Master of Business Administration

Specialize with an MBA in Digital Technology.

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MBA in Digital Technology for Tomorrow's Tech-Savvy Leaders

Digitalisation is taking on an increasingly important role in management. Globalisation, the demand for technological innovation and its compatibility are additional factors that are reinforcing the necessity for managers to obtain a technical, skilled mindset. Consequently, management know-how in the area of digitalisation and transformation is increasingly in demand. During our MBA with a specialization in Digital Technology, you will be trained to become a highly qualified manager in order to meet precisely these challenges and to recognise and implement future-oriented, innovative technologies.

At UE, this MBA specialization is distinguished by its seminar-style lectures, where content is delivered to students through interactive workshops featuring numerous practical group exercises. The approach is application-oriented and future-focused.
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MBA in Digital Technology

The specialisation modules in the MBA Digital Technology focuses on two core topics: "Analytic Tools and Techniques in Business" & "Fundamentals in Business Analytics and AI".
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Our Locations

Find out everything about our location, the UE Innovation Hub (Potsdam).

Not on site? We’ve got you. Discover our Innovation HUB through our Virtual Campus Tour below.

Admission Requirements

Here are some things you will need for your application:
– Completed application form
– Diploma / Bachelor certificate & – language certificate
– CV & letter of motivation
– Copy of your passport


  • EU applicant: € 925 monthly
  • Non-EU applicant: €12,332 yearly

Check out our fees and financing page for more info.

Semesters & Credits

You study for 3 semesters in English and gain 90 ECTS.

Do you have any further questions? You may already find the answer in the most frequently asked questions.

Examination and Study Regulations

Career Perspectives

With an MBA in Digital Technology, you can go into senior manager positions or team lead functions across a broad range of industries such as finance, music, eComm or SaaS cooperations.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.

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Spotlight "Fundamentals in Business Analytics and AI"

In the "Fundamentals in Business Analytics and AI" module, students will embark on a journey to understand the transformative potential of Data Science and Artificial Intelligence (AI) in the business world. They will explore the diverse use cases and opportunities of Data Science projects across various domains, learning to assess their value and impact. The module delves into the crucial roles of Data Management and Data Governance, ensuring students grasp the importance of data quality, reliability, and compliance. Students will also gain insights into the risks associated with data security for business applications and explore strategies to safeguard sensitive information. On the AI front, students will describe the basic principles and terminologies, identify its business applications, and learn innovative and efficient ways to implement AI solutions. By the end of this module, students will be well-equipped to leverage Data Science and AI technologies effectively, making data-driven decisions and driving innovation in business contexts.
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Career Perspectives

You will be equipped with the highest level of professional expertise, scientific methodological skills and distinctive social skills - an increasingly important prerequisite for a successful career path. With the MBA Digital Technology you are perfectly prepared for demanding management positions. Depending on your individual focus, your field of application will be in middle to top management of nationally and internationally operating companies. The following career prospects are available to you after successful completion of the programme:
  • Highly qualified expert in innovative technologies
  • Leadership and Management in the areas of digitalisation and transformation

If you’re still uncertain about whether an MBA is the right choice for you, our blog post discussing the pros and cons of choosing an MBA could help you out.

Dual Degree Programme in BSc and E-Commerce specialist

Practice-oriented Study Programme

Our MBA with a specialisation in Digital Technology provides students with an optimal transfer of knowledge - the corresponding special module is always offered in parallel to each basic business management module so that students can immediately apply what they have learned to the special area being taught. We promote your competences in the field of management both scientifically and application-oriented. You will learn the essential management qualifications in the core disciplines of business administration, in the field of technology as well as digitalisation and transformation.


of graduates find a job within 12 months after graduation


of graduates find a job paying more than 50K EUR per annum

Source: Internal evaluation  among graduates of 2023

Student Satisfaction

We regularly ask our students about their UE experience. Read more about what it means to study at the University of Europe for Applied Sciences. For more student reviews you can check out our testimonials


Cooperation Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

  • DHL Logo
  • Stern
  • Canon Logo
  • Axel Springer
  • BSBI - Berlin School of Business and Innovation

Learn from our Experts

... and get to know your future professors.

Prof. Dr. Werner Frese

Prof. Dr. Werner Frese

Learn from our economics expert Prof. Dr. Werner Frese and start your Master’s degree at the University of Europe for Applied Sciences.
Prof. Dr. Wolfgang Merkle

Prof. Dr. Wolfgang Merkle

Learn from our marketing expert Prof. Dr. Wolfgang Merkle and study Marketing Management at the University of Europe for Applied Sciences.

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