Starting semesters
· Winter semester: September
· Summer semester: March
Basketball Management (Specialisation)
The basketball club ALBA BERLIN and the University of Europe for Applied Sciences (UE) have jointly developed this Europe-wide unique specialisation. Here you will find everything you need to know about the basketball business in Germany, Europe and the USA. Your teachers are experienced professionals from basketball federations and clubs.
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Key Facts
Language of instruction
English (Berlin)
Tuition fee
EU and Non-EU applicants: € 95 monthly (in addition to study programme fees)
You can find detailed information about fees and financing your studies on the Tuition fees and funding page.
Our student testimonials
Important information
Programme structure
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The first two semesters are dedicated to "Basketball Sport" and "Basketball Business". The 5th and 6th semesters are dedicated to "Basketball Management". What are the special features of basketball marketing? For example, how do I manage a brand like ALBA BERLIN? What role do the fans and fan culture play? How do I deal with sponsors? Our lecturers from the football business will give you answers to all these questions and many more.
Study trips
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In addition to the theoretical basics from the lectures, "Study Trips" and "Case Studies" are a very essential part of our specialisation. Our students should not only learn from the professionals, but also apply what they have learned directly. And this is best done directly on site in the stadiums, at the clubs and agencies.
Further information & application process
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For further information, please feel free to contact the Student Advice team or the programme director:
Prof. Dr. Stefan Chatrath (Programme Director, Berlin & Hamburg)
“You can't win unless you learn to lose.”
– K. Abdul-Jabbar
Learn from our Experts
Find out more about our professors and their backgrounds.
