event Management (dual) in Berlin

Founded in 1989, ALBA BERLIN has become one of the most successful sport clubs in Germany, as well as a key player in European basketball. ALBA BERLIN has won eight German league titles, nine German cups, and the Korac Cup. ALBA BERLIN has played in a European competition and German playoffs every year since the beginning. This is the result of more than 30 years of successful sport management and talent development, and you can be part of. Every ALBA BERLIN match is a big unforgettable event with around 11,000 passionate fans in the well-known Mercedes-Benz arena, making these the largest basketball event in Europe. ALBA BERLIN has also established the biggest basketball youth programme in Germany with more than 150 active trainers and employees serving 10,000 children and teenagers at least once a week, offering additional diverse career opportunities.

ALBA BERLIN College was founded jointly by ALBA BERLIN and the UE. This offers students in the dual bachelor’s degree in Sport & Event Management many advantages. You will receive an exclusive mentoring programme that will support you in your individual development! In addition, the unique combination of academic and practical experience of the 3.5-year program makes you an expert in sports and event management and offers you a wide range of career opportunities, e.g. in the event industry and in sports marketing agencies.

Learn more about UEs dual study programme Sport & Event Management

Listen to what inspires our students about the dual study programme B.Sc. Sport & Event Management and why it is worth studying at UE.

Other business cooperations

In addition to ALBA BERLIN we cooperate with other leading companies in the industry in order to provide all of our students with the most practical and up-to-date knowledge possible.

  • Alba Berlin
  • Blu Mediengruppe
  • Fussball logo
  • Fuchse Berlin
  • Roosters Logo
  • all inclusive fitness logo

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Become a cooperation partner

Find young and highly qualified talents for an apprenticeship in your company. We will assist you in choosing suitable candidates that fit your individual requirements and wishes.

Read more on how to become a practice partner of the University of Europe for Applied Sciences or book your personal consultation here.

Learn from our experts

Here you will find further valuable information about our professors and their career.

Contact us today