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Guest lecture: "Designing Digital Experience" with Marko Thorhauer from IBM iX


Webinar series

"Designing Digital Experiences"

Our UE webinar series "Digital Pioneers at UE Innovation Hub" brings together the digital pioneers of today with those of tomorrow. This will be the 6th session that we are successfully offering your for free - which makes us very happy and excited. We've invited an absolute expert on "Designing Digital Experiences" - Marko Thorhauer, Executive Creative Director of IBM iX


Let the experience begin!


Creating great digital experiences for customers, partners and employees is at the top of the agenda for brands and businesses, driven by the massive growth of online channels and accelerated by the pandemic. But designing experiences is a tricky challenge. It requires extensive design skills and the ability to bring together interactions, people, data and technology. During this talk, Marko will share his experience at IBM on creating world-class digital experiences. He will give practical insights into strategies and methods - and will also talk about career opportunities in digital design.


IBM iX is a hybrid digital and consulting agency with 50 studios worldwide, working at the intersection of progressive strategy, creative vision and transformative technology to address the biggest challenge facing businesses: the future.  


As the focus of our webinar series is on efficient knowledge sharing, the talk is scheduled for approximately 20-30 minutes, followed by a Q&A session. UE Prof. Johannes Kiessler, who heads the Innovation Design Management master's programme at the UE Innovation Hub, will also be taking part.


We cordially invite you to our online webinar, where Marko, Johannes, some of our UE students as well as collaboration partners will be broadcasting live from the Innovation Hub atrium (via Microsoft Teams).


Marko Thorhauer leads the design team at IBM iX in Germany, Austria and Switzerland and is a member of IBM's global senior design leadership.

IBM iX is a leading digital agency and consultancy with more than 50 studios worldwide.

  • When:
    Thursday, 02 December 2021 4.30pm CET

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