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Marketing Management, MA

Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.


At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected. This way, you will become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional.


As a student at UE, we train you to become a leader in marketing management. Case studies, practical projects and internships with top business partners expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option  to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.


Your course leader Prof. Dr. Wolfgang Merkle brings experience from management positions in large corporations such as Otto, Zara, Massimo Dutti or Tchibo to the table. Benefit from his know-how and learn from an experienced marketing leader!


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Key Facts

Starting semester
Starting semester

Winter semester: September

Tuition fees | EU applicants
Tuition fees | EU applicants

Standard Track (120 ECTS)


from € 820 monthly 


Save an additional discount of at least 15%. Please find out more about our fees, discounts, and how you can fund your studies. 


Tuition fees | Non-EU applicants
Tuition fees | Non-EU applicants

Standard Track (120 ECTS)


from € 10,938 yearly


Save an additional discount of at least 15%. Please find out more about our fees, discounts, and how you can fund your studies.



Master of Arts, MA


4 semester


Standard: 120 ECTS

Language of instruction
Language of instruction

English (Hamburg)*

German (Hamburg, Iserlohn)


*accreditation in preparation

UE Campus
UE Campus



Focus of the study
Focus of the study
  • Focus on individual development 
  • Practical projects & supervised internship
  • Teaching by renowned lecturers from the industry, e.g. Tchibo, ZARA, Otto Group


The Marketing Management (M.A.) degree comprises 4 semesters in which you will be trained to become an all-rounder in marketing. Learn more about the study contents in the curriculum.


Curriculum Marketing Management MA, 120 ECTS

Our student testimonials

Your Benefits

Why UE?

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The University of Europe for Applied Sciences (UE) is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach.


At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field.


You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Europe for Applied Sciences (UE) offers modern equipment like Smart Boards, Macpools and more.

Working during your study time

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We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only tke place on Wednesday afternoon until Friday and sometimes Saturday evening.


That is, why it is possible for you to work part-time and study full-time more easily. However, preparation and follow-up work need to be taken into account, since this is a full-time study course by curriculum.

“Expand your horizons of experience and knowledge."


Study Marketing Management and start your career

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Whether in an agency or a large company - as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. This master programme enables you to work and land jobs in the fields below:

  • Strategic Marketing

  • Online Marketing / Digital Marketing

  • Performance Marketing

  • E-Commerce

  • Brand Management

  • Product Management

  • Key Account Management

  • Retail Management

  • Sales Management

  • Marketing and Communication Consulting

  • Market Research

  • Customer Relationship Management

  • PR Consultant

  • Media Relations Manager

  • Social Media Manager

  • Activities in the area of management or board assistance

This Master of Arts (M.A.) allows you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.  

The programme structure

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Whether digital marketing, online marketing, social media marketing, customer management, crisis communication or market research: The Master's programme advances the international, interdisciplinary, brand and communication-specific focus of your Bachelor's degree. It comprises four semesters in which you, as a student, are taught all the skills you need for leadership and design tasks in international marketing management.

Tuition fees and funding

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As a private university, University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. Therefore, studying at UE costs more than at a public German university. But it’s worth it: Our graduates meet essential requirements of business which sets them apart from the graduates of many public universities.


Your employment and earnings prospects are greatly improved. All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.


We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this webpage.

Application process

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You can apply a year in advance for your desired starting semester. Students must meet the following requirements to qualify for the master’s degree programme:

  • Online application
  • Completion of a Bachelor degree, a German Diplom or Magister
  • Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
  • Focus on business within your previous studies (alternatively, you may attend preliminary courses)
  • Good English language skills (at least level B2)
  • Interview in English

Find out more information about the application process.


The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek

In the Master's programme in Marketing Management, you will learn exclusively from our renowned professors, who bring practical experience from a variety of marketing competences.


The focus of our teaching is on your individual support in small learning groups and personal contact with our professors. Our interdisciplinary range of courses enables you to actively shape your studies and career path. Exciting excursions round off the study programme.


The Master of Arts (M.A.) enables further Ph.D. studies with a final doctorate, possibly as a prerequisite for teaching and research at universities and other institutions.

Collaboration Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

DHL Kooperationspartner
Kooperation mit dem STERN Magazin am UE Campus Hamburg
Art und Deign Kooperationspartner Canon for den UE Campus Hamburg
UE Kooperationspartner Daimler am Campus Hamburg
UE Kooperationspartner Axel Springer  aus Hamburg
Logo des UE Kooperationspartners BASF

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

Contact us today