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Digital Product Management, BA

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.

 

Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students are also taught media, art and cultural theory in the first semesters in order to participate in current and future discourses that precede the creation of relevant digital content.

 

 

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project about strategic concept for DHL, done by UE students

© Saad Minhas, Camilo Garzon, Laurin Holz

Key Facts

Starting semesters
Starting semesters

· Winter semester: September

· Summer semester: March

Tuition fees | EU applicants
Tuition fees | EU applicants

Standard: € 708 monthly 

 

Save additional € 70 each month with our starter bonus.

 

Please find out more about our fees, discounts, and how you can fund your studies.  

Tuition fees | Non-EU applicants
Tuition fees | Non-EU applicants

Standard: € 12,100 yearly

 

For more information on discounts, please contact us by filling out the form below.

 

Please find out more about our fees, discounts, and how you can fund your studies. 

Language of instruction
Language of instruction

English

Internship semester / semester abroad
Internship semester / semester abroad

5th semester

Here more

Degree
Degree

Bachelor of Arts (BA)

Credits
Credits

180 ECTS (6 semesters)

Highlights
Highlights

· Individual development

· Small learning groups

· Creative freedom

Campus
Campus

UE Innovation Hub

Curriculum

This programme consists of six semesters. Find out what will you study by downloading the curriculum.

 

Curriculum Digital Product Management

Digital Product Management at a glance

Graduates of our Bachelor programme in Digital Product Management have a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify business opportunities, formulate structured requirements for digital products and coordinate agile development teams and organisations.

 

During their studies, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills as well as intercultural competence, thus contributing to their personal development. 

A study-integrated internship (5th semester) at home or abroad enables students to acquire professional experience. Alternatively, students acquire international and intercultural competences in a semester abroad.

 

In the elective subjects, students can develop individual subject specialisations in the areas of Digital Workflows, User Research & Insight Generation as well as Strategic Design and Start-Up Culture.

 

Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech-industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences. 

Possible job titles for our graduates of Digital Product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management. The knowledge you will gain:

  • Develop and manage one or a series of digital products (e. g. web-based or mobile applications, user-specific and customised products).
  • Conduct strategic market analysis to generate a competitive advantage
  • Understand user and buyer personas and develop unique value propositions for both.
  • Analyse and continuously improve existing digital products.
  • Increase retention rates and customer lifetime value (LTV).
  • Create and prioritise strategic product roadmaps.
  • Work in close exchange with UX and CX designers.

Why you should study Digital Product Management!

Hear from Dr. Professor Johannes Kiessler, head of BA Digital Product Management programme at the University of Europe for Applied Sciences

Why you should study Digital Product Management!

Hear from Dr. Professor Johannes Kiessler, head of BA Digital Product Management programme at the University of Europe for Applied Sciences

Apply now for your Digital Product Management studies! The application deadlines end shortly before the start of each semester, so you can also start at UE at short notice. However, you can apply up to one year in advance - simply fill out our application form online.

 

A portfolio with samples of work is welcome but not required.

UE is awarding scholarships for young talents in the field of art & design at our Hamburg and Berlin locations every semester. Apply for the Digital Pioneers Scholarship - not only will you secure financial benefits for your Bachelor's degree in Digital Product Management, but you will also lay the first foundation for your future career.

 

Get more information and access to the application form here.

As a private university, the University of Europe for Applied Sciences offers above-average services for its students - from state-of-the-art technical equipment and internationally renowned teaching staff to a comprehensive range of practical projects. Only in this way can we optimally prepare you for your next career steps.

 

However, this also means that our tuition fees differ from those of public universities. In addition to our scholarships, we offer students other options for financing their studies. You can find more important information on our website about tuition fees and financing, and our student advisory service will be happy to answer any questions you may have.

Kleine Lerngruppen an der University of Europe for Applied Sciences Studiere an der University of Europe for Applied Sciences Die University of Europe for Applied Sciences ist systemakkreditiert UE lehrt auch im 3D Campus
Kleine Lerngruppen an der University of Europe for Applied Sciences

Learning from the best

In the B.A. Digital Product Management you always learn in small groups with a seminar character. Our lecturers are internationally successful and well-known experts in their field and not only impart important knowledge, but also support you individually during your studies.

Studiere an der University of Europe for Applied Sciences

Your individual path

Whether internship, specialisation modules or semester abroad - our interdisciplinary and practically oriented study subjects allow you to tailor your studies entirely to your personal interests, preferences and strengths.

Die University of Europe for Applied Sciences ist systemakkreditiert

Study internationally

The state-recognised Digital Product Management degree programme at the University of Europe for Applied Sciences is available in either German (Hamburg) or English (Berlin) - our university has several international campuses and welcomes students from over 100 nations.

UE lehrt auch im 3D Campus

Modern teaching

Practical experience is essential - that's why we offer the optimal framework conditions for all degree programmes. Take advantage of the MacPools, various studios and VR equipment for your projects and prepare yourself optimally for your future professional life.

Collaboration Partners

Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

DHL Kooperationspartner

Gain access to internships and real- life projects in a range of leading companies and cultural institutions.

Contact us today