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International Sport & Event Management, MA

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education.


At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master's programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.


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Key Facts

Starting semesters
Starting semesters

· Winter semester: September

· Summer semester: March

· Duration: 2, 3 or 4 Semesters

Language of instruction
Language of instruction

English (Berlin)


Master of Arts (MA)
All Master programmes at UE are offered as a 1, 1.5 or 2 years option depending on pre-existing experience.

Tuition fee
Tuition fee

EU: from 11,988; € yearly

Non-EU: from 13,188 € yearly

You can find detailed information about fees and finances here.


Standard: 120 ECTS

Fast-Track: 60 or 90 ECTS

Lecture time: Wednesday afternoon until Saturday evening

Important note
Important note

There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19. Read more


The International Sport & Event Management MA  degree comprises 4 semesters in which you will be trained to become an Expert for the international Sport & Event market. Learn more about the study contents in the curriculum.


International Sport & Event Management (2 Semesters) International Sport & Event Management (3 Semesters) International Sport & Event Management (4 Semesters)
Learn more about the UE Job promise

Learn more about the UE Job promise

Getting the job you really want can be challenging since the requirements and skills to start your career are increasing rapidly. At UE, it’s our mission to support you all along the way to start the career of your choice. 


The UE Job Promise is a unique offering applicable to programmes we believe are highly sought after in the international job market. We are offering you a free top-up Master's programme*,  if you can't find a job within 12 months after graduation. We recommend you to speak with your personal study advisor to get more details about this exclusive UE opportunity.

*T&Cs apply

Benefit from the UE Master's Reform

More flexible, more interdisciplinary, and more practice-oriented - the new Master's programmes make the University of Europe for Applied Sciences (UE) even more attractive! Students of selected MA programmes at UE have the choice of a Master's degree in 60, 90, or 120 ECTS which gives them full flexibility. Students can apply for one of the three options depending on the education they've already achieved and how many ECTS they've already accumulated in their previous Bachelor's (or Master's) courses. Practical experience will also be taken under consideration. 


Learn more about the UE Master's Reform.

UE Students from our MA progamme Innovation Design Management

Students from our MA progamme Innovation Design Management

Important information

Why UE?

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The University of Europe for Applied Sciences (UE) is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach. At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field. You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Europe for Applied Sciences (UE) offers modern equipment like Smart Boards, Macpools and more.

Working during your study time

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We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only take place on Wednesday afternoon until Friday and sometimes Saturday evening. That is, why it is possible for you to work part-time and study full-time more easily. However, preparation and follow-up work needs to be taken into account, since this is a full-time study course by the curriculum.

Study at UE in Germany

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We put emphasis on internationality. That's why we were ranked as "one of the best 25 best international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English.


Germany, known as the country of innovators, is the perfect place to get your degree. Germany is the largest economic power and the center of high tech and automotive technologies in Europe. Additionally, Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's startup capital, a magnet for creatives, and "place to be" for young people and entrepreneurs. That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.

Your career options

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From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.


With a Master degree in International Sport & Event Management you are qualified for many carrer options:

  • Sports management, sporting goods industry
  • Sporting rights marketer, player’s agent, tournament organiser
  • Sports media
  • Ticket market, hospitality industry
  • Sports conventions and trade fairs
  • Fitness studios, soccer academies
  • Sports tourism provider
  • Municipal sports management

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.  

The programme structure

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The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organisational roles. International Marketing Management complements these two subject areas.


To reinforce the vocational focus, the programme was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting), with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career. You will find out more information during our information events.

Tuition fees and funding

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As a private university, University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. For this reason, studying at UE costs more than at a public university. But it’s worth it: Our graduates meet essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved. All costs are included in the monthly tuition fee. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.


We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this webpage.

Application process

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You can apply a year in advance for your desired starting semester. Students must meet the following requirements to qualify for the master’s degree programme:

  • Online application
  • Completion of a Bachelor degree, a German Diplom or Magister
  • Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
  • Focus on business within your previous studies (alternatively, you may attend preliminary courses)
  • Good English language skills (at least level B2)
  • Interview in English

Find out more information about the application process.

“In the journey of entrepreneurship, tenacity of purpose is supreme.”

– Aliko Dangote

Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the latest technology, and known for its international and English-speaking character.


At University of Europe for Applied Sciences (UE) you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. The programmes taught at our university also include practical projects with top business partners and optional field trips which will prepare you perfectly for the job market of tomorrow.

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Cooperation partners

Gain access to internships and real- life business projects in a range of leading companies.

Gain access to internships and real- life business projects in a range of leading companies.

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