MA International Sport & Event Management

Manage international sports organisations and organise global events.

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Become an international sports and event manager

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education. At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master’s programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.

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Curriculum
International Sport & Event Management


The Master's programme in International Sport and Event Management comprises 2, 3, or 4 semesters. Through modules such as "Entrepreneurial Thinking & Digital Models", "International Sport Governance", and "International Event Development & Implementation", you will become an expert in the international sports and events market.
Download Curriculum 120 ECTS Download Module Manual Download Curriculum 90 ECTS Download Module Manual Download Curriculum 60 ECTS Download Module Manual

Key Facts about MA International Sport & Event Management

Check out our Locations

Find out everything about our campus in Berlin!

Immerse yourself in a cities full of culture, diversity, and opportunities!

Not on site? Then discover your future study location easily with the Virtual Campus Tour.

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Admission Requirements

Here are some things you will need for your application:

  • Completed application form
  • Diploma / Bachelor certificate & language certificate
  • CV & letter of motivation
  • Copy of your passport


Do you have any further questions? You may already find the answer in the most frequently asked questions.

Admission Requirements

Semesters & Credits

  • All about your Master’s Degree at a glance:
  • ECTS: 120/90/60
  • Language: English
  • Winter semester: September
  • Summer semester: March
  • Classes are typically scheduled between Wednesdays & Saturdays
  • Do you have any further questions? You may already find the answer in the most frequently asked questions.
  • Study and examination regulations
FAQs Accreditation

Fees

From €8.158 per year*

*Speak to one of our student advisors about available savings and financial support.

Got questions about financing? Check out our fees!

Fees & Financing

Here is why you should study at UE?

  • Graduates throwing their caps in the air

    90% employed after graduation 

  • Fully accredited and recognized degree

  • BVB scholarship

    Funding & financial support (scholarships & more)

  • a group of people on a boat

    140+ nationalities across our campus

  • How to get a student visa for Germany

    Free of charge visa support

  • UE Green Screen Studio

    Modern facilities

  • a large building with a pond in front of it

    Accommodation support

Application for Dual study degrees at UE

Spotlight Module: "International Sport Organisations"

In the "International Sports Organisations" module within the International Sport & Event Management programme, students gain comprehensive knowledge and skills vital for leading sports organisations globally. They analyse structures, processes, and projects and develop an understanding of the success factors and goals of organisational development. Additionally, they engage with theories of internationalisation and learn to develop international branding strategies in the context of sports. Furthermore, they address the challenges of digitisation and risk management in sports.
B.Sc. Business & Management Studies Programme

What happens after your studies?

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also economic success. With a Master's degree in International Sport & Event Management, you are qualified for many career options.
Students at Berlin Campus

Studying in Berlin

Studying International Sport & Event Management in Berlin offers a unique opportunity to immerse yourself in a dynamic and diverse environment. Berlin, known for its vibrant cultural scene and thriving sports industry, provides an ideal backdrop for mastering the intricacies of sport and event management. With numerous sports clubs, event venues, and cultural institutions, Berlin offers ample opportunities for hands-on learning and practical experience in organizing and managing events. Additionally, the city's international character, with people from over 190 nationalities, provides a rich multicultural environment to develop cross-cultural management skills essential for success in the global sports and events industry.

“Studying Sport & Event Management here is super cool. The opportunities, the associations they have—it’s really big and impressive.”

– Jorge Aguilar, Student

Cooperation Partners

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

  • Rundes gelb schwarzes Logo mit dem Schriftzug Official University Partner
  • Alba Berlin
  • Kreissportbund Märkischer Kreis
  • Fussball logo
  • Roosters Logo
  • Fitness & Co.
  • all inclusive fitness logo
  • Iserlohn Kangaroos logo
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We are thrilled to announce a new partnership with Edge Student Hub, offering students fantastic new accommodation options in Zoessen. Located just 45 minutes from Berlin's vibrant Potsdamer Platz, Edge Student Hub provides a perfect blend of tranquility and convenience. Shared Rooms available from €599 per month, with Single and Shared Apartments also available.
Why Choose Edge Student Hub?
  • Modern, fully equipped accommodation options
  • Prime location in Zossen, with direct access to Berlin
  • Comprehensive facilities including communal kitchens, study areas, and more
  • Vibrant community and secure living spaces
  • Check out the virtual tour here!

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Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Uwe Freimuth

Prof. Dr. Uwe Freimuth

Dr. Uwe Freimuth is the professor for Sport Management at University of Europe for Applied Sciences. Visit us to know more!
Prof. Dr. Thomas Rieger

Prof. Dr. Thomas Rieger

Dr. Thomas Rieger is the Local Programme Leader for Sport & Event Management and International Public Health Management at University of Europe for Applied Sciences, Iserlohn campus. Visit us to know more!

Contact us today