BSc Digital Media & Marketing (dual)

Transnational PR, Big Data, AI, the internet of things, change communication, voice marketing, robot communication, programmatic advertising, the current challenges and future trends which media and marketing executives have to deal with are multifaceted and many.

Creative and responsible digital communication needs visionaries who are able to effectively recognise new trends and combine their design skills with innovative management and leadership concepts, also on an international level.

Our offer: A dual degree that fosters in-depth multidisciplinary knowledge in business administration and economics as well as media, communication and leadership through its high practical component and thus opens up a clear path to a variety of career opportunities.

The result: Our graduates are proficient in both economically sound ways of thinking and visionary media practices. Their specialist skills, professional experience gained as part of of the dual degree course and their multidisciplinary knowledge make our alumni into sought-after experts.

Students in our dual bachelor's degree in Digital Media & Marketing benefit from the international orientation of the courses and specific practical modules that optimally prepare them for the time after graduation. Our graduates work as marketing managers, journalists and in communications consulting. Your tuition fees are usually covered by your practice partner, who will also pay you a fixed salary, which will be individually agreed upon with you.

As a state-accredited, private university, we guarantee small learning groups and individual support from our professors, who are renowned in their field and come directly from the business world, where they have gained

relevant professional experience in managerial positions.Our teaching has seminar character, so that direct and personal communication with the professors is possible at any time. We are among the top 10 universities in Germany in the field of teaching and are world leaders in the field of international orientation.

The dual bachelor's degree in Digital Media & Marketing qualifies its graduates for a range of occupations in business, media and marketing sectors, in corporate communications and public relations, in publishing and in non-profit organisations (NGOs). Equally suitable professional fields are market research, film production and public affairs.

After their studies, some of our graduates work as:

• Brand, Crossmedia, Innovation, International Communications and Social Media Managers

• Communication consultants

• Press officers

With a dual study programme at the UE you invest in a successful career and thus in your future. Students in the dual bachelor's degree in Digital Media & Marketing benefit from a large number of partner companies, which normally take over the tuition fees in full or co-finance them. Additionally, our students have various funding options such as BAföG or scholarships. You can find more information on all funding opportunities available to you here.