BA Digital Product Management
Plan, implement and lead the development of innovative digital products to become a key player in a technology-driven organisation
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Product Management, Innovation and Marketing
Graduates can apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.
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Curriculum | Digital Product Management
Across six semesters, students who choose to study product management will gain a wide range of in-demand skills and in-depth knowledge from management basics and design thinking to the BA thesis and final project. The bachelor’s degree in digital product management also includes a semester abroad or internship during the fifth semester to further students’ real-world experience and enable them to apply their knowledge in a practical setting.
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Key facts BA Digital Product Management
Check out our Location
Take a look at our modern Innovation Hub (Berlin-Potsdam).
Join us and experience the best of both worlds: The hustle and bustle of the capital Berlin and the relaxation of Potsdam.
Check out our Virtual Campus Tour.
Admission Requirements
Here are some things you will require for your application at the UE:
- Completed admission form
- Transcript & language proficiency
- CV & Copy of passport
- A portfolio is not required
- Admissions test (for non-EU applicants only).
Semesters & Credits
- 6 semesters
- 180 ECTS (Credits)
- Teaching language: English
- The programme starts in both the winter and summer terms.
- Study and examination regulations
In your 5th semester, you can do internships or study abroad.
Studying Digital Product Management at UE will provide you with a highly dynamic and interdisciplinary education in one of the tech industries’ most relevant areas.
You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences. In the elective subjects, students can develop individual subject specialisations in the areas of Digital workflow, User Research & Insight Generation as well as Strategic Design and Start-Up Culture.
Fees
- EU applicants standard: € 744 monthly
- Non-EU applicants standard: € 12,700 yearly
Got questions about financing? Check out our fees!
Digital Product Management at a glance
Graduates of our Bachelor programme in Digital Product Management have a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify business opportunities, formulate structured requirements for digital products and coordinate agile development teams and organisations.
During the product management degree, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills as well as intercultural competence. Therefore, choosing to study product management, contributes to students’ personal development.
Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students also explore media, art and cultural theory in the first semesters to participate in current and future discourses that precede the creation of relevant digital content.
Career options with a degree in Digital Product Management
Possible job titles for our graduates of Digital Product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management. The knowledge you will gain:
- Develop and manage one or a series of digital products (e. g. web-based or mobile applications, user-specific and customised products).
- Conduct strategic market analysis to generate a competitive advantage
- Understand user and buyer personas and develop unique value propositions for both.
- Analyse and continuously improve existing digital products.
- Increase retention rates (customer loyalty) and customer lifetime value (LTV).
- Create and prioritise strategic product roadmaps.
- Work in close exchange with UX and CX designers.
Innovation Hub in Potsdam:
Merging Creativity and Technology
An aging population in many economies is increasing the demand for accessible and inclusive design. Designers who can create products and services catering to diverse age groups and abilities are becoming invaluable. Programmes focusing on inclusive design principles can position UE graduates favorably in the job market.
Source: World Economic Forum, The Future of Jobs Report 2025
Industry Collaborations: Building Bridges to Success
Inspiring Creativity: Student Projects Showcase
Learn from our Experts
Read more about our professors and their career.
Prof. Johannes Kiessler
