Visual & Experience Design, MA

Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.

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Key Facts

Starting semesters

· Winter semester: September

· Summer semester: March

Tuition fees | EU applicants

Standard Track (120 ECTS) and Fast Tracks (90 & 60 ECTS) study options.

from € 748 monthly

Save an additional 10% each month with our IT contribution discount. (T&C's apply)

Please find out more about our fees, discounts and how you can fund your studies.

Tuition fees | Non-EU applicants

Standard Track (120 ECTS) and Fast Tracks (90 and 60 ECTS) study options available.

from € 13,188 yearly

Benefit from our current Early Bird Discount and save up to 17% on the full tuition fee.

Please find out more about our fees, discounts and how you can fund your studies.

Degree

Master of Arts

Language of instruction

English

Credits

Standard: 120 ECTS

Fast-Track: 60 or 90 ECTS

Duration

2, 3 or 4 semesters

Highlights

· Individual development

· Small learning groups

· Creative freedom

· exclusive cooperation with RCA

Campus

UE Innovation Hub

Curricula

UE Curriculum MA VED 2SEM UE Curriculum MA VED 3SEM UE Curriculum MA VED 4SEM

Visual & Experience Design at a glance

In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.

This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designers in the sphere of algorithmic processes that mediates our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.

What to expect from the Master in Visual & Experience Design

Visual & Experience Design is a master programme welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding- or software engineering-related subjects.

At UE you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artefacts, the building of interactive prototypes, brand identity design, innovation design management and design research.

Career options with a degree in Visual & Experience Design

The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centred design scenario is at the core of the Visual & Experience Design programme at UE.

Typical areas of work could be (e.g.): Visual and Experience Designer, Brand Designer, Service Designer, Experience Designer, Product Design Developer, Design Strategist, Creative Director and Entrepreneur.

What makes it outstanding to study at UE?

Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. We’ll oversee your individual development process and help you define your talents and strengths, while helping you develop your own visual signature. You will be taught by renowned lecturers from the creative industry and study at a campus that is centrally located, equipped with the latest technology.

At the UE you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. The programmes taught at our university also include practical projects with top partners from the creative industry, field trips and workshops, which will prepare you perfectly for your dream job.

Kleine Lerngruppen an der University of Europe for Applied Sciences

Studiere an der University of Europe for Applied Sciences

Die University of Europe for Applied Sciences ist systemakkreditiert

Learning from the best

In the M.A. Visual & Experience Design you always learn in small groups with a seminar character. Our lecturers are internationally successful and well-known experts in their field and not only impart important knowledge, but also support you individually during your studies.

Your individual path

Whether excursions, specialisation modules or collaboration projects with partners - our interdisciplinary and practically oriented study subjects allow you to tailor your studies entirely to your personal interests, preferences and strengths.

Study internationally

The state-recognised Visual & Experience Design degree programme at the University of Europe for Applied Sciences is available in English - our university has several international campuses and welcomes students from over 100 nations.

Modern teaching

Practical experience is essential - that's why we offer the optimal framework conditions for all degree programmes. Take advantage of the MacPools, various studios and VR equipment for your projects and prepare yourself optimally for your future professional life.

Benefit from the UE Master's Reform

More flexible, more interdisciplinary, and more practice-oriented - the new Master's programmes make the University of Europe for Applied Sciences (UE) even more attractive! Students of selected MA programmes at UE have the choice of a Master's degree in 60, 90, or 120 ECTS which gives them full flexibility. Students can apply for one of the three options depending on the education they've already achieved and how many ECTS they've already accumulated in their previous Bachelor's (or Master's) courses. Practical experience will also be taken under consideration.

Learn more about the UE Master's Reform.

Visual & Experience Design MA

Hear a short overview of the MA by our very own Professor Dr. Peter Crnokrak, Programme Coordinator at the University of Europe for Applied Sciences. And impressions of the collaboration with the RCA, London.

Visual & Experience Design MA

Apply for a Visual & Experience Design degree

Apply now for your Visual & Experience Design studies! The application deadlines end shortly before the start of each semester, so you can also start at UE at short notice. However, you can apply up to one year in advance - simply fill out our application form online.

In addition, we require a portfolio for the Master's degree programme, consisting of a selection of your projects. How exactly you present yourself and which work samples you would like to include is your own decision. If you still need help with your portfolio, our regular portfolio workshops are a useful option.

Portfolio

Please prepare up to 10 examples of your best creative work – commercial and/or non-commercial. The Visual & Experience Design programme accepts applicants from a wide variety of fields including graphic/communication design, advertising, digital product design, architecture, fine arts, exhibition design, visual and sound design, etc. Please also include a comprehensive CV detailing education, employment and professional practice.

Important: In the application phase, you must have already decided in which of our degree programmes you would like to study. However, please note that you may change programmes at a later time if desired.

Tuition fees and funding

As a private university, the University of Europe for Applied Sciences offers above-average services for its students - from state-of-the-art technical equipment and internationally renowned teaching staff to a comprehensive range of practical projects. Only in this way can we optimally prepare you for your next career steps.

However, this also means that our tuition fees differ from those of public universities. In addition to our scholarships, we offer students other options for financing their Design studies. You can find more important information on our website about tuition fees and financing, and our student advisory service will be happy to answer any questions you may have.

Prof. Dr. Peter Crnokrak is teaching students at the UE Innovation Hub

Learn from the best and get inspired

Design often shows something simplistic, inspired by usability, modernness, people. Therefore, we often have the urge that we need or want something such as certain furniture, perhaps the color of the year, clothes. Prof. Dr. Peter Crnokrak's award-winning project 'Everyone Ever in the World' from 2010 is a visual representation of the number of people to have lived versus been killed in wars, massacres and genocide during the recorded history of humankind.

"Most of my current work focuses on data archeology – transforming patterns in history into an analytical science to predict the future."

Peter is teaching our Visual & Experience Design MA programme at the UE Innovation Hub. Read more about his driving passion for data visualisation and his projects.