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BSc Digital Media & Marketing (dual)

Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level!

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Dual study programme Digital Media & Marketing, BSc

The subject areas of this interdisciplinary dual Bachelor’s degree programme range from the production of digital content (e.g. on social media, websites and podcasts) and modules from the fields of business administration/commerce to digital transformation and digital enterprise. The programme is held in German with selected modules in English.

The modern equipment at our campuses allows you, for example, to handle a simulated social media crisis or to use our audio and TV studios to create various digital products. Our professors from academia and industry support you in the implementation of your projects and enable an effective transfer of knowledge between your practice company and the university for your successful career start.

Start | Language of Instruction

  • Winter semester: September
  • Summer semester: March
  • German


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour!


  • Study for € 0
  • The tuition fees of € 690 per month usually get covered by your practice partner.

Credits | Duration | Degree

  • 180 ECTS
  • 7 semesters

Area of expertise

Media and management, marketing, microeconomics, business administration, public relations

The dual degree programme BSc Digital Media & Marketing comprises 7 semesters:

  • 1st Semester: Mediamanagement, Mathematik und Statistik, Wirtschaftswissenschaften
  • 2nd Semester: Strategic Value Creation, Qualitative und Quantitative Methoden, Personal und Organisation
  • 3rd Semester: Content Produktion, Controlling und Kostenmanagement, Digitale Transformation
  • 4th Semester: Experimental Media, Media Production Management, Finance
  • 5th Semester: Digital Work Lab, Reputation Management & Crisis Communication
  • 6th Semester: Experimental Media, Digital Enterprise, Reputation Management & Crisis Communication
  • 7th Semester: Bachelor Thesis

Important Information

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Become a cooperation partner

Find young and highly qualified talents for an apprenticeship in your company. We will assist you in choosing suitable candidates that fit your individual requirements and wishes.

Read more on how to become a practice partner of the University of Europe for Applied Sciences or book your personal consultation here.

Application process for the dual study programmes

Step 1 - Consulting

Step 1: Apply online

Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.

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Step 2: Get to know our student advisory service

We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.

Step 3: Contract & Start

Step 3: Find a practice partner – start your studies!

If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!


Excellent studies at UE

The University of Europe for Applied Sciences is well known for its practical and excellent teaching. Therefore, we have now been officially awarded the second year in a row with the STERN badge as “Best Dual Study Provider”.

Read more

Digital Pioneers with Jack Wolfskin

Hear from Mokhtar Benbouazza, VP Marketing & Digital for Jack Wolfskin, as he provides insight into his work and the strategies he employs as a digital marketing specialist.

Cooperation partners

  • Adesso
  • Ommax logo
  • HanseCom
  • Die FranchiseMacher Wertvolles fairlasslich skalieren
  • AIM
  • St
  • fa logo
  • Brandsatz logo
  • Salz

Learn from our experts

Here you will find further valuable information about our professors and their career.

Contact us today