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Visual & Experience Design, MA

Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.

 

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Key Facts

Starting semesters
Starting semesters

· Winter semester: September

· Summer semester: March

Tuition fees | EU applicants
Tuition fees | EU applicants

Standard Track (120 ECTS) and Fast Tracks (90 & 60 ECTS) study options. 

 

from € 748 monthly 

 

Save an additional 10% each month with our IT contribution discount. (T&C's apply)

 

Please find out more about our fees, discounts and how you can fund your studies. 

Tuition fees | Non-EU applicants
Tuition fees | Non-EU applicants

Standard Track (120 ECTS) and Fast Tracks (90 and 60 ECTS) study options available.

 

from € 13,188 yearly

 

Benefit from our current Early Bird Discount and save up to 17% on the full tuition fee.

 

Please find out more about our fees, discounts and how you can fund your studies.

Degree
Degree

Master of Arts

Language of instruction
Language of instruction

English

Credits
Credits

Standard: 120 ECTS

Fast-Track: 60 or 90 ECTS

Duration
Duration

2, 3 or 4 semesters

Highlights
Highlights

· Individual development

· Small learning groups

· Creative freedom

· exclusive cooperation with RCA

Campus
Campus

UE Innovation Hub

Join exclusive cooperations: Royal College of Art & UE

In the winter semester 2021, all new students that have enrolled in our Visual and Experience Master's degree were able to integrate their main degree programme with the Designing Services & Products with Artificial Intelligence course organized by the prestige Royal College of Art (RCA) in London -  at no additional costs. This course was taught by esteemed RCA professors, and our students got taught the most important design principles to develop AI products and services. Our students were working on their own individual projects to get an understanding of how to work with AI. After finishing the course, all students participating in the course received a certificate to add to their CV and portfolios.

More Information on RCA module at UE

Benefits

What makes it outstanding to study at UE?

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The University of Europe for Applied Sciences (UE) is state accredited and has received multiple awards. 

At the UE you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. The programmes taught at our university also include practical projects with top partners from the creative industry, field trips and workshops, which will prepare you perfectly for your dream job.

Studying at UE in Germany

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We put emphasis on internationality. That is why we were ranked among the top 25 performers in student mobility and international orientation worldwide (U-Multirank 2016). Our numerous international students come from all over the world to pursue a highly valued (state and ZEvA recognised) German degree that is entirely taught in English.

Germany, known as the country of innovators, is the perfect place to get your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's creative capital, magnet for artists, and "place to be" for designers.

“Play by the rules, but be ferocious.”

– Phil Knight.

The programme - courses and projects

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Visual & Experience Design is a master programme welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding-­ or software engineering-related subjects.

At UE you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artefacts, the building of interactive prototypes, brand identity design, innovation design management and design research.

Career options with a degree in Visual & Experience Design

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The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centred design scenario is at the core of the Visual & Experience Design programme at UE.

Typical areas of work could be (e.g.): Visual and Experience Designer, Brand Designer, Service Designer, Experience Designer, Product Design Developer, Design Strategist, Creative Director and Entrepreneur.

"The programme focuses on the human in technology."

Tuition fees and funding

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As a private university, our fees are worth it: UE will help you set them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved. 

We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Admissions Office can provide you with detailed information. Find out useful information on bachelor funding.

How to apply

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1. Please complete our online application form in its entirety.
2. Upload the relevant certified documents.
3. Interview stage: it can take place at our campus, or via telephone or video conference (e.g., Skype).

4. Your portfolio: 

  • Up to 10 examples of your best creative work – commercial and/or non-commercial. The Visual & Experience Design program accepts applicants from a wide variety of fields including graphic/communication design, advertising, digital product design, architecture, fine arts, exhibition design, visual and sound design, etc. Please also include a comprehensive CV detailing education, employment and professional practice.

Important: In the application phase, you must have already decided in which of our degree programmes you would like to study. However, please note that you may change programmes at a later time if desired.

Students who are currently completing their bachelor’s degree can also apply. Please refer to our admission requirements for more information.

In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.

This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designer in the sphere of algorithmic process that mediate our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.

Visual & Experience Design MA

Hear a short overview of the MA by our very own Professor Dr. Peter Crnokrak, Programme Coordinator at the University of Europe for Applied Sciences. And impressions of the collaboration with the RCA, London.

Visual & Experience Design MA

Hear a short overview of the MA by our very own Professor Dr. Peter Crnokrak, Programme Coordinator at the University of Europe for Applied Sciences. And impressions of the collaboration with the RCA, London.

Collaboration Partners

Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

Art und Deign Kooperationspartner Canon for den UE Campus Hamburg
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Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

News

Get to know our professor Dr. Peter Crnokrak

We interviewed our professor Dr. Peter Crnokrak for getting insights into his projects, ideas and intention.

How do you develop innovation based on design and strategy concepts?

Read more about "How can design be used as a method and as a strategy to create innovation and better customer experiences?"

Digital exhibition of our Art & Design graduates 'Turn the Tide'.

Save the date Berlin & Innovation Hub 28/01/2022 Hamburg 04/02/2022

Exclusive Cooperation with Royal College of Art London in UE study programmes

UE students will learn to create and develop innovative projects by working in collaborative teams and receive a certificate from the RCA.

Benefit from the UE Master's Reform

More flexible, more interdisciplinary, and more practice-oriented - the new Master's programmes make the University of Europe for Applied Sciences (UE) even more attractive! Students of selected MA programmes at UE have the choice of a Master's degree in 60, 90, or 120 ECTS which gives them full flexibility. Students can apply for one of the three options depending on the education they've already achieved and how many ECTS they've already accumulated in their previous Bachelor's (or Master's) courses. Practical experience will also be taken under consideration. 

 

Learn more about the UE Master's Reform.

UE Students from our MA progamme Innovation Design Management

Students from our MA progamme Innovation Design Management

 Prof. Dr. Peter Crnokrak is teaching students at the UE Innovation Hub
 Prof. Dr. Peter Crnokrak is teaching students at the UE Innovation Hub

Learn from the best and get inspired

Design often shows something simplistic, inspired by usability, modernness, people. Therefore, we often have the urge that we need or want something such as certain furniture, perhaps the color of the year, clothes. Prof. Dr. Peter Crnokrak's award-winning project 'Everyone Ever in the World' from 2010 is a visual representation of the number of people to have lived versus been killed in wars, massacres and genocide during the recorded history of humankind.

 

"Most of my current work focuses on data archeology – transforming patterns in history into an analytical science to predict the future."

Peter is teaching our Visual & Experience Design MA programme at the UE Innovation Hub. Read more about his driving passion for data visualisation and his projects.

Our student testimonials

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