Starting semesters
· Winter semester: September
· Summer semester: March
· 4 Semesters (full-time)
Football Management (Specialisation)
In Germany, football is and will always be a driving force for job creation. In the 2018/19 season, more than 56,000 people were directly employed by or contracted to licensed clubs (source: Bundesliga Report 2020), and the number is growing. A recent study by the management consultancy McKinsey estimated the value of professional football at 7.9 billion euros--roughly the same as the chemical industry.
This has resulted in a need for further professionalisation of the stakeholders and workforce involved. This not only applies to the 1st and 2nd divisions of the Bundesliga, but also to lower leagues, associations, marketing agencies, sponsors, and service providers. The demand for professionals with specialised training for the football industry is increasing.
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Key Facts
Language of instruction
English (Berlin, Hamburg)
German (Hamburg and Iserlohn)
Degree
Specialisation
Tuition fee
EU applicants: € 80 per month
Non-EU applicants: € 480 per semester
These are additional fees to the study programme of your choice.
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Important note
There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.
Campus and Virtual Tour
Hamburg, Berlin (English)
Hamburg, Iserlohn (German)
Do you want to see our campus but aren't around? Check out our Virtual Campus Tour!
Curriculum
Curriculum Sport And Event ManagementOur student testimonials
With its Football Management specialisation (as part of the Sport & Event Management study programme), we have created the perfect foundation for preparing students to enter the world of football.
Our professors from the world of football bring academic and practical expertise to our university, as well as providing access to an exclusive football business network.
In recent semesters, we have collaborated with numerous organisations on projects, partnerships, and teaching contributions from practitioners, including Hamburger SV, FC St. Pauli, Hertha BSC Berlin, Union Berlin, Borussia Dortmund, Schalke 04, VfL Bochum 1848, MSV Duisburg, Rot-Weiss Essen, the Berlin Football Association, and the sports rights agencies Sportfive and U! Sports.
In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialisation. Our students should not only learn from the professionals, but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies.
Thanks to the unique networks of our programme directors and lecturers, we are able to offer exciting field trips and project work providing our students with the best preparation for careers in the football business.
The first two semesters focus on Football as Sport and Football as Business. The lectures explore the fundamentals of football management. How, for example, is German professional football organised? What role does FIFA play in world football?
The 3rd semester focus on Football Marketing. How do I manage a brand like Borussia Dortmund? What role do fans and fan culture play? How do I deal with sponsors? Our lecturers from the football industry will provide answers to these and many other questions.
In the 4th semester we focus on current trends in the football business.
In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialisation. Our students should not only learn from the professionals, but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies.
For further information, please feel free to contact the Student Guidance team or the programme director:
Prof. Dr. Stefan Chatrath
(Programme Director Berlin)
Prof. Dirk Schröer
(Programme Director Hamburg)
Prof. Dr. Thomas Rieger
(Programme Director Iserlohn)
In Hamburg, stadium tours of Hamburger SV and FC St. Pauli were combined with subsequent project presentations to managers; our football students then received feedback directly from the club managers.
In Iserlohn, our students were able to learn directly from the professionals at FC Schalke 04 or Rot-Weiss Essen enabling them to establish contacts in the industry quickly and easily.
In Berlin, some of our students were involved in organising the Champions League Final at the Olympic Stadium allowing them to play a part in coordinating one of the world's largest single sports events.
Collaboration Partners
Gain access to internships and real-life business projects with a range of leading companies to boost your career.
Gain access to internships and real-life business projects with a range of leading companies to boost your career.
News from Sport and Tech & Design at UE
UE celebrates cooperation with Borussia Dortmund
During the UE Sports Day at the campus in Iserlohn, BVB legend Roman Weidenfeller ceremoniously opened the cooperation between UE and BVB, which has been concluded in July 2022.
UE becomes official university partner of Borussia Dortmund
Future-oriented cooperation: UE and Borussia Dortmund join forces for collaborative development in the field of education.
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Coming Soon: UE Innovation Hub
The modern and spacious building next to the SAP Think Campus provides the perfect setting for technology-driven and future-orientated Bachelor's and Master's programmes:
Faculty
The lecturers in our Business & Sport department have years of experience in a range of business areas such as marketing, finance and controlling, business administration as well as corporate governance.
