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Digital Product Management, BA

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.

 

Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students are also taught media, art and cultural theory in the first semesters in order to participate in current and future discourses that precede the creation of relevant digital content.

 

 

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project about strategic concept for DHL, done by UE students

Key Facts

Starting semesters
Starting semesters

· Winter semester: September

· Summer semester: March

Tuition fees | EU applicants
Tuition fees | EU applicants

Standard: € 708 monthly 

 

Save additional €70 each month with our 10% IT contribution. (T&C's apply)

 

Please find out more about our fees, discounts and how you can fund your studies.  

Tuition fees | Non-EU applicants
Tuition fees | Non-EU applicants

Standard: € 12,100 yearly

 

Benefit from our loyalty discount and save € 6,050 on the full tuition fee. 

 

Please find out more about our fees, discounts and how you can fund your studies. 

Language of instruction
Language of instruction

English

Internship semester / semester abroad
Internship semester / semester abroad

5th semester

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Degree
Degree

Bachelor of Arts (BA)

Credits
Credits

180 ECTS (6 semesters)

Highlights
Highlights

· Individual development

· Small learning groups

· Creative freedom

Campus
Campus

UE Innovation Hub

Curriculum

This course consists in six semesters. Find out what will you study by downloading the course’s curriculum.

 

Curriculum Digital Product Management

Benefits

The programme - internships and semester abroad

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Graduates have a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify business opportunities, formulate structured requirements for digital products and coordinate agile development teams and organisations.

 

During their studies, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills as well as intercultural competence, thus contributing to their personal development.

A study-integrated internship (5th semester) at home or abroad enables students to acquire professional experience. Alternatively, students acquire international and intercultural competences in a semester abroad.

What makes it outstanding to study at UE?

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The University of Europe for Applied Sciences (UE) is state accredited and has received multiple awards. The theory you learn will find practical application in several project weeks. A wide variety of interdisciplinary courses allow you to determine the content of your studies. Our university offers modern equipment like photo studios, print and scan labs, Mac pools and more.

An internship or a semester abroad is mandatory, and several excursions give you the opportunity to study in New York, Iceland, Vietnam, Paris and other destinations. Create your story, inspire the world.

Studying at UE in Germany

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We put emphasis on internationality. That is why we were ranked among the top 25 performers in student mobility and international orientation worldwide (U-Multirank 2016). Our numerous international students come from all over the world to pursue a highly valued German degree that is entirely taught in English.

Germany, known as the country of innovators, is the perfect place to get your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's creative capital, magnet for artists, and "place to be" for designers.

“Play by the rules, but be ferocious.”

– Phil Knight.

Career options with a degree in Digital Product Management

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Possible job titles for our graduates of Digital product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management. The knowledge you will gain:

  • Develop and manage one or a series of digital products (e. g. web-based or mobile applications, user-specific and customised products).
  • Conduct strategic market analysis to generate competitive advantage
  • Understand user and buyer personas and develop unique value propositions for both.
  • Analyse and continuously improve existing digital products.
  • Increase retention rates and customer lifetime value (LTV).
  • Create and prioritise strategic product roadmaps.
  • Work in close exchange with UX and CX designers.

“Your most unhappy customers are your greatest source of learning.”

– Bill Gates, Microsoft

Tuition fees and funding

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As a private university, our fees are worth it: UE will help you set them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved. 

We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Admissions Office can provide you with detailed information. Find out useful information on bachelor funding.

How to apply

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Please complete our online application form in its entirety.
Portfolio:

  • A portfolio with samples of work is welcome but not required.

Important: In the application phase, you must have already decided in which of our degree programmes you would like to study. However, please note that you may change programmes at a later time if desired.

In the elective subjects, students can develop individual subject specialisations in the areas of Digital Workflows, User Research & Insight Generation as well as Strategic Design and Start-Up Culture.

 

Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech-industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences. Our major/minor option will allow you to further tailor your professional profile by combining your core discipline with a range of specializations.

Digital Product Management BA

Hear from Dr. Professor Johannes Kiessler, head of BA Digital Product Management programme at the University of Europe for Applied Sciences

Digital Product Management BA

Hear from Dr. Professor Johannes Kiessler, head of BA Digital Product Management programme at the University of Europe for Applied Sciences

Collaboration Partners

Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

DHL Kooperationspartner

Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

Our student testimonials

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