Digital Product Management

A study-integrated internship (5th semester) at home or abroad enables students to acquire professional experience. Alternatively, students acquire international and intercultural competences in a semester abroad.

 

In the elective subjects, students can develop individual subject specialisations in the areas of Digital Workflows, User Research & Insight Generation as well as Strategic Design and Start-Up Culture.

 

Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech-industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences. 

Possible job titles for our graduates of Digital Product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management. The knowledge you will gain:

• Develop and manage one or a series of digital products (e. g. web-based or mobile applications, user-specific and customised products).
• Conduct strategic market analysis to generate a competitive advantage
• Understand user and buyer personas and develop unique value propositions for both.
• Analyse and continuously improve existing digital products.
• Increase retention rates and customer lifetime value (LTV).
• Create and prioritise strategic product roadmaps.
• Work in close exchange with UX and CX designers.

Apply now for your Digital Product Management studies! The application deadlines end shortly before the start of each semester, so you can also start at UE at short notice. However, you can apply up to one year in advance - simply fill out our application form online.

A portfolio with samples of work is welcome but not required.

UE is awarding scholarships for young talents in the field of art & design at our Hamburg and Berlin locations every semester. Apply for the Digital Pioneers Scholarship - not only will you secure financial benefits for your Bachelor's degree in Digital Product Management, but you will also lay the first foundation for your future career.

Get more information and access to the application form here.

As a private university, the University of Europe for Applied Sciences offers above-average services for its students - from state-of-the-art technical equipment and internationally renowned teaching staff to a comprehensive range of practical projects. Only in this way can we optimally prepare you for your next career steps.

However, this also means that our tuition fees differ from those of public universities. In addition to our scholarships, we offer students other options for financing their studies. You can find more important information on our website about tuition fees and financing, and our student advisory service will be happy to answer any questions you may have.