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Marketing Management, MA*

Today's marketers need to think holistically, as their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.


At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication.


As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.


Your course leader Prof. Dr. Wolfgang Merkle brings experience from management positions in large corporations such as Otto, Zara, Massimo Dutti or Tchibo to the table. Benefit from his know-how and learn from an experienced marketing leader!


* in accreditation.

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Key Facts

Starting semester

Starting semester

Winter semester: September

Summer semester: March

Tuition fees | EU applicants

Tuition fees | EU applicants

Standard Track (120 ECTS)


from € 820 monthly 


Save additional 15%. Please find out more about our fees, additional savings, and your funding options.

Tuition fees | Non-EU applicants

Tuition fees | Non-EU applicants

Standard Track (120 ECTS)


from € 10,938 yearly


Save additional 15%. Please find out more about our fees, additional savings, and your funding options.




Master of Arts, MA



4 semester

3 semester

2 semester



Standard: 120 ECTS

Fast-Track: 90 or 60 ECTS

Language of instruction

Language of instruction

English* (Hamburg)

German (Hamburg, Iserlohn)


*in accreditation


Campus and Virtual Tour

Campus and Virtual Tour




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Focus of the study

Focus of the study

  • Focus on individual development 
  • Practical projects & supervised internship
  • Teaching by renowned lecturers from the industry, e.g. Tchibo, ZARA, Otto Group


The Marketing Management (M.A.) degree comprises 4, 3 or 2 semesters in which you will be trained to become an all-rounder in marketing. Learn more about the study contents in the curriculum.


UE Curriculum MAMA 120ECTS EN UE Curriculum MAMA 90 ECTS EN UE Curriculum MAMA 60 ECTS EN

Our student testimonials

Study Marketing Management - all information at a glance

In our master’s program in Marketing Management, you will learn from internationally renowned professors providing practical experience from a variety of marketing competences and profound industry networks.


The focus of our teaching is on offering individual support via small classes as well as personal contact with our professors. Our interdisciplinary range of courses enables you to actively shape your studies and career path according to your interests, passions, and talents.


The Marketing Management Master of Arts (M.A.) enables further Ph.D. studies with a final doctorate, possibly as a prerequisite for teaching and research at universities and other institutions.

Whether digital marketing, online marketing, social media marketing, customer management, crisis communication or market research: The master’s program advances the international, interdisciplinary, brand and communication-specific focus of your bachelor’s degree. It comprises four semesters during which will acquire all the skills you need for leadership and design tasks in international marketing management.


Depending on your chosen curriculum (60, 90, or 120 ECTS) you will dive deep into entrepreneurial thinking, culture shaping, strategic digital marketing, influencer communication and corporate social responsibility as well as general advances research methodologies.


The capstone project as well as exciting excursions round off the study program and allow you to gather valuable practical experience for an ideal start into your professional career.

Whether in an agency or a large company – as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. Our Master Marketing Management enables you to work in the fields below:


  • Strategic Marketing
  • Online Marketing / Digital Marketing
  • Performance Marketing
  • E-Commerce
  • Brand Management
  • Product Management
  • Key Account Management
  • Retail Management
  • Sales Management
  • Marketing and Communication Consulting
  • Market Research
  • Customer Relationship Management
  • PR Consulting
  • Media Relations Management
  • Social Media Management
  • Activities in the area of management or board assistance


Furthermore, you can subsequently complete your Ph.D. studies and enter a teaching or research position at universities. 

According to your exact position as well as employer, you can expect a wide range of possible starting salaries. While salaries may be lower in the marketing and media sector, you may earn a higher salary working at specialized companies from certain industries such as pharmaceutics, automotive as well as finance.


After completing your master’s degree, you can expect higher salaries than after a bachelor's degree or an apprenticeship. On average, you’ll earn about 40,800 euros gross per year as a career starter ( After 10 years of industry experience, you may reach salaries of roughly 68,000 euros gross per year.


While starters in PR earn about 35,400 euros gross per year, customer relationship managers earn 42,700 and product managers even 46,170 euros gross.


It is important to note that these salary figures are averages and may depend on various factors such as your experience, the location of the company and the size of the company. In larger cities such as Berlin, Munich, or Hamburg, you can usually expect higher salaries.

  • Superior teaching quality: Our team of experienced lecturers has access to the latest teaching materials, virtual learning platforms, and cutting-edge research from our extensive university network. This enables you to stay up to date in your chosen field while completing the Marketing Management Master.


  • Diverse Partnerships: UE boasts a vast network of national and international partners. Students have access to exclusive internships, scholarships, guest lectures, and industry and social events. Our partners include renowned sports clubs (BVB), leading manufacturers (CANON), agencies (MAGNUM Photos), major magazines (STERN), as well as top German brands (DHL).


  • Learn German and more: Explore our language courses (German and others) for 1st and 2nd semester students and enhance your employability in Germany or international work settings by increasing your language proficiency.


  • Acceleration Courses: Gain an edge with our courses partnered with industry leaders like IBM, AWS, Facebook, Tableau, and HubSpot. Enhance creative, entrepreneurial, and digital thinking internationally and gain a competitive advantage in the job market.

The University of Europe for Applied Sciences (UE) is a private university that is not funded by the state but relies on tuition fees. As a result, the cost of studying at UE is higher compared to public German universities. However, the investment is worthwhile. Our graduates acquire essential business skills that distinguish them from graduates of many public universities.


All costs for the Marketing Management Master are already included in the monthly tuition fee: matriculation fee, exam fees, master thesis fee as well as the costs of the Leadership Assessment Center.


If you need further information on funding your studies as well as on available scholarships, our Student Guidance Office will be happy help you out. You can find more details on our page about funding options.

You can apply up to one year in advance for the Marketing Management Master program at UE. To qualify for the program, you need to fulfil the following requirements:


  • Online application
  • Completion of a bachelor’s degree, a German diploma or magister
  • Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
  • Focus on business within your previous studies (alternatively, you may attend preliminary courses)
  • Good English language skills (at least level B2)
  • Interview in English


Find out more information about the application process here.


The Master of Arts (M.A.) in Marketing Management enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.

Collaboration Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

DHL Kooperationspartner
Kooperation mit dem STERN Magazin am UE Campus Hamburg
Art und Deign Kooperationspartner Canon for den UE Campus Hamburg
UE Kooperationspartner Daimler am Campus Hamburg
UE Kooperationspartner Axel Springer  aus Hamburg
Logo des UE Kooperationspartners BASF

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

Contact us today