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How can an MBA fuel your career progression in the new normal?

The pandemic brought technological changes and sped up digital transformation around the world. Online education, remote working and the use of contactless services became the norm. The impact was evident in the business world where the market became volatile, making job stability an important issue. 

As a student, your main goal during such times is to invest in a good degree that equips you with the necessary business expertise. A Master of Business Administration (MBA) is a degree that is valued globally and holds all the necessary knowledge to excel in the business industry. Every aspiring professional or entrepreneur can gain valuable skills and insights from an MBA degree, leading to high-paying jobs or setting up a business enterprise. 

MBA programmes help you meet all the increasing demands of today’s business sector. Here are some reasons why you must consider an MBA to progress professionally. 

Adapting to business changes 

Business management programmes are closely linked with real-world issues such as the use of digital technology, market trends or even global events like the pandemic. The MBA carries conceptual and contextual knowledge that is both highly applicable to deal with any business issue. 

This empowers aspiring professionals to gain key skills and learn their application in the business context. With changes in the business landscape, the use of management skills must also evolve. For example, many brands in 2020 refrained from using out-and-out marketing techniques to promote their products and instead opted for social distancing and safety messages. Coca-Cola, Audi and Volkswagen were among those brands. 

An MBA degree teaches you conceptual knowledge and equips you with practical training enabling you to use your skill-set effectively in every scenario. 

Become technology efficient 

We were witnessing technological changes long before the pandemic, but now tech advancements are reaching new heights. The use of A.I. and machine learning has gained immense popularity and many businesses have opted for the digital route. 

During such times, only those who are flexible to changes can survive the unpredictable market. E-commerce companies like Amazon and Shopify did tremendously well in 2020, each witnessing a sharp growth of 21% and 48% Gross Merchandise Value (GMV). Noticing the growth of e-commerce, many small businesses turned to online stores and were able to survive the tough times.  

Leadership and management skills developed during an MBA prepare you to make effective decisions during such scenarios. During class sessions, you are introduced to various new technologies and their usage. It also makes you flexible to changes and the use of new tech tools.  

Become a thought leader 

It requires excellent leadership to make effective decisions at the right time. MBA programmes make you aware of your own strengths and weaknesses, allowing you to utilise your strengths and work on your weaknesses. 

This way you can harness your potential and develop essential skills required in the business landscape such as effective communication, troubleshooting problems and analytical thinking. Practical understanding of concepts taught during an MBA gives you an edge and boosts your self-confidence to generate out-of-the-box ideas. 

Effective thought leadership was demonstrated during the pandemic where many businesses seamlessly switched to remote working and adopted new technology to communicate and work together as a team. 

These skills become integral in the new normal as we are all adjusting to a very different landscape where various traditional thoughts and concepts do not apply. An MBA curriculum focuses on all the latest developments that impacts business and explores current trends and technology. 

So, an MBA doesn’t only make you an efficient employee or a business leader, but it also gives you access to various new opportunities. An MBA will make you better prepared to handle all uncertain scenarios, making you an asset to any business. 

Are you keen to make a stable career in the business world? Check out Master of Business Administration (MBA) – Full-Time offered by the University of Europe for Applied Sciences (UE). This programme is taught by expert faculty using the latest learning systems. 

The MBA programme is taught in English in all three campuses- Berlin, Hamburg and Iserlohn. However, if you opt for the Berlin campus, you will save 40% on the tuition fee. 

UE prioritises academic excellence and has been ranked among the top-performing business schools by U-Multirank in a 2018 survey. Also, around 93% of graduates from UE have landed good job roles within 12 months of graduation. Kick-start your professional journey with this acclaimed university.  

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