· Winter semester: September 2021/22
· Summer semester: March 2022
· 2, 3 or 4 Semesters
Start your study programme at UE now on campus, online live teaching or hybrid teaching mode!Apply now!
* Accreditation in preparation
Sporting and major events can be quite emotionally affecting. The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education.
At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master's programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.Request information Apply Now
· Winter semester: September 2021/22
· Summer semester: March 2022
· 2, 3 or 4 Semesters
Master of Arts (MA)*
*Accreditation in preparation due to new master reform, i.e. offering all Master at UE as a 1 year, 1.5 years or 2 years option.
EU Applicants: from 13,000 € yearly
Non-EU Applicants: from 14,300 € yearly
You can find detailed information about fees and finances here.
Fast Track: 120 ECTS
Prior Knowledge: 60 or 90 ECTS
Lecture time: Wednesday afternoon until Saturday evening
Focus on individual development and a flexible schedule (2.5 days/week). Practical projects, leadership training. Teaching by renowned lecturers.
*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19. Read more
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"Even today, I still draw on my network from back then. And interestingly enough, I always meet people in my profession who also studied at UE. Somehow you're close to each other and it is much more helpful.""
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UE Stories: Eva Lotta
"At the UE, we repeatedly created practical relevance and worked on real projects.""
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"The career opportunities for UE graduates are very good. Since the professors give really practical impressions one-to-one, graduates leave the university with knowledge that can be applied practically immediately.""
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UE Stories: Katharina
"Above all, the practical training is a huge advantage. Most other universities are far too focused on the scientific aspects in their approach.""
UE Stories: Leon Willemsen
"Especially the semester abroad shapes you by being very very open to the cultures, learning an incredible amount and thus being very very positively influenced.""
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"UE in three words: inspiring, practical & formative.""
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"I then added the second master's ... and with only three subjects in addition ... earned two degrees.""
Why UE?Show more
The University of Europe for Applied Sciences (UE) is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach.
At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field.
You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Europe for Applied Sciences (UE) offers modern equipment like Smart Boards, Macpools and more.
Working during your study timeShow more
We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only tke place on Wednesday afternoon until Friday and sometimes Saturday evening. That is, why it is possible for you to work part-time and study full-time more easily.
However, preparation and follow-up work need to be taken into account, since this is a full-time study course by curriculum.
Study at UE in GermanyShow more
We put emphasis on internationality. That's why we were ranked as "one of the best 25 best international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English.
Germany, known as the country of innovators, is the perfect place to get your degree. Germany is the largest economic power and the center of high tech and automotive technologies in Europe. Additionally, Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's startup capital, magnet for creatives, and "place to be" for young people and entrepreneurs.
That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.
Your career optionsShow more
From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.
The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.
The programme structureShow more
The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organisational roles. International Marketing Management complements these two subject areas.
To reinforce the vocational focus, the programme was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting), with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.
In order to prepare you further for the tasks of managing companies operating globally, an International Experience is integrated into your studies. To complete the International Experience successfully one can choose between different elements on a modular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship or student employee scheme. You will find out more information during our information events.
Tuition fees and fundingShow more
As a private university, University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. For this reason, studying at UE costs more than at a public university. But it’s worth it: Our graduates meet essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this webpage.
Application processShow more
You can apply a year in advance for your desired starting semester.
Students must meet the following requirements to qualify for the master’s degree programme:
Find out more information about the application process.
The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.
– Aliko Dangote
Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the latest technology, and known for its international and English-speaking character.
At University of Europe for Applied Sciences (UE) you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. A special executive training and certificate qualifies you optimally for future leadership tasks. The programmes taught at our university also include practical projects with top business partners and optional field trips which will prepare you perfectly for the job market of tomorrow.
Our dedicated career experts will help you develop your presentation and interview skills to boost your career.Read More
The lecturers in our Business department have years of experience in a range of business areas such as business psychology, finance and controlling, business administration, corporate governance and marketing.