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Extended application deadline until September 30 for winter semester 2021!

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Psychologie Studium

International Sport & Event Management, MA*

* Accreditation in preparation

Sporting and major events can be quite emotionally affecting. The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education.

At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master's programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.

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Key Facts

Starting semesters
Starting semesters

· Winter semester: September 2021/22

· Summer semester: March 2022

· 2, 3 or 4 Semesters

Language of instruction
Language of instruction

English (Berlin)

Degree
Degree

Master of Arts (MA)*
*Accreditation in preparation due to new master reform, i.e. offering all Master at UE as a 1 year, 1.5 years or 2 years option.

Tuition fee
Tuition fee

EU Applicants: from 13,000 € yearly
Non-EU Applicants: from 14,300 € yearly

You can find detailed information about fees and finances here.

Credits
Credits

Fast Track: 120 ECTS

Prior Knowledge: 60 or 90 ECTS

Lecture time: Wednesday afternoon until Saturday evening

Focus on individual development and a flexible schedule (2.5 days/week). Practical projects, leadership training. Teaching by renowned lecturers.

 

*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19. Read more

Our student testimonials

Important information

Why UE?

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The University of Europe for Applied Sciences (UE) is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach.

At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field.

You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Europe for Applied Sciences (UE) offers modern equipment like Smart Boards, Macpools and more.

Working during your study time

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We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only tke place on Wednesday afternoon until Friday and sometimes Saturday evening. That is, why it is possible for you to work part-time and study full-time more easily.

However, preparation and follow-up work need to be taken into account, since this is a full-time study course by curriculum.

Study at UE in Germany

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We put emphasis on internationality. That's why we were ranked as "one of the best 25 best international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English.

Germany, known as the country of innovators, is the perfect place to get your degree. Germany is the largest economic power and the center of high tech and automotive technologies in Europe. Additionally, Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's startup capital, magnet for creatives, and "place to be" for young people and entrepreneurs.

That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.

Your career options

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From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

  • Sports management, sporting goods industry
  • Sporting rights marketer, player’s agent, tournament organiser
  • Sports media
  • Ticket market, hospitality industry
  • Sports conventions and trade fairs
  • Fitness studios, soccer academies
  • Sports tourism provider
  • Municipal sports management

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.  

The programme structure

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The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organisational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the programme was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting), with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

In order to prepare you further for the tasks of managing companies operating globally, an International Experience is integrated into your studies. To complete the International Experience successfully one can choose between different elements on a modular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship or student employee scheme. You will find out more information during our information events.

Tuition fees and funding

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As a private university, University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. For this reason, studying at UE costs more than at a public university. But it’s worth it: Our graduates meet essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.

All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.

We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this webpage.

Application process

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You can apply a year in advance for your desired starting semester.

Students must meet the following requirements to qualify for the master’s degree programme:

  • Online application
  • Completion of a Bachelor degree, a German Diplom or Magister
  • Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
  • Focus on business within your previous studies (alternatively, you may attend preliminary courses)
  • Good English language skills (at least level B2)
  • Interview in English

Find out more information about the application process.

The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.

“In the journey of entrepreneurship, tenacity of purpose is supreme.”

– Aliko Dangote

Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the latest technology, and known for its international and English-speaking character.

At University of Europe for Applied Sciences (UE) you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specialisations and choose from a range of interdisciplinary subjects. A special executive training and certificate qualifies you optimally for future leadership tasks. The programmes taught at our university also include practical projects with top business partners and optional field trips which will prepare you perfectly for the job market of tomorrow.

Collaboration Partners

Gain access to internships and real- life business projects in a range of leading companies.

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Fintech incubators

Fintech

Innovation hubs

Innovation

Digital start-ups

Code Factory

Gain access to internships and real- life business projects in a range of leading companies.

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Our dedicated career experts will help you develop your presentation and interview skills to boost your career.

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Multinational corporations

D-BASF The Chemical Company

German-based SMEs

Axel springer

Global market leaders

Daimler

Faculty

The lecturers in our Business department have years of experience in a range of business areas such as business psychology, finance and controlling, business administration, corporate governance and marketing.

Contact us today