MA Marketing Management

Become an expert in marketing and build the foundation for your successful career.

Become a marketing manager

Today's marketers need to think holistically, as their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines. At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication.
As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience.

Request Brochure

Curriculum
MA Marketing Management

The Marketing Management (M.A.) degree comprises 4, 3 or 2 semesters. Through modules such as "Internal Marketing & Culture Shaping", and "Strategic & Digital Marketing", you will become an all-rounder in the marketing field.

Download Curriculum 120 ECTS Download Curriculum 90 ECTS Download Curriculum 60 ECTS

Key Facts about MA Marketing Management

Our Location

Learn more about our campus in Hamburg

Not on site? We’ve got you. Discover our campus through our Virtual Campus Tour below.

Virtual Tour

Fees

EU applicant standard: from from €854 per month
Non-EU applicant Standard: from €12,000 1st year

Check out our fees and financing page for more info.

Fees and Financing

Prof. Dr. Wolfgang Merkle, Vice Dean of the Faculty of Business and Economics and head of the Marketing Management (M.A) programme at UE, explains what students can expect when they enroll in the Marketing Management programme at UE.

Start, Language & Credits

ECTS: 120/90/60
Language: English
Winter semester: September
Summer semester: March
Classes are typically scheduled between Wednesdays & Saturdays

Examination and Study Regulations

Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Career Perspectives

Our Master Marketing Management program equips you with the strategic and operational expertise needed to effectively lead products or services, whether in agencies or large companies.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.

Career Centre

Admission Requirements

Here are some things you will need for your application:

Completed application form
Diploma / Bachelor certificate & – language certificate
CV & letter of motivation
Copy of your passport

Do you have any further questions? Then have a look at our admission requirements..

Admission Requirements

Study MBA Sustainable Water Management Programme

Spotlight Module: "Strategic & Digital Marketing"

In the "Strategic & Digital Marketing" module, students learn to navigate the dynamic marketing landscape. They develop a deep understanding of strategic positioning and integrate digital trends and evolving social values into their decision-making processes. Through practical examples, they learn important tools and applications in digital marketing. They analyze the debate between branding and performance marketing and develop their own strategic approaches for digital communication. Additionally, important digital applications in the retail environment are covered, emphasizing the linkage of marketing and sales with digital competencies.

a woman having 3D VR glasses in her hand and a drink

What happens after your studies?

Whether in an agency or a large company – as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. Our Master Marketing Management enables you to work in the following fields:

Strategic Marketing
Online Marketing / Digital Marketing
Performance Marketing
E-Commerce
Brand Management
Product Management

Studying in Hamburg

Studying the Master's degree programme in Marketing Management at our locations in Hamburg is an excellent opportunity for anyone who wants to excel in the field of marketing. As a vibrant business metropolis and cultural centre, Hamburg offers a dynamic environment in which to teach marketing management skills. With its variety of industries, including media, logistics, and finance, Hamburg offers plenty of opportunity for hands-on experience and the application of marketing principles in practice.

In addition, Hamburg's strategic location as a major port city and its status as a global trade hub offer unique advantages for students interested in international marketing and global business. By immersing themselves in Hamburg's dynamic business landscape, students can gain valuable insights into global marketing trends, consumer behaviour, and market dynamics.

“Marketing Management in the master’s programme at UE is designed to be highly application-oriented. We have structured the curriculum to align with the latest industry insights, ensuring that students gain practical knowledge through case studies and real-world examples.”

– Prof. Dr. Wolfgang Merkle