BSc Digital Media & Marketing (dual)

Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level!

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Revolutionise the digital media world

The subject areas of this interdisciplinary dual Bachelor's degree programme range from the production of digital content (e.g. on social media, websites and podcasts) and modules from the fields of business administration/commerce to digital transformation and digital enterprise. The programme is held in German with selected modules in English.
The modern equipment at our campuses allows you, for example, to handle a simulated social media crisis or to use our audio and TV studios to create various digital products. Our professors from academia and industry support you in the implementation of your projects and enable an effective transfer of knowledge between your practice company and the university for your successful career start.

BSc Digital Media & Marketing

This unique dual study programme leads to a Bachelor of Science degree and simultaneously trains you to become an expert in digitalisation and media.
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Our Locations

Find out everything about our locations in Hamburg and Berlin

Not on site? Then discover your future study location easily with the Virtual Campus Tour.

Admission Requirements

Here are some things you will need for your application:
Completed application form
CV & letter of motivation
Copy of your passport

Fees & Funding

  • Study for €0
  • The tuition fees of €690 per month are usually paid by the practice partner

Need more information? Check out our fees and funding page!

Semesters & Credits

You study for 7 semesters and gain 180 ECTS.

Do you have any further questions? You may already find the answer in the most frequently asked questions.

Career Perspectives

This dual study programme is your personal career starter, because after successfully completing it, you will not only have a Bachelor of Science, but also a professional qualification as digital media & marketing expert.

Whether microeconomics, public relations or business administration- your career stage is just as diverse as your degree programme at UE.

The Altona District, Hamburg

Spotlight-Module: "Digital Transformation"

After successful completion you will understand the basics of digital transformation and disruption. You'll be able to place digital transformation in a historical context and interpret selected international scientific literature on the topic. Additionally, you grasp the fundamentals of the network economy and change management in networked companies and markets, applying these principles to practical cases.

You'll engage intensively with technological meta-trends such as artificial intelligence, quantum technology, big and smart data, blockchain, the Internet of Things including Industry 4.0, as well as virtual, augmented, and mixed reality. In addition to that you will be testing the impact of these trends through best cases in various industries and communication contexts both in Europe and selected non-European markets.
Furthermore, students review the content of marketing and digital media courses. In the end you develop visionary, practical communication ideas using your knowledge of technological meta-trends. Finally, you recognize and discuss ethical contexts and potential conflicts in light of the societal changes driven by these meta-trends.
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Your studies at a glance

Transnational PR, Big Data, AI, the internet of things, change communication, voice marketing, robot communication, programmatic advertising, the current challenges and future trends which media and marketing executives have to deal with are multifaceted and many. Creative and responsible digital communication needs visionaries who are able to effectively recognise new trends and combine their design skills with innovative management and leadership concepts, also on an international level.
Our offer: A dual degree that fosters in-depth multidisciplinary knowledge in business administration and economics as well as media, communication and leadership through its high practical component and thus opens up a clear path to a variety of career opportunities.
The result: Our graduates are proficient in both economically sound ways of thinking and visionary media practices. Their specialist skills, professional experience gained as part of of the dual degree course and their multidisciplinary knowledge make our alumni into sought-after experts.
Application for a MBA Programme

Why dual studies at UE

Students in our dual bachelor's degree in Digital Media & Marketing benefit from the international orientation of the courses and specific practical modules that optimally prepare them for the time after graduation. Our graduates work as marketing managers, journalists and in communications consulting. Your tuition fees are usually covered by your practice partner, who will also pay you a fixed salary, which will be individually agreed upon with you.
As a state-accredited, private university, we guarantee small learning groups and individual support from our professors, who are renowned in their field and come directly from the business world, where they have gained
relevant professional experience in managerial positions.Our teaching has seminar character, so that direct and personal communication with the professors is possible at any time. We are among the top 10 universities in Germany in the field of teaching and are world leaders in the field of international orientation.

Application process for the dual study programmes

Step 1 - Consulting

Step 1: Apply online

Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.

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Step 2: Get to know our student advisory service

We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.

Step 3: Contract & Start

Step 3: Find a practice partner – start your studies!

If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!


Excellent studies at UE

The University of Europe for Applied Sciences is well known for its practical and excellent teaching. Therefore, we have now been officially awarded the second year in a row with the STERN badge as “Best Dual Study Provider”.

Read more
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Become a cooperation partner

Find young and highly qualified talents for an apprenticeship in your company. We will assist you in choosing suitable candidates that fit your individual requirements and wishes.

Read more on how to become a practice partner of the University of Europe for Applied Sciences or book your personal consultation here.

Digital Pioneers with Jack Wolfskin

Hear from Mokhtar Benbouazza, VP Marketing & Digital for Jack Wolfskin, as he provides insight into his work and the strategies he employs as a digital marketing specialist.

Cooperation partners

  • Adesso
  • Ommax logo
  • HanseCom
  • Die FranchiseMacher Wertvolles fairlasslich skalieren
  • AIM
  • St
  • fa logo
  • Brandsatz logo
  • Salz

Learn from our experts

Here you will find further valuable information about our professors and their career.

Contact us today