Visual & Experience Design
Thinking made visual.
©Bezawit Moges, JUUL Identity Re-design
Visual & Experience Design, MA
Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.
Key facts about Visual & Experience Design
Start | Language of instruction
- Winter semester
- Summer semester
- Innovation Hub (Berlin-Potsdam)
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- EU applicants standard: € 820 monthly
- Non-EU applicants standard: € 10,938 yearly
- Dubai applicants:
AED 73,500 (1.5 Years)
AED 91,875 (2 Years)
Credits | Duration | Degree
- 60, 90 or 120 ECTS
- 2, 3 or 4 semesters
- Master of Arts (MA)
Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education.
Visual & Experience Design at a glance
In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems.
This course will focus on the critical awareness of the balance between creative, commercial and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasis the changing role of designers in the sphere of algorithmic processes that mediates our interactions in digital spaces, where adaptive thinking and human-centred content creation are the true currencies of contemporary designers.
Visual & Experience Design MA
Visual & Experience Design MA at UE Dubai
Learn from the best and get inspired
"Most of my current work focuses on data archeology – transforming patterns in history into an analytical science to predict the future."
Peter is teaching our Visual & Experience Design MA programme at the UE Innovation Hub. Read more about his driving passion for data visualisation and his projects.
Gain access to internships and real-life projects in a range of leading companies and cultural institutions.
Here you will find further valuable information about our professors and their career.