Study MA Marketing Management Programme at UE

Marketing Management

Become an expert in marketing, complete the Marketing Management Master
in German at UE and build the foundation for your successful career.

MA Marketing Management Programme

Marketing Management, MA

Today’s marketers need to think holistically, as their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.

At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication.

As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.

Start | Language of Instruction

  • Winter semester: September
  • Summer semester: March
  • German (Iserlohn)
  • English (Hamburg)


Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour!


  • EU applicants standard: € 820 monthly
  • Non-EU applicants standard: € 10,938 yearly

Credits | Duration | Degree

  • 60, 90 or 120 ECTS
  • 2, 3 or 4 semesters
  • Master of Arts (MA)

Study Option

Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education.

The Marketing Management (M.A.) degree comprises 4, 3 or 2 semesters in which you will be trained to become an all-rounder in marketing. Learn more about the study contents in the curriculum.

Study Marketing Management at UE Germany

Prof. Dr. Wolfgang Merkle, Vice Dean of the Faculty of Business and Economics and head of the Marketing Management (M.A) programme at UE, explains what students can expect when they enroll in the Marketing Management programme at UE.

In our master’s program in Marketing Management, you will learn from internationally renowned professors providing practical experience from a variety of marketing competences and profound industry networks. The focus of our teaching is on offering individual support via small classes as well as personal contact with our professors. Our interdisciplinary range of courses enables you to actively shape your studies and career path according to your interests, passions, and talents. The Marketing Management Master of Arts (M.A.) enables further Ph.D. studies with a final doctorate, possibly as a prerequisite for teaching and research at universities and other institutions.

Cooperation Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

  • DHL Logo
  • Stern
  • Canon Logo
  • Daimler
  • axel springer logo
  • UE Germany Cooperation Partners - BASF

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Wolfgang Merkle

Prof. Dr. Wolfgang Merkle

Learn from our marketing expert Prof. Dr. Wolfgang Merkle and study Marketing Management at the University of Europe for Applied Sciences.

Contact us today