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Sport and Event Management, BSc*

* Accreditation in preparation due to new bachelor reform.

Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions. Few industries inspire as many people as the sports and events sector. With the football World Cup and music festivals now celebrated as major events, and sports clubs developing into large corporations, sports and events businesses are not only becoming more exciting but also increasingly lucrative. A degree in Sport & Event Management from UE will enable you to play an active role in shaping this vibrant industry.

On this bachelor programme at the UE, you will develop management and leadership skills in sports and events management, business administration, economics, and basic law. Our distinguished lecturers are from both academic and professional backgrounds. You will even have the opportunity to actively shape your studies and career path. If this is of interest to you, please visit our European Experience Hub to apply for the programme. 

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Key Facts

Starting semesters
Starting semesters

· Winter semester: September

· Summer semester: March 

· 6 Semesters in total (full-time)

Language of instruction
Language of instruction

English (Berlin, Hamburg)

German (Hamburg and Iserlohn)



Bachelor of Science (BSc)*
*Accreditation in preparation due to new bachelor reform.

Tuition fee
Tuition fee

EU applicants: 8,940 € yearly Non-EU applicants: 11,340 € yearly

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Internship semester / semester abroad
Internship semester / semester abroad

5th Semester

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180 ECTS

*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.

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· Football Management

· eSport studies


Hamburg, Berlin (English)

Hamburg, Iserlohn (German)

Our student testimonials

Important information


At the University of Applied Sciences Europe, you will study in small seminar groups. This guarantees you individual support and personal contact with your professors. All our lecturers are distinguished experts in their fields and you will be able to benefit from their business networks even during your studies.

The wide range of interdisciplinary subjects offered allows you to shape and enhance your study programme. As a particularly practice-oriented university, we guarantee state-of-the-art facilities and cooperate with prestigious sports clubs, such as Union Berlin, Real Madrid, and ALBA BERLIN. The study programme also includes an internship and/or a semester abroad.

The University of Applied Sciences Europe is state-accredited, has received several awards, and is a world leader in international orientation. We are also ranked by U-Multirank as one of the top ten performers in the Business Studies category in universities in Germany in 2018.
Applicants to our programmes do not require specific minimum grades (NC-free).

Programme structure

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As a student on the Sport & Event Management programme, you will learn how to manage professional events: from conception and planning to implementation and evaluation. You will gain an understanding of event processes and formats in both recreational and professional sports. You will also acquire a comprehensive understanding of business administration in order to prepare you for the demands of the business world.

You will continuously expand your knowledge through practical projects. In addition, you have the opportunity to specialise in Football Management at an early stage. During your semester abroad, you will study at a prestigious partner university and have the chance to add an international perspective to your professional profile.

Since virtual concepts are becoming more important in many industries, the latest virtual possibilities in the study programme allow Virtual Reality projects to be designed and implemented for sport events and other events.

Your career options

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With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector. Thanks to your diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision-makers from businesses and professional sports organisations from an early stage.

Typical areas of work for Sport & Event Management graduates include:

  • Sports marketing and communications
  • Events marketing
  • Sponsorship and PR
  • Roles in marketing and events departments of companies
  • Roles in sporting goods companies, sports clubs, or associations
  • Management for commercial sports providers
  • Trade fairs and congresses
  • City marketing

Football Management

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The key innovative feature of this programme is the optional specialisation in Football Management. Developed in cooperation with prestigious European partner universities in Madrid, the programme enables you to focus on a specific sector at an early stage in your studies. This will give you a significant advantage when you embark on your career in the world of football.

The first two semesters focus on Football as Sport, Football as Business, and the Principles of Football Management. The following topics are addressed:

  • Taking Germany as an example, how is professional football organised?
  • What role does FIFA play in world football?

The 5th & 6th semesters are all about Football Marketing:

  • Which special features should be considered in football marketing?
  • How can I manage a brand like Borussia Dortmund?
  • What role do fans and fan culture play?
  • How do I deal with sponsors?

Optional modules

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The following optional modules are offered as part of the Sport & Event Management programme:

  • Marketing
  • Controlling
  • Customer Relationship Management
  • Finance
  • Public Relations
  • Entrepreneurship
  • Football Marketing
  • Digital Business
  • International Management
  • Corporate Management
  • Automotive Management

Our #uestories

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“You’re young. Do what you really enjoy! The University of Applied Sciences Europe will open many doors for you, you just have to be prepared to walk through them.”

Daniel is studying Sport & Event Management at Campus Hamburg and has experienced how studying can lead to the perfect job. 

Read more about our students' stories here.

Application process

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You can apply to study at the University of Applied Sciences Europe in Berlin, Hamburg or Iserlohn (NRW) up to a year in advance. Please use our online application form to apply and upload your documents.

You can find out more about the application process on our website.

Tuition fees and funding

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The tuition fees include all the costs of your study programme. Our Student Guidance team will be happy to provide you with information about funding your Sport & Event Management degree.

You can find further information about funding options for bachelor degree study programmes in Germany on the 'Tuition fees and funding' page.

Depending on your personal career goals, you can select your own specialisations and choose from a range of interdisciplinary subjects. You can also, for example, opt to specialise in Football Management. If you are more interested in a dual study programme, find out more about the Sport & Event Management programme at ALBA BERLIN COLLEGE here.

We place great importance on ensuring our students gain hands-on experience during their studies. This is why our course content always incorporates the latest developments in the sports and events industries. As part of your studies, you will design, plan, and organise your own events. You will benefit from individual support in small learning groups and an informal atmosphere. Our wide range of practice-oriented projects with leading event partners and sports clubs (such as ALBA Berlin and Real Madrid), international field trips, semester abroad, and internships provide you with the best preparation for the future job market. The invaluable soft skills you will acquire in workshops will further improve your career prospects and qualify you for a management role.

Learn with distinguished lecturers from both academic and business backgrounds. Optimise your career prospects with a choice of specialisations, VR projects, field trips, semester abroad, and internships. Focus on individual development in small groups and an informal atmosphere.

Collaboration Partners

Gain access to internships and real- life business projects in a range of leading companies.

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Fintech incubators


Innovation hubs


Digital start-ups

Code Factory

Gain access to internships and real- life business projects in a range of leading companies.

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Our dedicated career experts will help you develop your presentation and interview skills to boost your career.

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Multinational corporations

D-BASF The Chemical Company

German-based SMEs

Axel springer

Global market leaders


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