MA Visual & Experience Design

Thinking made visual.

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Design digital products

The design profession is in constant flux: design must not only be equally contemporary and traditional, but also encompass the world of new digital media. More and more companies are relying on visual & experience design in the development and marketing of their products, brands, and services, actively involving their customers in the digital transformation. The product becomes visually and tangibly present. Various senses are engaged, but the most important remains the visual allure, crucial in communication. Therefore, the Master's in Visual & Experience Design combines technological know-how with creative design, making it essential for launching your career in the field.
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Check out our Location

Take a look at our Innovation Hub (Berlin-Potsdam) or Dubai.
Join us and experience the best of both worlds.

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Admission Requirements

Here are some things you will require for your application at the UE:

  • Completed admission form
  • Transcript & language proficiency
  • CV & Copy of passport
  • Motivational letter
  • Portfolio required
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Semesters & Credits

  • 2, 3 or 4 semesters
  • 60, 90 or 120 ECTS (Credits)
  • Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education.
  • Teaching language: English

The programme starts in both the winter and summer terms.


  • EU applicants standard: € 820 monthly
  • Non-EU applicants standard: € 10,938 yearly

Got questions about financing? Check out our fees!

“Most of my current work focuses on data archeology – transforming patterns in history into an analytical science to predict the future.”

Peter Crnokrak

In our Master’s programme in Visual & Experience Design, students gain an understanding of innovations in the realm of digital, computer-assisted, and physical interactions that permeate our daily lives. All topics are taught in consecutive clusters, enabling students to grasp theories, apply them to real contexts, and devise entirely new scenarios. This course focuses on fostering critical awareness of the balance between creative, commercial, and business considerations to develop visual narratives using a variety of tools and graphic elements.

The international design industry is in search of talents adept at delivering functional and appealing user interfaces (UI) as well as crafting sustainable user experiences (UX). The fusion of skills in advanced visual design along with methods applied in a user-centered design scenario forms the core of the programme at UE.

Potential areas of employment may include: Visual & Experience Designer, Brand Designer, Service Designer, Experience Designer, Product Design Developer, Design Strategist, Creative Director, and Entrepreneur.

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • Canon Logo
  • TOA
  • HKW Logo
  • Wall Decaux
  • DHL Logo

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Learn from our Experts

Here you will find further valuable information about our professors and their career.

Dahlia Mahmoud

Prof. Dahlia Mahmoud

Meet Prof. Dahlia Mahmoud, Professor of Visual and Experience Design at the University of Europe for Applied Sciences in Dubai.
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