Business Psychology

At the University of Europe for Applied Sciences, you study NC-free and in small seminar groups. This guarantees individual support and ensures personal contact with the professors. All of our teachers bring their expertise from psychological practice, from whose network in the industry you can benefit.

The large selection of subjects allows you to determine and expand your study focus. As a particularly practice-oriented university, we guarantee modern equipment such as Smart Boards or MacPools. An internship and/or a semester abroad are integrated into your studies.

The University of Europe for Applied Sciences is state-accredited, has received several awards and is one of the TOP 10 universities in Germany in the field of business administration in the quality of teaching (U-Multirank 2018).

In our Business Psychology programme, we focus on the essential areas of personnel, organisational and industrial psychology and expand your knowledge of business administration and labour law. You will acquire competencies for various areas such as human resources, organisational consulting and development, coaching & training, market research and advertising research.

 

The linking of theory and practice is particularly important to us: a compulsory integrated practical semester is on the programme for you in the 4th semester and is closely supervised by our professors.

 

With freely selectable specialisations and focus profiles, we enable you to shape your studies even more individually. For example, with an additional certificate.

The tuition fees include all costs for the psychology degree programme. Our student advisors will be happy to consult with you about various financing options for your studies.

Since we are a state-recognised university, you can also apply for BAföG, for example.

For a general overview of this topic, we recommend our financing page.

With a Bachelor's degree in Business Psychology and Human Resource Management, you will become essential for growth-oriented companies. You will be able to skilfully combine your psychological understanding with business factors to advise in a wide range of fields.

 

Business psychology professions can be found in the fields of human resources, marketing and advertising, management consultancy and occupational psychology:

 

• Personnel developer
• Personnel recruiter
• Market researcher
• Organisational consultant
• Health manager
• Off to business or would you prefer pure psychology? 

Apply now for the Business Psychology programme without NC at the University of Europe for Applied Sciences in Hamburg or Iserlohn (NRW) - even if you do not want to start studying for another year.

Please note: Non-native speakers need a German language diploma with at least level 2 (C1).

Please submit the required documents online. Find out everything about the application procedure at our university here.

"I am convinced that I have made the right decisions and that with the help of the University of Europe for Applied Sciences I will find my way into the professional world.

The question of the right degree programme also occupied Franka for a long time. In the end, the Hamburg native decided on Business Psychology (B.Sc.). The 20-year-old revealed to us first-hand why she is completely satisfied with it.

"The question of what and where I wanted to study occupied me for a long time. With Business Psychology (B.Sc.), my choice fell on a relatively young degree programme that is made up of elements of business administration and psychology. Because of this diversity, there are numerous possible directions in which my studies can lead me.

At the University of Europe for Applied Sciences, I have the feeling that I made the right choice. We have a very relaxed and friendly atmosphere on campus. This makes learning and everyday study much easier. In addition, wishes and suggestions are always listened to, as the students' commitment is welcomed and supported.

The University of Europe for Applied Sciences was the first private university in Germany to offer a programme in Business Psychology. You can benefit from this many years of experience: In the Bachelor's programme in Business Psychology, you will learn exclusively from renowned business experts and psychologists with practical experience.

Our graduates of the Business Psychology programme are attractive to companies due to their sound knowledge, and have excellent career prospects in numerous exciting professional fields:

- Human resources and personnel development

- Recruitment diagnostics

- Marketing and advertising

- Market research and analytical activities

- management consultancy

- Management coach

- Occupational health management

At our university, we teach you the essential methods of psychology in the fields of personnel psychology, occupational psychology, health psychology, organisational psychology, market psychology, advertising psychology and corporate future management.

The Bachelor's programme in Business Psychology can be started in the winter and summer semester. In both cases, students have access to the same study content in the basic, methods and application subjects. However, there are differences in the structure of the timetable. The courses are attended together with older (earlier) and younger (later enrolled) fellow students, so that the students can encourage and support each other.