Sport & Event Management

At the University of Applied Sciences Europe, you will study in small seminar groups. This guarantees you individual support and personal contact with your professors. All our lecturers are distinguished experts in their fields and you will be able to benefit from their business networks even during your studies.

The wide range of interdisciplinary subjects offered allows you to shape and enhance your study programme. As a particularly practice-oriented university, we guarantee state-of-the-art facilities and cooperate with prestigious sports clubs, such as ALBA BERLIN and more. The study programme also includes an internship and/or a semester abroad.

The University of Applied Sciences Europe is state-accredited, has received several awards, and is a world leader in international orientation. We are also ranked by U-Multirank as one of the top ten performers in the Business Studies category in universities in Germany in 2018.
Applicants to our programmes do not require specific minimum grades (NC-free).

As a student on the Sport & Event Management programme, you will learn how to manage professional events: from conception and planning to implementation and evaluation. You will gain an understanding of event processes and formats in both recreational and professional sports. You will also acquire a comprehensive understanding of business administration in order to prepare you for the demands of the business world.

You will continuously expand your knowledge through practical projects. In addition, you have the opportunity to specialise in Football Management at an early stage. During your semester abroad, you will study at a prestigious partner university and have the chance to add an international perspective to your professional profile.

Since virtual concepts are becoming more important in many industries, the latest virtual possibilities in the study programme allow Virtual Reality projects to be designed and implemented for sport events and other events.

The tuition fees include all the costs of your study programme. Our Student Guidance team will be happy to provide you with information about funding your Sport & Event Management degree.

You can find further information about funding options for bachelor degree study programmes in Germany on the 'Tuition fees and funding' page.

With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector. Thanks to your diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision-makers from businesses and professional sports organisations from an early stage.

Typical areas of work for Sport & Event Management graduates include:

• Sports marketing and communications
• Events marketing
• Sponsorship and PR
• Roles in marketing and events departments of companies
• Roles in sporting goods companies, sports clubs, or associations
• Management for commercial sports providers
• Trade fairs and congresses
• City marketing

You can apply to study at the University of Applied Sciences Europe in Berlin, Hamburg or Iserlohn (NRW) up to a year in advance. Please use our online application form to apply and upload your documents.

You can find out more about the application process on our website.

“You’re young. Do what you really enjoy! The University of Applied Sciences Europe will open many doors for you, you just have to be prepared to walk through them.”

Daniel is studying Sport & Event Management at Campus Hamburg and has experienced how studying can lead to the perfect job. 

Read more about our students' stories here.

The key innovative feature of this programme is the optional specialisation in Football Management. Developed in cooperation with prestigious European partner universities in Madrid, the programme enables you to focus on a specific sector at an early stage in your studies. This will give you a significant advantage when you embark on your career in the world of football.

The first two semesters focus on Football as Sport, Football as Business, and the Principles of Football Management. The following topics are addressed:

• Taking Germany as an example, how is professional football organised?
• What role does FIFA play in world football?

The 3rd & 4th semesters are all about Football Marketing:

• Which special features should be considered in football marketing?
• How can I manage a brand like Borussia Dortmund?
• What role do fans and fan culture play?
• How do I deal with sponsors?

The following optional modules are offered as part of the Sport & Event Management programme:

• Marketing
• Controlling
• Customer Relationship Management
• Finance
• Public Relations
• Entrepreneurship
• Football Marketing
• Digital Business
• International Management
• Corporate Management
• Automotive Management