BSc Sport & Event Management*
Manage athletes, plan events, create emotions
*This programme is currently under accreditation for Campus Dubai
Become a sport & event manager
Few industries captivate as many people as the sports and events sector. With events like the FIFA World Cup and global music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only becoming more exhilarating, but also increasingly lucrative.
A degree in Sport and Event Management from UE equips you to shape this dynamic industry. Combining a bachelor’s degree in sport and a bachelor’s degree in event management, this programme will teach you essential management and leadership skills in sports and events management, business administration, economics and basic law. Learning from our esteemed lecturers, you’ll have the unique opportunity to tailor your studies and forge your career path.
BSc Sport & Event Management Curriculum
Choosing to study sport & event management opens the doors to various careers within sports, and the extensive programme delivered over six semesters also offers the opportunity for students to specialise in Football Management or eSports Studies.
Key Facts about BSc Sport & Event Management
Our Locations
Find out everything about our locations in Hamburg, Berlin, Iserlohn and Dubai*!
Not on site? We’ve got you. Discover our campus through our Virtual Campus Tour below.
*in accreditation
Fees
- EU applicant standard: €744 per month
- Non-EU applicant Standard: €12,700 per year
Check out our fees and financing page for more info.
Meet Jorge – Sport & Event Management Student at UE: From his love for his course to why he thinks UE is the perfect place to study, Jorge has it all. Whether you are a current student or a prospective student this video is a must-watch!
Start, Language & Credits
All about your Bachelor’s Degree at a glance:
- ECTS: 180
- Language: English (Berlin, Dubai) / German (Iserlohn, Hamburg)
- Winter semester: September
- Summer semester: March
Do you have any further questions? You may already find the answer in the most frequently asked questions.
Career Perspectives
With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector.
As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.
Spotlight Module: "Managing Professional Sport Markets"
In the module "Managing Professional Sport Markets," you'll develop expertise in essential areas for the sports industry. You'll learn to execute business-to-consumer and business-to-business marketing, focusing on products like tickets and VIP packages. Additionally, you'll develop skills in customer relationship management, establishing connections with fans and sponsors.
You'll delve into capital market-related financing, understanding available channels and associated risks. Furthermore, you'll become familiar with investor regulations in sports, enabling you to assess these regulations effectively.
What happens after your studies?
After your studies, you will not only be an expert in Sport and Event business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various Sport and Event and organisations.
UE Foundation Diploma
The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Sport & Event Management. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech (B.Sc.) degree programmes.
You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project
Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma Business/Tech as well as our curricula and start your Bachelor’s studies at UE.
Note: In the application process, please select the option “Undergraduate + Foundation Diploma”.
Study BSc Sport & Event Management at UE in Berlin – Your Gateway to a Dynamic Career
The program offers a comprehensive curriculum that combines essential management and leadership skills with specialized knowledge in sports and events. Students benefit from hands-on learning experiences, collaborating with esteemed organizations and participating in real-world projects. Graduates are well-equipped to pursue careers in event management, sports marketing, and various roles within sports organizations.
Study BSc Sport & Event Management at UE in Dubai – Elevate Your Career in a Global Hub
The curriculum is designed to provide a solid foundation in business administration, coupled with specialized courses in sport and event management. Students have the opportunity to engage with leading industry professionals, participate in high-profile events, and gain insights into the latest trends and technologies shaping the sector. This immersive experience prepares graduates for successful careers in a variety of roles, including event coordination, sports marketing, and venue management.
Students interested in studying at the UE Campus in Dubai, will have the option to enroll into our Bachelor Pre-Course programmes.
Note: In the application process, please select the option “Undergraduate + Foundation Diploma”
– Jorge Aguilar, Student
98%
of graduates find a job within 12 months after graduation
70%+
find a permanent position after graduation
Source: Internal evaluation among graduates of 2023
Our Graduates chose UE due to:
- Study course offering
- Reputation of UE
- Career perspectives
- Location
You can also read more student reviews on our testimonials page.
Learn from our Experts
Here you will find further valuable information about our professors and their career.
Prof. Dr. Stefan Chatrath
Prof. Dr. Thomas Rieger
Prof. Dirk Schröer
Contact us today
FAQs
What is Sport and Event Management?
Sport event management is the planning and organisation required to execute sports-related events and activities. The sector is dynamic and exciting with major sporting events influencing culture and societies.
Is a bachelor’s degree in Sport & Event Management worth it?
A bachelor’s degree in sport and event management is a great option for those looking to gain essential management and leadership skills in sports and events management, business administration, economics and an introduction to basic law.
How do I become a sport and event manager?
As well as experience and building a professional network in the industry, a great way to become a sport and event manager is to pursue a BSc Sport & Event Management degree from a reputable university like the University of Europe for Applied Sciences.
What are the career prospects after completing a bachelor’s degree in Sport & Event Management?
With a degree in sport and event management, you will have the skills and knowledge required to manage sporting events of all sizes from conception to realisation. The BSc Sport & Event Management degree will open the door to roles such as Event Coordinator and Sports Events Manager.
What skills will I learn during a BSc in Sport & Event Management programme?
During the sport and event management degree at UE, you will develop problem-solving, communication and effective leadership skills as well as the ability to construct and organise events of all sizes.