Study Digital Product Management Programme

Digital Product Management

Plan, implement and lead the development of innovative digital products to become a key player in technology-driven organization

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Digital Product Management, BA

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.

Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students are also taught media, art and cultural theory in the first semesters in order to participate in current and future discourses that precede the creation of relevant digital content.

Start | Language of instruction

  • Winter semester
  • Summer semester
  • English


  • Innovation Hub (Berlin-Potsdam)

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly

Credits | Duration | Degree

  • 180 ECTS
  • 6 semesters

Internship | Semester abroad

5th semester

More info here.

This programme consists of six semesters. Find out what will you study by downloading the curriculum.

Graduates of our Bachelor programme in Digital Product Management have a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify business opportunities, formulate structured requirements for digital products and coordinate agile development teams and organisations.

During their studies, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills as well as intercultural competence, thus contributing to their personal development.

Why you should study Digital Product Management!

Hear from Prof. Johannes Kiessler, Head of BA Digital Product Management programme at the University of Europe for Applied Sciences.

Cooperation Partners

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • DHL Logo
  • HKW Logo
  • UE Germany Cooperation Partner - Merck
  • Vispa logo

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Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Johannes Kiessler

Prof. Johannes Kiessler

Johannes Kiessler is a professor for M.A. Innovation Design Management at the University of Europe for Applied Sciences. Visit us to know more!
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