BA Digital Product Management

Plan, implement and lead the development of innovative digital products to become a key player in technology-driven organization

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Product Management, Innovation and Marketing

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.

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Digital Product Management

Develop concepts and strategies for digital products, i.e. web pages, web-services or mobile apps.

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Key facts BA Digital Product Management

Check out our Location

Take a look at our modern Innovation Hub (Berlin-Potsdam).
Join us and experience the best of both worlds: The hustle and bustle of the capital Berlin and the relaxation of Potsdam.

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Admission Requirements

Here are some things you will require for your application at the UE:

  • Completed admission form
  • Transcript & language proficiency
  • CV & Copy of passport
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Semesters & Credits

  • 6 semesters
  • 180 ECTS (Credits)
  • Teaching language: English
  • The programme starts in both the winter and summer terms.

In your 5th semester, you can do internships or study abroad.


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly

Got questions about financing? Check out our fees!

Digital Product Management at a glance

Graduates of our Bachelor programme in Digital Product Management have a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify business opportunities, formulate structured requirements for digital products and coordinate agile development teams and organisations.

During their studies, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills as well as intercultural competence, thus contributing to their personal development.

Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students are also taught media, art and cultural theory in the first semesters to participate in current and future discourses that precede the creation of relevant digital content.

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Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • DHL Logo
  • HKW Logo
  • UE Germany Cooperation Partner - Merck
  • Vispa logo

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Learn from our Experts

Read more about our professors and their career.

Prof. Johannes Kiessler

Prof. Johannes Kiessler

Johannes Kiessler is a professor for M.A. Innovation Design Management at the University of Europe for Applied Sciences. Visit us to know more!
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