Generative Design & AI

Study with us to master cutting-edge generative AI platforms and code-based design techniques, ensuring a unique skill set highly sought after in diverse industries.

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Mastering Innovation with AI and code

The MA Generative Design & AI is a graduate course where students master the use of cutting edge generative AI platforms, and code-based generative design, to develop visual content and digital products. With its emphasis on the latest artificial intelligence tools (Midjourney, DALL-E), Generative Design & AI future-proofs graduates with a unique skill set that ushers in a new form of creative making that is both innovative and in very high demand across a variety of industries.

Generative Design & AI graduates can expect to create digital content for social media, fashion, advertising, sports & entertainment, and digital products for the health and wellness, and retail industries.

The master’s is a practice-led programme that is the first of its kind in the world to train designers on the latest and most exciting generative AI programmes. Applicants with prior degrees or industry experience in UI/UX design, communication/graphic design, product design, or any technology related field who are looking to supercharge their creative skills are encouraged to apply.

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Curriculum
Generative Design & AI

The Generative Design & AI programme consists of modules such as "Generative AI", "Computation Design" & "Creative Coding".

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Download Curriculum (60 ECTS) Download Curriculum (90 ECTS) Download Curriculum (120 ECTS)

Key facts MA Generative Design & AI

Check out our Location

Take a look at our Innovation Hub (Berlin-Potsdam).
Immerse yourself in a city full of culture, diversity, and opportunities!

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Virtual Tour

UE fosters a dynamic campus life with a myriad of engaging events, from industry-focused seminars to cultural festivals and creating a vibrant community.

Admission Requirements

Here are some things you will require for your application at the UE:

Completed admission form
Transcript & language proficiency
CV & Copy of passport
A portfolio is required

Admission Requirements

Semesters & Credits

Standard Track (120 ECTS)
Fast Track (60 or 90 ECTS)
Teaching language: English

The programme starts in both the winter and summer terms.

Examination and Study Regulation

Fees

EU applicants standard: € 820 monthly
Non-EU applicants standard: € 10,938 yearly

Got questions about financing? Check out our fees!

Fees & Financing

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Spotlight Module: "Creative Coding"

In the Creative Coding module, students delve into a comprehensive understanding of contemporary coding languages and platforms, equipping them with the skills to develop innovative digital projects. They gain hands-on experience with platforms like Processing, OpenFrameworks, and WebGL, enabling them to create interactive and visually engaging applications. The module emphasizes the use of tool-kits for generative and algorithmic design, empowering students to craft dynamic and adaptive digital art and designs. Additionally, students learn to develop robust data architectures for seamless integration into interface designs, enhancing user experiences. They also explore dataflow programming environments, mastering the integration of audio, video, and image processing techniques. Moreover, students are trained to create libraries and frameworks, establishing a valuable repository of assets that can be utilized for the development of future creative works. This module provides a solid foundation in creative coding, blending technical proficiency with artistic innovation.