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Dual study programme Digital Media & Marketing, BSc

The subject areas of this interdisciplinary dual Bachelor's degree programme range from the production of digital content (e.g. on social media, websites and podcasts) and modules from the fields of business administration/commerce to digital transformation and digital enterprise. The programme is held in German with selected modules in English.


The modern equipment at our campuses allows you, for example, to handle a simulated social media crisis or to use our audio and TV studios to create various digital products. Our professors from academia and industry support you in the implementation of your projects and enable an effective transfer of knowledge between your practice company and the university for your successful career start.



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Key facts

Tuition fees

Tuition fees

Study for 0 €

The tuition fees of € 690 per month usually get covered by your practice partner.


Together we will find your practice partner for the dual study programme!



Bachelor of Science (BSc)

Teaching language,Campus and Virtual Campus

Teaching language,Campus and Virtual Campus

German* in Berlin and Hamburg

*with selected modules in English


Do you want to see our campus but aren't around? Check out our Virtual Campus Tour!


Areas of expertise

Areas of expertise

Media and management, marketing, microeconomics, business administration, public relations

Semester start

Semester start

Winter semester: September

Summer semester: March

Duration of studies

Duration of studies

7 semesters (3,5 years)

Mode of study

Mode of study

Dual with integrated practice phases in the split week model (2 days at the university, 3 days at the practice partner company).


Credit Points

Credit Points

180 ECTS

Admission requirements

Admission requirements

  • General university entrance qualification (Abitur) or equivalent

  • Proof of working contract with a company of your choice

  • German: B2 level

  • English: B1 level, e.g. with sufficient performance in the Abitur or the advanced technical college entrance qualification or a test


The dual degree programme BSc Digital Media & Marketing comprises 7 semesters:


  • 1st Semester: Mediamanagement, Mathematik und Statistik, Wirtschaftswissenschaften

  • 2nd Semester: Strategic Value Creation, Qualitative und Quantitative Methoden, Personal und Organisation

  • 3rd Semester: Content Produktion, Controlling und Kostenmanagement, Digitale Transformation

  • 4th Semester: Experimental Media, Media Production Management, Finance

  • 5th Semester: Digital Work Lab, Reputation Management & Crisis Communication

  • 6th Semester: Experimental Media, Digital Enterprise, Reputation Management & Crisis Communication

  • 7th Semester: Bachelor Thesis


Curriculum Digital Media & Marketing Dual (BSc)

Important information

Focus of the study programme

More info

Transnational PR, Big Data, AI, the internet of things, change communication, voice marketing, robot communication, programmatic advertising, the current challenges and future trends which media and marketing executives have to deal with are multifaceted and many.

Creative and responsible digital communication needs visionaries who are able to effectively recognise new trends and combine their design skills with innovative management and leadership concepts, also on an international level.


Our offer: A dual degree that fosters in-depth multidisciplinary knowledge in business administration and economics as well as media, communication and leadership through its high practical component and thus opens up a clear path to a variety of career opportunities.

The result: Our graduates are proficient in both economically sound ways of thinking and visionary media practices. Their specialist skills, professional experience gained as part of of the dual degree course and their multidisciplinary knowledge make our alumni into sought-after experts.

Why choose dual studies at the UE?

More info

Students in our dual bachelor's degree in Digital Media & Marketing benefit from the international orientation of the courses and specific practical modules that optimally prepare them for the time after graduation. Our graduates work as marketing managers, journalists and in communications consulting. Your tuition fees are usually covered by your practice partner, who will also pay you a fixed salary, which will be individually agreed upon with you.


As a state-accredited, private university, we guarantee small learning groups and individual support from our professors, who are renowned in their field and come directly from the business world, where they have gained

relevant professional experience in managerial positions.Our teaching has seminar character, so that direct and personal communication with the professors is possible at any time. We are among the top 10 universities in Germany in the field of teaching and are world leaders in the field of international orientation.

Your career options

More info

The dual bachelor's degree in Digital Media & Marketing qualifies its graduates for a range of occupations in business, media and marketing sectors, in corporate communications and public relations, in publishing and in non-profit organisations (NGOs). Equally suitable professional fields are market research, film production and public affairs.

After their studies, some of our graduates work as:


  • Brand, Crossmedia, Innovation, International Communications and Social Media Managers

  • Communication consultants

  • Press officers

Tuition fees and funding

More info

With a dual study programme at the UE you invest in a successful career and thus in your future. Students in the dual bachelor's degree in Digital Media & Marketing benefit from a large number of partner companies, which normally take over the tuition fees in full or co-finance them. Additionally, our students have various funding options such as BAföG or scholarships. You can find more information on all funding opportunities available to you here.

Become a cooperation partner


Find young and highly qualified talents for an apprenticeship in your company. We will assist you in choosing suitable candidates that fit your individual requirements and wishes.


Read more on how to become a practice partner of the University of Europe for Applied Sciences or book your personal consultation here.


four person having a handshake on their new partnership

We start accepting applications for the dual study programme Digital Media & Marketing (BSc) at the UE one year in advance.

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Step 1: Apply online

Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.








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Step 2: Get to know our student advisory service

We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.




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Step 3: Find a practice partner – start your studies!

If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!




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Excellent studies at UE

The University of Europe for Applied Sciences is well known for its practical and excellent teaching. Therefore, we have now been officially awarded the second year in a row with the STERN badge as "Best Dual Study Provider".


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 UE Germany received STERN badge for "Best Dual Study Provider"

Cooperation partners

Marketing and media managers have to cover a whole range of knowledge in their careers. In this dual bachelor's degree, therefore, in addition to the core disciplines of internal and external communication and marketing, a wide range of skills from the areas of business administration and political economy, media, micro and macroeconomics, accounting, statistics and corporate law are taught. Students also learn the methods of market research, the writing of press releases and content creation  from video and photo to text and audio – as well as the associated use of content management systems.


At the same time, students prepare for a managerial position – this includes, for example, lectures in corporate management, strategic planning, project management and crisis communication and mediation techniques. In addition, students receive the necessary skills to help them accompany digital transformation in companies.


Since virtual concepts are becoming more important in many industries, our state-of-the-art equipment enables our students to design and implement virtual reality projects for media and marketing-related content during the study programme.

Learn from our experts

Our professors are experts in their field with many years of experience in academia and the private sector. They offer regular consultation hours. Get to know the professors of the dual bachelor's degree in Digital Media & Marketing personally! Click here for the events calendar.


Contact us today