B.Sc. Digital Business & Data Science

Find out more about our Bachelors in Digital Business & Data Science.

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Transforming Business with Data-Driven Solutions

Rapid change and globalisation are making ecosystems increasingly innovative and valuable. Studying the digital technology revolution as a driving force is key to understand future social, educational and cultural changes, as well as the transformation of digital businesses and the optimisation of e-government models. The Digital Business & Data Science (B.Sc.) degree programme is specifically designed for those interested in understanding and shaping this technology revolution in the future.

BSc Digital Business & Data Science

The Digital Business & Data Science Bachelor programme consists of different modules like Artificial intelligence, Law and more.
Download Curriculum

Our Locations

Find out everything about our locations in Hamburg, UE Innovation Hub & Dubai!

Not on site? Then discover your future study location easily with the Virtual Campus Tour.


  • EU applicants standard: € 708 monthly
  • Non-EU applicants standard: € 12,100 yearly
  • Dubai applicants:
    50,820 AED yearly

Got questions about financing? Check out our fees!

Studying in Dubai: Dubai is an extraordinary city, pulsating with life, innovation, and opportunity. A dream destination for students who aspire to global success, Dubai provides the ultimate backdrop for students to live and learn. From its dynamic culture to its limitless possibilities, Dubai promises to exceed your wildest aspirations.

Admission Requirements

Here are some things you will require for your application at the UE:

  • Completed admission form
  • Copy of passport
  • General higher education entrance qualification or entrance qualification for studies at universities of applied sciences including practical parts*.
  • Successful admission procedure: As a rule, this is an entrance test.
  • Good English language skills (at least B2)
Potsdam City

Studying in IHub: Potsdam is a city approx. 25 min by public transport away from Berlin. It was selected in 2017 as one of the 12 digital hubs in Germany. Potsdam offers the highest density of scientiests in Germany. Our campus is next to incubators such as SAP innovation center where over 200 people research AI and Blockchain technologies.

Studying in Hamburg: A diverse neighborhood, the central location of the campus, the economic and cultural offerings – there are many points that make our campus in Hamburg an attractive place for students from abroad to study here.

Semesters & Credits

  • 180 ECTS
  • Bachelor of Science BSc
  • Teaching language: English
  • The programme starts in both the winter (September) and summer (March) term each year.

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Spotlight Module "Artificial Intelligence "

This module introduces Artificial Intelligence (AI), discusses the value of AI, and the implications for business strategy.

Introduction to AI
The students learn about the main principles, concepts, and methods in Artificial intelligence, such as Machine Learning, Deep Learning, and Algorithms. Identification of business opportunities of AI in diverse business contexts and more. Artificial Intelligence applications and how to gain strategic advantage
through AI business cases, such as health 4.0 and precision medicine, network economy and regional innovation systems, e-commerce, fintech, industry 4.0, etc.

Study MBA Sales Management Programme at UE

What happens after your studies?

After your studies, you will not only be an expert in business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various industries and organisations.
  • Expected Salary: €40,000 to €60,000 annually depending on the experience, industry etc.
  • Career Opportunities: Digital Business Development Manager, Digital Innovation Manager, Digital Product & Service Designer and Developer, Digital Marketing Manager
  • Skills: Machine Learning, Programming Languages, Statistical Analysis,Data Analysis & more

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Digital Business and Data Science. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech (B.Sc.) degree programmes.

You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project

Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma Business/Tech as well as our curricula and start your Bachelor’s studies at UE.

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”. 

UE Pre-Course in Dubai

Starting this year, students interested in studying at the UE Campus in Dubai, will have the option to enrol into our Bachelor Pre-Course programmes.

Complete the UE Pre-Course and the cost will be credited towards your final semester of Bachelor studies at UE!

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”. 

Cooperation Partners

Gain access to internships and real- life business projects in a range of leading companies.

  • UE Germany Cooperation Partner - Merck

    Science and Tech

  • kloeckner.i

    Innovation hubs


    Fintech incubators

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Iris Lorscheid

Prof. Dr. Iris Lorscheid

Dr. Iris Lorscheid is the Vice-Rector of Research, Programme Leader Business Informatics & Data Science at UE Germany, Hamburg campus.

Contact us today