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International Sport & Event Management, MA

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education.


At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master's programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.


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Key Facts

Starting semesters

Starting semesters

Winter semester: September

Summer semester: March


Tuition fees | EU applicants

Tuition fees | EU applicants

Standard Track (120 ECTS) and Fast Tracks (90 & 60 ECTS) study options


from € 820 monthly 


Save additional 15%. Please find out more about our fees, additional savings, and your funding options.

Tuition fees | Non-EU applicants

Tuition fees | Non-EU applicants

Standard Track (120 ECTS) and Fast Tracks (90 and 60 ECTS) study options


from € 10,938 yearly


Save additional 15%. Please find out more about our fees, additional savings, and your funding options.



Master of Arts, MA



2, 3 or 4 Semesters



Standard: 120 ECTS

Fast-Track: 60 or 90 ECTS


Language of instruction

Language of instruction


Campus and Virtual Tour

Campus and Virtual Tour



Do you want to see our campus but aren't around? Check out our Virtual Campus Tour!

Focus of study

Focus of study

- Small learning groups 

- Preparation for a versatile career path

- Building a network already during studies


The International Sport & Event Management MA degree comprises 4 semesters in which you will be trained to become an Expert for the international Sport & Event market. Learn more about the study contents in the curriculum.


International Sport & Event Management (2 Semesters) International Sport & Event Management (3 Semesters) International Sport & Event Management (4 Semesters)

Benefit from the UE Master's Reform

More flexible, more interdisciplinary, and more practice-oriented - the new Master's programmes make the University of Europe for Applied Sciences (UE) even more attractive! Students of selected MA programmes at UE have the choice of a Master's degree in 60, 90, or 120 ECTS which gives them full flexibility. Students can apply for one of the three options depending on the education they've already achieved and how many ECTS they've already accumulated in their previous Bachelor's (or Master's) courses. Practical experience will also be taken under consideration. 


Learn more about the UE Master's Reform.

UE Students from our MA progamme Innovation Design Management

Students from our MA progamme Innovation Design Management

Start your Master's studies at UE with the Master Preparatory Programme Business / Management / IT


The University of Europe for Applied Sciences (UE) offers a Master Preparatory Programme in preparation for the Master's programme in International Sport & Event Management. With this programme, you will not only be optimally prepared for the business studies at UE, but also fulfil the necessary admission requirements after successful completion. Within the framework of the Master Preparatory Programme Business / Management / IT, you will improve your English language skills in just one semester and strengthen your intercultural skills in addition to basic IT and business knowledge. 


During this Master's degree with our Master Preparatory Programme you'll gain the following skills during the first semester:


  • Advanced-level English (IELTS level 6)
  • Office package plus additional skills (i.e. IT/programming)
  • Statistics (including preparatory course in Master Data Science)
  • Scientific Writing
  • Culture Skills/Networking
  • Setting up and completing a final project

Your advantage: The tuition fees for the Master Preparatory Programme will be credited to your subsequent Master's programme at UE (last semester).


Note: In the application process, please select the option "Graduate + Master Preparatory Programme". 

Students preparing for a Master at UE

The University of Europe for Applied Sciences (UE) is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach. At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field. You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Europe for Applied Sciences (UE) offers modern equipment like Smart Boards, Macpools and more.

We put emphasis on internationality. That's why we were ranked as "one of the best 25 best international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English.


Germany, known as the country of innovators, is the perfect place to get your degree. Germany is the largest economic power and the centre of high-tech and automotive technologies in Europe. Additionally, Germany is a particularly safe and liveable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's startup capital, a magnet for creatives, and "place to be" for young people and entrepreneurs. That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then have a look at your application and guide you through the process.

As a private university, University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. For this reason, studying at UE costs more than at a public university. But it’s worth it: Our graduates meet essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved. All costs are included in the monthly tuition fee. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.


We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this webpage.

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organisational roles. International Marketing Management complements these two subject areas.


To reinforce the vocational focus, the programme was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting), with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career. You will find out more information during our information events.

You can apply a year in advance for your desired starting semester. Students must meet the following requirements to qualify for the master’s degree programme:


  • Online application
  • Completion of a Bachelor degree, a German Diploma or Magister
  • Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
  • Focus on business within your previous studies (alternatively, you may attend preliminary courses)
  • Good English language skills (at least level B2)
  • Interview in English

Find out more information about the application process.

We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only take place on Wednesday afternoon until Friday and sometimes Saturday evening. That is, why it is possible for you to work part-time and study full-time more easily. However, preparation and follow-up work needs to be taken into account, since this is a full-time study course by the curriculum.

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.


With a Master degree in International Sport & Event Management you are qualified for many career options:


  • Sports management, sporting goods industry
  • Sporting rights marketer, player’s agent, tournament organiser
  • Sports media
  • Ticket market, hospitality industry
  • Sports conventions and trade fairs
  • Fitness studios, soccer academies
  • Sports tourism provider
  • Municipal sports management

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.  

Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the latest technology, and known for its international and English-speaking character.


At University of Europe for Applied Sciences (UE) you even get the possibility to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. The programmes taught at our university also include practical projects with top business partners and optional field trips, which will prepare you perfectly for the job market of tomorrow.

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Gain access to internships and real-life business projects with a range of leading companies to boost your career.

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