Marketing Management

Whether digital marketing, online marketing, social media marketing, customer management, crisis communication or market research: The master’s program advances the international, interdisciplinary, brand and communication-specific focus of your bachelor’s degree. It comprises four semesters during which will acquire all the skills you need for leadership and design tasks in international marketing management.

Depending on your chosen curriculum (60, 90, or 120 ECTS) you will dive deep into entrepreneurial thinking, culture shaping, strategic digital marketing, influencer communication and corporate social responsibility as well as general advances research methodologies.

The capstone project as well as exciting excursions round off the study program and allow you to gather valuable practical experience for an ideal start into your professional career.

Whether in an agency or a large company – as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. Our Master Marketing Management enables you to work in the fields below:

 

• Strategic Marketing
• Online Marketing / Digital Marketing
• Performance Marketing
• E-Commerce
• Brand Management
• Product Management
• Key Account Management
• Retail Management
• Sales Management
• Marketing and Communication Consulting
• Market Research
• Customer Relationship Management
• PR Consulting
• Media Relations Management
• Social Media Management
• Activities in the area of management or board assistance

 

Furthermore, you can subsequently complete your Ph.D. studies and enter a teaching or research position at universities. 

According to your exact position as well as employer, you can expect a wide range of possible starting salaries. While salaries may be lower in the marketing and media sector, you may earn a higher salary working at specialized companies from certain industries such as pharmaceutics, automotive as well as finance.

After completing your master’s degree, you can expect higher salaries than after a bachelor's degree or an apprenticeship. On average, you’ll earn about 40,800 euros gross per year as a career starter (absolventa.de). After 10 years of industry experience, you may reach salaries of roughly 68,000 euros gross per year.

While starters in PR earn about 35,400 euros gross per year, customer relationship managers earn 42,700 and product managers even 46,170 euros gross.

It is important to note that these salary figures are averages and may depend on various factors such as your experience, the location of the company and the size of the company. In larger cities such as Berlin, Munich, or Hamburg, you can usually expect higher salaries.

• Superior teaching quality: Our team of experienced lecturers has access to the latest teaching materials, virtual learning platforms, and cutting-edge research from our extensive university network. This enables you to stay up to date in your chosen field while completing the Marketing Management Master.

• Diverse Partnerships: UE boasts a vast network of national and international partners. Students have access to exclusive internships, scholarships, guest lectures, and industry and social events. Our partners include renowned sports clubs (BVB), leading manufacturers (CANON), agencies (MAGNUM Photos), major magazines (STERN), as well as top German brands (DHL).

• Learn German and more: Explore our language courses (German and others) for 1st and 2nd semester students and enhance your employability in Germany or international work settings by increasing your language proficiency.

• Acceleration Courses: Gain an edge with our courses partnered with industry leaders like IBM, AWS, Facebook, Tableau, and HubSpot. Enhance creative, entrepreneurial, and digital thinking internationally and gain a competitive advantage in the job market.

The University of Europe for Applied Sciences (UE) is a private university that is not funded by the state but relies on tuition fees. As a result, the cost of studying at UE is higher compared to public German universities. However, the investment is worthwhile. Our graduates acquire essential business skills that distinguish them from graduates of many public universities.

All costs for the Marketing Management Master are already included in the monthly tuition fee: matriculation fee, exam fees, master thesis fee as well as the costs of the Leadership Assessment Center.

If you need further information on funding your studies as well as on available scholarships, our Student Guidance Office will be happy help you out. You can find more details on our page about funding options.

You can apply up to one year in advance for the Marketing Management Master program at UE. To qualify for the program, you need to fulfil the following requirements:

• Online application
• Completion of a bachelor’s degree, a German diploma or magister
• Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
• Focus on business within your previous studies (alternatively, you may attend preliminary courses)
• Good English language skills (at least level B2)
• Interview in English

Find out more information about the application process here.

The Master of Arts (M.A.) in Marketing Management enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.