MA Generative Design & AI

Study with us to master cutting-edge generative AI platforms and code-based design techniques, ensuring a unique skill set highly sought after in diverse industries.

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Mastering Innovation with AI and code

The MA Generative Design & AI is a graduate course where students master the use of cutting edge generative AI platforms, and code-based generative design, to develop visual content and digital products. With its emphasis on the latest artificial intelligence tools (Midjourney, DALL-E), Generative Design & AI future-proofs graduates with a unique skill set that ushers in a new form of creative making that is both innovative and in very high demand across a variety of industries.
 
Generative Design & AI graduates can expect to create digital content for social media, fashion, advertising, sports & entertainment, and digital products for the health and wellness, and retail industries.
 
The master’s is a practice-led programme that is the first of its kind in the world to train designers on the latest and most exciting generative AI programmes. Applicants with prior degrees or industry experience in UI/UX design, communication/graphic design, product design, or any technology related field who are looking to supercharge their creative skills are encouraged to apply.
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Key facts MA Generative Design & AI

Check out our Locations

Take a look at our Innovation Hub (Berlin-Potsdam).


Not on site? We’ve got you. Discover our campuses through our Virtual Campus Tour below.

Admission Requirements

Here are some things you will need for your application:

  • Completed admission form
  • Transcript & language proficiency
  • CV & Copy of passport
  • A portfolio is required
Admission Requirements

Semesters & Credits

  • Standard Track (120 ECTS)
  • Fast Track (60 or 90 ECTS)
  • Teaching language: English
  • Classes are typically scheduled between Wednesdays & Saturdays
  • The programme starts in both the winter and summer terms.
  • Examination and study regulation
FAQs Accreditation

Fees

From €8.158 per year*

Need more information? Check out our fees and funding page!

*T&C’s apply. Current saving offer. Please reach out to our student advisors.

Fees & Financing

Here is why you should study at the UE

  • Graduates throwing their caps in the air

    90% employed after graduation 

  • Fully accredited and recognized degree

  • BVB scholarship

    Funding & financial support (scholarships & more)

  • a group of people on a boat

    140+ nationalities across our campus

  • How to get a student visa for Germany

    Free of charge visa support

  • UE Green Screen Studio

    Modern facilities

  • a large building with a pond in front of it

    Accommodation support

Spotlight Module: “Generative AI”

The Generative AI module stands as a cornerstone in our project curriculum, offering students a deep dive into the fundamentals of artificial intelligence-powered generative design. Participants will explore its capabilities, applications, and its leading role in shaping creative endeavors. Through research, ideation, and execution, students will tackle a project brief that harnesses generative AI techniques to craft visual and interactive experiences. A significant part of the module will delve into the integration of critical design within generative AI pathways, emphasizing the importance and conceptual dynamics of this fusion. This focus empowers students to develop generative forms that not only showcase creativity but also address real societal needs.

Generative Design & AI graduates can expect to create digital content for social media, fashion, advertising, sports & entertainment, and digital products for the health and wellness, and retail industries. Graduates will find positions in innovation start-ups, design studios, technology-focused companies, and art and cultural institutions.

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Study at the Innovation Hub in Potsdam near Berlin

The Innovation Hub in Potsdam, near Berlin, offers a unique blend of a focused academic environment and proximity to one of Europe's largest technology and creative hubs. Potsdam's quiet and creative atmosphere is ideal for focusing on studies and developing innovative ideas, while Berlin, just a short train ride from Potsdam, offers the vibrant pace of a major tech and design capital, giving you the best of both worlds.
Prof. Dr. Peter Crnokrak

“Generative design enables us to create dynamic, human-centered data experiences that go far beyond traditional visualization tools.”

– Prof. Dr. Peter Crnokrak

Industry Collaborations: Building Bridges to Success

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

  • UE Germany Cooperation Partners - BASF
  • designxport
  • DHL Logo
  • Peter Schmidt Group

Inspiring Creativity: Student Projects Showcase

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black and white illustration or collage
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someone standing in a projection on a wall
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See all students projects

Learn from our Experts

Here you will find further valuable information about our professors and their career.

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