Digital Business & Data Science

In the course of your Data Science studies in Hamburg and also at the UE Innovation Hub in Potsdam, you will acquire knowledge in the following areas:

• Quantitative Methods & Mathematics for Digital Technologies

• Economics, Business Administration, Management, Law, Accounting, Finance, Operations

• Digital Transformation, Digital Marketing, E-commerce and IT Service Management

• Data Structure & Algorithms and Fundamentals of Programming

• Networks and Cybersecurity

• Customer Relationship Management, Marketing and Entrepreneurship

• Data Science & Analytics, Advanced Programming and Engineering & Development

In order to effectively apply your theoretical knowledge in practice, you have the opportunity to complete an internship in one of our partner companies, to work on a business/technology project within the university and to spend a semester abroad at one of our partner institutions.

What is at stake with Digital Transformation and Industry 4.0 and what are the key attributes of technology?

• The pervasive feature of technology
• The rate of technology adoption is accelerating worldwide
• The non-rivalry and non-exclusiveness of technology in business and economics

What are the expectations and trends for 2016-2021 on industry performance & major areas of knowledge?

Major digital technology areas and key trends

• Big Data and Analytics
• Cybersecurity
• Cloud Computing and Mobility

Subject knowledge & activity areas

• Technology Watch, Digital Transformation and Strategy
• Data Science, Programming, Networks, Cybersecurity and Digital Business Models
• Digital Marketing, Social Media Communication, Innovation and Customer Relationship Management

Nowadays, the research and study of social sciences of the internet (the life online) is so relevant for people, businesses and governments that will play competitive advantages at regional, country and global landscapes in the short future.

Moreover, the paradigm changed from an economy based on natural resources, physical inputs and value chains based on physical infrastructure into one based on new knowledge, digital technology. Thus, decision-making processes and global value chains become more and more influenced by digital tools and systems, social networks and consumer data.

There are driving forces - political, social, cultural, economic and technological factors - that are promoting a disruptive change on digital ecosystems: firstly, the Internet of Documents (Adobe), secondly, the Internet of Commerce (Amazon, eBay, Alibaba, etc.), thirdly, the Internet of People (Facebook, LinkedIn, Twitter, etc.) and, more recently, the Internet of Things (IoT). Our Digital Business and Data Science B.Sc. programme offers students an insightful view into the future.

This transformation - also called the Fourth Industrial Revolution - is influencing innovative and growth strategies, conceptual models of design thinking and innovation management, technology convergence, business modelling, consumer behaviour, brand management, social media marketing and communication, online sales and customer relationship management. The same goes for processes reengineering, operations and supply chain management systems. Last, but not least, it is shaping data science and new knowledge, data security and privacy, corporate governance and policymaking.

Our students have multidisciplinary backgrounds, different nationalities, diverse cultures and multiple perspectives. You will learn how to develop entrepreneurial and innovative projects that combine new knowledge on digital technologies and business administration & management, while responding to disruptive corporate industry challenges. If you want to engage into an advanced content curriculum and innovative pedagogy experience, while interacting with a high qualified faculty team, who will support you individually along the programme and beyond, then the Digital Business & Data Science B.Sc. programme is a differentiator. 

The University of Europe for Applied Sciences (UE) is an accredited higher education institution awarded with multiple prices. Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English. Also we are ranked as one of the best universities in Germany in the field of business studies (U-Multirank 2018).

At UE, you will study in small course groups. We guarantee you individual mentoring and close contact with the lecturers. Our professors are leading experts in their fields with outstanding teaching, research and business success.

Moreover, we also value the linkage between the higher education and corporate industry ecosystem. The theory you learn will find practical approach in several project weeks. The variety of interdisciplinary courses gives you the chance to determine the content of your studies. We offer modern equipment like projectors in every room, Mac pools, SW programmes and more.

1. It is the new investment in technology, platform business models, systems, processes, tools, servers, cloud solutions and digital equipment to drive new value for customers and employees, and compete in an ever-changing digital economy

2. It doesn’t solely focus on technology. Early in its rise through the hype cycle, digital transformation was largely technology-centric with a majority of its audience consisting of CIOs, IT professionals, vendors, integrators and consultants. But, not anymore

3. It is about change, innovation and leadership, i.e., is part technology, but also part human

The rapid pace of change and globalisation is turning ecosystems more innovative and valuable. By 2020, the e-health industry, connected insurance and banking services, fast moving consumer goods and retail industries, telecommunication and computing services, automotive industry and e-energy, logistics and transportation sectors, and online education will play master digital transformation impact that will lead to economic growth, competitiveness increasing, high value jobs, and new learning capabilities and quality of life.

To study the digital technology revolution as a driving force is key to understand the future of social, educational and cultural changes, as well as digital businesses transformations, and e-Government optimisation models. This is challenging governments, companies and citizens, but there is a significant digital competencies & skills gap in Germany, Europe and worldwide. Our Digital Business and Data Science B.Sc. programme is addressing this need now and in the future.

As a private university, the University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. For this reason, studying at University of Europe for Applied Sciences (UE) costs more than at a public university. But it’s worth it:

• Our graduates meet essential requirements of careers in business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
• ​All tuition costs are included in the monthly tuition fee. No additional costs will be incurred, such as a matriculation fee, exam fees, an bachelor thesis fee or similar, as long as the course is completed within the standard study period.

The costs for the semester abroad are not included in these fees, as there are substantial differences depending on country and university.

We are happy to provide you more information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on funding on this webpage.

for entrepreneurs of digital and disruptive businesses, for innovators and digital marketeers. It is also for technology strategists, data scientists, and  software and web developers of the most innovative businesses and technical solutions to serve customers and add value to partners within global ecosystems.

Professional Opportunities

• Digital Business Leader and Strategist
• Digital Business Development Manager
• Digital Innovation Manager
• Digital Product & Service Designer and Developer
• Digital Marketing Manager
• Data Scientist Manager
• Digital Research & Development Manager
• Software Developer, Web Developer, App Developer
• Digital Business Consultant
• Chief Executive Officer
• Chief Digital Transformation Officer
• Chief Digital Marketing Officer
• Chief Digital Sales Officer
• Chief Digital Operations Officer

Since 1990s' the internet exploded and connected almost 1 billion users - the first wave, in 2000s' users connected almost reached the triple, with another 2 billion - the second wave, but nowadays digital connections are embedded in almost aspects of our daily lives. By the end of 2018 the value of the global information technology in the industry 4.0 eclipsed the $4.8 trillion mark in 2018, and it is still growing in 2019 and the next coming years. During 2008, the number of "things" connected to the internet exceeded the number of people on earth.

Our increasingly data driven world and the IoT trend is leading society into new challenges and changes like big data getting bigger, mobile computing, telecommunication costs, ubiquity, security, privacy and globalisation. The IoT holds a number of transformative implications on people, business and societies. The data and information flows that continually exchange from people and devices, businesses and governments can be aggregated and analysed to create new ways of design thinking, new types of products and services, new types of social behaviour experiences, consumer decision-making and citizenship models.

You can apply a year in advance for your desired starting semester.

To qualify for a bachelor's degree at University of Europe for Applied Sciences (UE), you must meet the following requirements:

• Online application
• Certified copy of your high school diploma or equivalent occupational certificate
• Entrance examination
• Personal interview (e.g., via Skype)
• Good English language skills