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Generative Design & AI

Study with us to master cutting-edge generative AI platforms and code-based design techniques, ensuring a unique skill set highly sought after in diverse industries.

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Mastering innovation with AI and code

The MA Generative Design & AI is a graduate course where students master the use of cutting edge generative AI platforms, and code-based generative design, to develop visual content and digital products. With its emphasis on the latest artificial intelligence tools (Midjourney, DALL-E), Generative Design & AI future-proofs graduates with a unique skill set that ushers in a new form of creative making that is both innovative and in very high demand across a variety of industries.
Generative Design & AI graduates can expect to create digital content for social media, fashion, advertising, sports & entertainment, and digital products for the health and wellness, and retail industries.
The master’s is a practice-led programme that is the first of its kind in the world to train designers on the latest and most exciting generative AI programmes. Applicants with prior degrees or industry experience in UI/UX design, communication/graphic design, product design, or any technology related field who are looking to supercharge their creative skills are encouraged to apply.

Start | Language of instruction

  • Winter semester: Sep 2024
  • Summer semester: Mar 2025
  • English


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  • EU applicants standard: € 820 monthly
  • Non-EU applicants standard: € 10,938 yearly

Credits | Duration | Degree

  • 60, 90 or 120 ECTS
  • 2, 3 or 4 semesters
  • Master of Arts (MA)

Study option

Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education.

Application process is starting soon, Mid of April.

This master’s programme develops hard skills in generative AI and code-based generative design. Critical and speculative design approaches will be covered to boost the student’s confidence to develop incisive and future-forward applications. Project-oriented modules will allow students to develop AI driven creative outcomes in response to speculative and real-world briefs. Theory-oriented modules will focus on the relationship between technology and culture to provide an understanding of the social needs that drive technological innovation and, crucially, an understanding of how technology can be leveraged for social good to solve pressing societal issues.

What can you expect at UE

UE fosters a dynamic campus life with a myriad of engaging events, from industry-focused seminars to cultural festivals, creating a vibrant community that enhances both academic and social experiences for students.

Cooperation Partners

Gain access to internships and real-life projects in a range of leading companies and cultural institutions.

  • UE Germany Cooperation Partners - BASF
  • designxport
  • DHL Logo
  • Peter Schmidt Group

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Learn from our Experts

Here you will find further valuable information about our professors and their career.

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