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MA Visual & Experience Design

Thinking made visual.

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Design digital products

The design profession is in constant flux. Design must not only be equally contemporary and traditional but also encompass the world of new digital media. More and more companies are relying on visual and experience design in the development and marketing of their products, brands and services, actively involving their customers in the digital transformation. The product becomes visually and tangibly present. Various senses are engaged, but the most important remains the visual allure, crucial in communication. Therefore, the master’s in visual and experience design combines technological know-how with creative design, making it essential for launching your career in the field.
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graphical user interface, application

Curriculum | Visual & Experience Design

Conceptualise, design and implement advanced interactive interfaces and digital products.
Choose to study visual design over two, three or four semesters at the University of Europe for Applied Sciences. The visual and experience design curriculum gives students the flexibility to study around prior personal and professional commitments by providing three options. Explore modules such as Culture in Technology and Graphic Practice & Narratives when you choose to study visual design at UE.

Video by Lou-Anne Lalé

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Key facts MA Visual & Experience Design

Check out our Location

Take a look at our Innovation Hub (Berlin-Potsdam) or Dubai.
Join us and experience the best of both worlds.

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Virtual Tour

Admission Requirements

Here are some things you will require for your application at the UE:

  • Completed admission form
  • Transcript & language proficiency
  • CV & Copy of passport
  • Motivational letter
  • A portfolio is required
Admission Requirements

Technological Advancements

The integration of technology into various sectors is accelerating, leading to the creation of new roles that blend creative and technical skills. For instance, the demand for professionals adept in user experience (UX) and user interface (UI) design is on the rise, as companies seek to enhance digital interactions. UE’s Master’s programme in Visual & Experience Design equips students with the necessary skills to conceptualise and implement advanced interactive interfaces and digital products, aligning well with this industry demand.

Source: World Economic Forum, The Future of Jobs Report 2025

Semesters & Credits

  • 2, 3 or 4 semesters
  • 60, 90 or 120 ECTS (Credits)
  • Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education. Dubai options – 90 & 120 ECTS
  • Teaching language: English
  • Classes are typically scheduled between Wednesdays & Saturdays

Examination and Study Regulations

The programme starts in both the winter and summer terms.

FAQs

Get an insight into the Master Visual & Experience Design from Prof. Dr Peter Crnokrak, our programme director at the UE Innovation Hub.

Fees

  • EU applicants standard: From € 854monthly
  • Non-EU applicants standard: From € 12,000 yearly
  • Dubai applicants:
    AED 77,060 (1.5 Years)
    AED 100,800 (2 Years)

Got questions about financing? Check out our fees!

Fees & Financing

Study Visual & Experience Design and build a career.

In our Master’s programme in Visual & Experience Design, students gain an understanding of innovations in the realm of digital, computer-assisted, and physical interactions that permeate our daily lives. All topics are taught in consecutive clusters, enabling students to grasp theories, apply them to real contexts, and devise entirely new scenarios. This course focuses on fostering critical awareness of the balance between creative, commercial, and business considerations to develop visual narratives using a variety of tools and graphic elements.

The international design industry is in search of talents adept at delivering functional and appealing user interfaces (UI) as well as crafting sustainable user experiences (UX). The fusion of skills in advanced visual design along with methods applied in a user-centered design scenario forms the core of the programme at UE.

Potential areas of employment may include: Visual & Experience Designer, Brand Designer, Service Designer, Experience Designer, Product Design Developer, Design Strategist, Creative Director, and Entrepreneur.

What to expect from the Master in Visual & Experience Design

Visual & Experience Design is a master programme welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding-­ or software engineering-related subjects.
 
Students will gain deep knowledge of the social repercussions of data technologies, including analytics and AI. They will also learn to design across a spectrum of digital prototyping platforms such as Sketch, Figma, InVision, etc. Additionally, they will advance in UI/UX design coupled with object-oriented interactive prototyping. Moreover, students will develop advanced data visualization design skills and more.

At UE you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artefacts, the building of interactive prototypes, brand identity design, innovation design management and design research.

a statue outside of a building

Study in the Innovation Hub in Potsdam near Berlin or in a sunny Dubai

The Visual & Experience Design MA programme is available at both the Innovation Hub in Potsdam and in Dubai. In Potsdam, you benefit from a calm and inspiring environment, perfect for focused work on projects, while also being close to Berlin’s design and tech scene. In Dubai, you immerse yourself in a fast-growing global hub of innovation and design. Dubai offers a diverse, multicultural backdrop for exploring design and user experiences on a global scale. Both locations provide state-of-the-art facilities and hands-on learning, allowing you to gain practical experience.
Daliha Mahmoud
“The UE is unique in a very tangible way, our projects are applied and we’re not only looking at the theoretical aspects of Education”

– Prof. Dahlia Mahmoud

Industry Collaborations: Building Bridges to Success

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

  • Canon Logo
  • TOA
  • HKW Logo
  • Wall Decaux
  • DHL Logo

Inspiring Creativity: Student Projects Showcase

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See all students projects

Learn from our Experts

Here you will find further valuable information about our professors and their career.

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Dahlia Mahmoud

Prof. Dahlia Mahmoud

Meet Prof. Dahlia Mahmoud, Professor of Visual and Experience Design at the University of Europe for Applied Sciences in Dubai.
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Contact us today

FAQs

A master’s in visual and experience design is a postgraduate degree that combines user experience and graphic design to provide students with the skills and knowledge to create effective visual content across multimedia platforms. The course welcomes applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding or software engineering-related subjects.

Students who choose to study visual design can pursue a wide range of career opportunities due to their in-demand skills. Job roles that students can access after the master’s in visual design include UX and UI Designer, Design Researcher and Graphic Designer as well as many more.

If you are looking to access job roles in the design industry, studying a master’s in visual and experience design will provide you with the skills and experience to further your career and stand out from the crowded job market.

When you choose to study a master’s degree in visual design at the University of Europe for Applied Sciences, you get the chance to study either at the university’s Innovation Hub in Potsdam, near Berlin or take your studies abroad at our Dubai campus. Both options are very attractive and offer you the chance to take your career to the next level.

While engaging in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, brand identity design, innovation design management, design research and more you will gain a wide range of transferrable skills across the design industry including research and analytical skills, software proficiency and visual communication.