BSc Sport & Event Management

Manage athletes, plan events, create emotions

Become a sport & event manager

Learn how to lead athletes, orchestrate events and evoke emotions by pursuing the BSc Sport & Event Management degree at UE.

Few industries captivate as many people as the sports and events sector. With events like the FIFA World Cup and global music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only becoming more exhilarating, but also increasingly lucrative.

A degree in Sport and Event Management from UE equips you to shape this dynamic industry. Combining a bachelor’s degree in sport and a bachelor’s degree in event management, this programme will teach you essential management and leadership skills in sports and events management, business administration, economics and basic law. Learning from our esteemed lecturers, you’ll have the unique opportunity to tailor your studies and forge your career path.

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BSc Sport & Event Management Curriculum

The BSc Sport & Event Management curriculum provides students with an introduction to a wide range of sectors within the sports industry, from sport and event marketing to management basics.
Choosing to study sport & event management opens the doors to various careers within sports, and the extensive programme delivered over six semesters also offers the opportunity for students to specialise in Football Management or eSports Studies.

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Key Facts about BSc Sport & Event Management

Check out our Locations

Find out everything about our locations in Hamburg, Berlin, Iserlohn and Dubai!

Immerse yourself in a cities full of culture, diversity, and opportunities!

Not on site? Then discover your future study location easily with the Virtual Campus Tour.

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Admission Requirements

Here are some things you will need for your application:

Completed application form
High School Diploma & language certificate
CV & letter of motivation
Copy of your passport

Do you have any further questions? Then have a look at our admission requirements.

Admission Requirements

Semesters & Credits

All about your Bachelor’s Degree at a glance:
ECTS: 180
Language: English (Berlin, Dubai) / German (Iserlohn, Hamburg)
Winter semester: September
Summer semester: March
Study and examination regulations

FAQs Accreditation

Fees

From € 6.662 per year*
Dubai: AED 60,882 Yearly

*Speak to one of our student advisors about available savings and financial support.

Got questions about financing? Check out our fees!

Fees & Financing

Here is why you should study at UE?

90% employed after graduation
Fully accredited and recognized degree
Funding & financial support (scholarships & more)
140+ nationalities across our campus
Free of charge visa support
Modern facilities
Accommodation support

M.Sc. revention & Therapy Management Programme

Spotlight Module: "Managing Professional Sport Markets"

In the module "Managing Professional Sport Markets," you'll develop expertise in essential areas for the sports industry. You'll learn to execute business-to-consumer and business-to-business marketing, focusing on products like tickets and VIP packages. Additionally, you'll develop skills in customer relationship management, establishing connections with fans and sponsors.

You'll delve into capital market-related financing, understanding available channels and associated risks. Furthermore, you'll become familiar with investor regulations in sports, enabling you to assess these regulations effectively.

What happens after your studies?

With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector. Thanks to the diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision-makers from businesses and professional sports organisations from an early stage.

After your studies, you will not only be an expert in Sport and Event business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various Sport and Event and organisations.

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Sport & Event Management. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech (B.Sc.) degree programmes.

You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project

Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma Business/Tech as well as our curricula and start your Bachelor’s studies at UE.

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”.

Study BSc Sport & Event Management at UE in Berlin – Your Gateway to a Dynamic Career

Embark on an exciting journey with the BSc in Sport & Event Management at the University of Europe for Applied Sciences (UE) in Berlin. Berlin is renowned for its vibrant cultural scene and thriving sports industry, making it an ideal location to delve into sport and event management. The city hosts numerous international sports events and festivals annually, providing students with ample opportunities to gain practical experience and network with industry professionals.
The program offers a comprehensive curriculum that combines essential management and leadership skills with specialized knowledge in sports and events. Students benefit from hands-on learning experiences, collaborating with esteemed organizations and participating in real-world projects. Graduates are well-equipped to pursue careers in event management, sports marketing, and various roles within sports organizations.

Study BSc Sport & Event Management at UE in Dubai – Elevate Your Career in a Global Hub

Join the BSc in Sport & Event Management program at the University of Europe for Applied Sciences (UE) in Dubai, a city known for its rapid growth and dynamic event landscape. Dubai's strategic location and world-class infrastructure make it a premier destination for international sports events and exhibitions, offering students unparalleled exposure to the global sports and events industry.

The curriculum is designed to provide a solid foundation in business administration, coupled with specialized courses in sport and event management. Students have the opportunity to engage with leading industry professionals, participate in high-profile events, and gain insights into the latest trends and technologies shaping the sector. This immersive experience prepares graduates for successful careers in a variety of roles, including event coordination, sports marketing, and venue management.
Students interested in studying at the UE Campus in Dubai, will have the option to enroll into our Bachelor Pre-Course programmes.
Note: In the application process, please select the option “Undergraduate + Foundation Diploma”

Frequently Asked Questions

Everything you need to know about studying BSc Sport & Event Management at UE Germany. From career prospects to programme length, we’ve answered the questions that matter most to prospective students.

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Sport event management is the planning and organisation required to execute sports-related events and activities. The sector is dynamic and exciting with major sporting events influencing culture and societies.

A bachelor’s degree in sport and event management is a great option for those looking to gain essential management and leadership skills in sports and events management, business administration, economics and an introduction to basic law.

As well as experience and building a professional network in the industry, a great way to become a sport and event manager is to pursue a BSc Sport & Event Management degree from a reputable university like the University of Europe for Applied Sciences.

With a degree in sport and event management, you will have the skills and knowledge required to manage sporting events of all sizes from conception to realisation. The BSc Sport & Event Management degree will open the door to roles such as Event Coordinator and Sports Events Manager.

During the sport and event management degree at UE, you will develop problem-solving, communication and effective leadership skills as well as the ability to construct and organise events of all sizes.

“Studying Sport & Event Management at UE has been an amazing experience. Not many universities offer a space where you can truly develop your craft, but here, you get the opportunity to explore your passion while learning from great professors.”
– Jorge Aguilar, Student

98%

of graduates find a job within 12 months after graduation

70%+

find a permanent position after graduation

Source: Internal evaluation among graduates of 2023

Our Graduates chose UE due to:

Study course offering
Reputation of UE
Career perspectives
Location

You can also read more student reviews on our testimonials page.

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Accommodation in Berlin & Iserlohn

UE students can benefit from modern accommodation options through our partnership with Edge Student Hub, available in Zossen and Iserlohn. The Edge Student Hub in Zossen is located just 45 minutes from Berlin’s Potsdamer Platz and offers a balance of peaceful surroundings with excellent access to the capital. Accommodation options include shared rooms from €599 per month, as well as single and shared apartments, supported by comprehensive facilities such as communal kitchens, study areas, and secure shared spaces. In Iserlohn, Edge Student Hub is located directly on the UE Germany campus, allowing students to walk to lectures in just a few minutes. Shared rooms are available from €379 per month, with all rooms fully furnished and equipped with an individual desk, kitchenette, and ensuite bathroom. Both locations offer modern accommodation, vibrant student communities, and secure living environments, making Edge Student Hub an ideal choice for UE students.

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