BSc Business Psychology

Shape modern enterprises with human behavior insights.

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Become a business psychologist

Globalisation, digitalisation, and demographic change are creating new challenges for companies and employees. Stress-related illnesses in the work context are on the rise. Our economy needs experts who support the working world of the future with their psychological and economic know-how.

As business psychologists, you provide concepts to optimally prepare managers and employees for the working world of tomorrow. At UE, you can expect a variety of practical projects with top business partners and a coached internship semester - the perfect preparation for a career in tomorrow's labour market.
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Curriculum
Business Psychology

The BSc Business Psychology programme comprises six semesters. It encompasses modules such as "Personality Psychology," "Digital Transformation," and "Organizational Psychology," fostering expertise in the field of Business Psychology.
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Key Facts about BSc Business Psychology

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Admission Requirements

Here are some things you will need for your application:

  • Highschool Diploma & language certificate
  • CV
  • Copy of your passport
Admission Requirements

Semesters & Credits

  • ECTS: 180
  • Language: German (Hamburg/Iserlohn) & English (Berlin)
  • Winter semester: September
  • Summer semester: March
  • Examination and Study Regulations
  • Do you have any further questions? You may already find the answer in the most frequently asked questions.
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Fees

  • From € 6.662 per year*

Need more information? Check out our fees and funding page!

*T&C’s apply. Current saving offer. Please reach out to our student advisors.

Fees & Financing

Here is why you should study at the UE

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    90% employed after graduation 

  • Fully accredited and recognized degree

  • BVB scholarship

    Funding & financial support (scholarships & more)

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    140+ nationalities across our campus

  • How to get a student visa for Germany

    Free of charge visa support

  • UE Green Screen Studio

    Modern facilities

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    Accommodation support

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Spotlight Module: "Consumer Psychology"

In the Consumer Psychology module, students delve into the theoretical underpinnings of consumer behavior and advertising effectiveness. They gain a deep understanding of advertising concepts, communication policy, and models for effective advertising strategies. Throughout the course, students learn to implement cognitive and affective principles in consumer behavior analysis and recognize unconscious influences on decision-making. Additionally, they reflect on current neuromarketing findings and explore principles of conscious decision-making, decision heuristics, and emotional appeals in advertising. By the end of the module, students are equipped to design advertising messages that resonate with consumers, utilizing psychological insights and theoretical knowledge acquired in the course.
Career Development Centre

What happens after your studies?

With a Bachelor's degree in Business Psychology and Human Resource Management, you will become essential for growth-oriented companies. You will be able to skilfully combine your psychological understanding with business factors to advise in a wide range of fields.
Business psychology professions can be found in the fields of human resources, marketing and advertising, management consultancy and occupational psychology:
  • Personnel developer
  • Personnel recruiter
  • Market researcher
  • Organisational consultant
Application for a MBA Programme

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Business Psychology. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech degree programmes.

You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project. Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma as well as our curricula and start your Bachelor’s studies at UE.

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”. 

Students at Berlin Campus

Studying at UE Berlin

Studying Business Psychology at UE Berlin offers a unique opportunity to immerse yourself in a dynamic and diverse environment. With numerous startups and industries, the city offers ample opportunities for hands-on experience in various sectors. Additionally, the multicultural environment, with people from over 190 nationalities, allows students to develop cross-cultural understanding and adaptability, essential for success in global business environments.

AUTO1 Group

AUTO1 Group Partnership

At the University of Europe for Applied Sciences (UE), strong industry partnerships are at the heart of our practical, career-focused education. Through collaborations with leading international companies such as AUTO1 Group, students gain valuable insights into real business challenges, future career opportunities, and direct industry connections. These partnerships strengthen employability by creating opportunities for networking, internships, projects, guest lectures, and potential career pathways after graduation. Selected partnerships may also provide access to exclusive scholarship opportunities for talented and ambitious students.

Learn more about the scholarship
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Elevate Your Business Education with Course Materials from Harvard Business Impact

University of Europe for Applied Sciences enhances selected business programmes with digital course materials and learning resources from Harvard Business Impact.

These resources support an active, practice-oriented learning experience by bringing real-world business challenges into the classroom. Students engage with materials such as case studies, simulations, articles, and Online Courses designed to strengthen managerial thinking, critical decision-making, and the ability to apply business concepts to realistic scenarios.

By incorporating course materials from Harvard Business Impact into selected business programmes, UE helps students build practical knowledge, develop a strategic mindset, and prepare for the complex challenges of tomorrow’s business world.

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“UE has a strong focus on interdisciplinary learning, allowing students to gain experience across different fields.”

– Alicia O. A., Student
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We are thrilled to announce a new partnership with Edge Student Hub, offering students fantastic new accommodation options in Zoessen. Located just 45 minutes from Berlin's vibrant Potsdamer Platz, Edge Student Hub provides a perfect blend of tranquility and convenience. Shared Rooms available from €599 per month, with Single and Shared Apartments also available.
Why Choose Edge Student Hub?
  • Modern, fully equipped accommodation options
  • Prime location in Zossen, with direct access to Berlin
  • Comprehensive facilities including communal kitchens, study areas, and more
  • Vibrant community and secure living spaces
  • Rooms starting from €399 per month
  • Check out the virtual tour here!

Check with your Student advisor

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Silke Heuse

Prof. Dr. Silke Heuse

Dr. Silke Heuse is the Programme Leader for Psychology and Vice Dean for the Business department at the University of Europe for Applied Sciences, Hamburg Campus.

Contact us today