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BSc Sport & Event Management (dual)

Study Sport & Event Management with our renowned practice partners and turn your passion into a profession.

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Become a professional in events and sports

Turning your passion into a career – a dream, especially for sports enthusiasts. Become a sports and event management champion! This Bachelor's programme is taught in German with selected modules in English. The course  offers a unique opportunity to become a real expert: you will study at the UE in Berlin or Hamburg and gain an excellent academic education in the principles of management and business administration. At the same time, you will receive practical knowledge about one of our collaboration partners (event agencies and sport clubs such as ALBA Berlin, Flying Steps Entertainment and many more) giving you insights behind the scenes.

dual Sport & Event Management

After your versatile degree programme, you will not only be an expert in the field of events, but will also have a perfect command of the dynamics of the sports industry and a Bachelor of Science.
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Our Locations

Find out everything about our locations in Berlin and Hamburg.

Not on site? Then discover your future study location easily with the Virtual Campus Tour.

Admission Requirements

Here are some things you will need for your application:
Completed application form
CV & letter of motivation
Copy of your passport

Fees & Funding

  • Study for €0
  • The tuition fees of €690 per month are usually paid by the practice partner

Need more information? Check out our fees and funding page!

Semesters & Credits

You study for 7 semesters and gain 180 ECTS.

Do you have any further questions? You may already find the answer in the most frequently asked questions.

Career Perspectives

This dual study programme is your personal career starter.

The varied course prepares you for your individual career path in the fields of management and marketing, accounting and communication, project planning and event organisation through to finance and sponsoring.

The Altona District, Hamburg

Spotlight-Module: "Sport & Event Marketing"

You know the sales markets in which sports organisations and event agencies operate and understand what a service is and what its characteristics are. Furthermore, you know the special features that need to be taken into account when marketing products in the sports and event sector and know which strategic options can be derived from this. You will be able to plan operational measures in sports and event marketing appropriately, including product, pricing, sales and communication policy and, if necessary, personnel policy. You will also be able to positively influence the revenue situation of the sports organisation or event agency through revenue management. After completing the module, you will be able to transfer and apply the findings and methods of marketing, in particular service marketing, to the sports and event sector. Finally, you will be familiar with the future challenges of sports and event marketing.
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Your studies at a glance

The University of Europe for Applied Sciences has jointly developed an optimised schedule for you. The study and examination times are perfectly coordinated. From the 1st to the 4th semester you will learn the basics of business administration including marketing and other subjects (e.g. corporate management and controlling). At the same time, you will attend courses such as sports marketing, sponsorship and event production.
Of course, you will also be entrusted with the organisation of several events, which allows for a good combination of theory and practice. Our lecturers use a practical approach that includes case studies, business games and study trips.
Design your study programme individually from the 5th semester! You can choose courses from 7 different modules and thus tailor your study plan exactly to your plans for the future. These modules include courses such as human resource management in sports, ticketing & hospitality and planning of cultural and social events.

ALBA Berlin – One of our Cooperation partner in Berlin

Founded in 1989, ALBA BERLIN has become one of the most successful sport clubs in Germany, as well as a key player in European basketball. ALBA BERLIN has won eight German league titles, nine German cups, and the Korac Cup. ALBA BERLIN has played in a European competition and German playoffs every year since the beginning. This is the result of more than 30 years of successful sport management and talent development, and you can be part of. Every ALBA BERLIN match is a big unforgettable event with around 11,000 passionate fans in the well-known Mercedes-Benz arena, making these the largest basketball event in Europe. ALBA BERLIN has also established the biggest basketball youth programme in Germany with more than 150 active trainers and employees serving 10,000 children and teenagers at least once a week, offering additional diverse career opportunities.

ALBA BERLIN College was founded jointly by ALBA BERLIN and the UE. This offers students in the dual bachelor's degree in Sport & Event Management many advantages. You will receive an exclusive mentoring programme that will support you in your individual development! In addition, the unique combination of academic and practical experience of the 3.5-year program makes you an expert in sports and event management and offers you a wide range of career opportunities, e.g. in the event industry and in sports marketing agencies.

BA Sports Science Fitness & Health Programme

Your career in Sports & Event

As a Sports or Event Manager, you can expect a career with constant new challenges. Whether it is a sports event, a fashion show or an exhibition – creativity, good project management and business know-how are key factors for success. You might be working in the marketing & sales department of an international company developing campaigns or PR activities for big sports brands. You can also work for a sports club or event agency, organising large sports events, managing artist bookings or sponsorships. As Sports Manager, you will work with passionate professionals. The stadium’s VIP box might be your office.

Typical areas of work include:
- Clubs, federations (e.g., UEFA, FIFA) and leagues (e.g. Beko Basketball Bundesliga)
- Sports marketing agencies (e.g.,SportFive and Infront)
- Event agencies (e.g., Vok Dams or Jack Morton Worldwide)
- Sponsorship, PR and event marketing departments in big companies (e.g., Red Bull, VW, Bayer or Carlsberg)
- Event location management (e.g., Mercedes-Benz Arena in Berlin, The O2 in London)
- Sporting goods industry (e.g., Nike, Adidas, Puma)

Application process for dual study programmes

Step 1 - Consulting

Step 1: Apply online

Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.

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Step 2: Get to know our student advisory service

We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.

Step 3: Contract & Start

Step 3: Find a practice partner – start your studies!

If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!


Excellent studies at UE

The University of Europe for Applied Sciences is well known for its practical and excellent teaching. Therefore, we have now been officially awarded the second year in a row with the STERN badge as “Best Dual Study Provider”.

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Become a cooperation partner

Find young and highly qualified talents for an apprenticeship in your company. We will assist you in choosing suitable candidates that fit your individual requirements and wishes.

Read more on how to become a practice partner of the University of Europe for Applied Sciences or book your personal consultation here.

Learn more about UEs dual study programme Sport & Event Management

Listen to what inspires our students about the dual study programme B.Sc. Sport & Event Management and why it is worth studying at UE.

Other business cooperations

In addition to ALBA BERLIN we cooperate with other leading companies in the industry in order to provide all of our students with the most practical and up-to-date knowledge possible.

  • Alba Berlin
  • Blu Mediengruppe
  • Fussball logo
  • Fuchse Berlin
  • Roosters Logo
  • all inclusive fitness logo

Learn from our experts

Here you will find further valuable information about our professors and their career.

Contact us today