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Marketing Management, MA

Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.

 

At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected. This way, you will become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional.

 

As a student at UE, we train you to become a leader in marketing management. Case studies, practical projects and internships with top business partners expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option  to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.

 

Your course leader Prof. Dr. Wolfgang Merkle brings experience from management positions in large corporations such as Otto, Zara, Massimo Dutti or Tchibo to the table. Benefit from his know-how and learn from an experienced marketing leader!

 

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Key Facts

Degree
Degree

Master of Arts 

Starting Semester
Starting Semester

Winter semester: September

4 Semesters

Language of instruction
Language of instruction

German

Focus of the study
Focus of the study
  • Focus on individual development and a flexible schedule (2.5 - 3.5 days/week)
  • Practical projects & supervised internship
  • Teaching by renowned lecturers from the industry, e.g. Tchibo, ZARA, Otto Group
Tuition fee
Tuition fee

EU: from 11,988; € yearly

Non-EU: from 13,188 € yearly

You can find detailed information about fees and finances here.

Lecture period
Lecture period

Wednesday afternoon until Saturday evening

Credit Points
Credit Points

120 ECTS

 

*Important note
*Important note

There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19. Read more

UE Campus
UE Campus

Hamburg 

Iserlohn 

Curriculum

The Marketing Management (M.A.) degree comprises 4 semesters in which you will be trained to become an all-rounder in marketing. Learn more about the study contents in the curriculum.

 

Curriculum Marketing Management (M.A.)
Learn more about the UE Job promise

Learn more about the UE Job promise

Getting the job you really want can be challenging since the requirements and skills to start your career are increasing rapidly. At UE, it’s our mission to support you all along the way to start the career of your choice. 

 

The UE Job Promise is a unique offering applicable to programmes we believe are highly sought after in the international job market. We are offering you a free top-up Master's programme*,  if you can't find a job within 12 months after graduation. We recommend you to speak with your personal study advisor to get more details about this exclusive UE opportunity.

*T&Cs apply

Your Benefits

Why UE?

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The University of Europe for Applied Sciences (UE) is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach.

 

At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field.

 

You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Europe for Applied Sciences (UE) offers modern equipment like Smart Boards, Macpools and more.

Working during your study time

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We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only tke place on Wednesday afternoon until Friday and sometimes Saturday evening.

 

That is, why it is possible for you to work part-time and study full-time more easily. However, preparation and follow-up work need to be taken into account, since this is a full-time study course by curriculum.

“Expand your horizons of experience and knowledge."

 

Study Marketing Management and start your career

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Whether in an agency or a large company - as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. This master programme enables you to work and land jobs in the fields below:

  • Strategic Marketing

  • Online Marketing / Digital Marketing

  • Performance Marketing

  • E-Commerce

  • Brand Management

  • Product Management

  • Key Account Management

  • Retail Management

  • Sales Management

  • Marketing and Communication Consulting

  • Market Research

  • Customer Relationship Management

  • PR Consultant

  • Media Relations Manager

  • Social Media Manager

  • Activities in the area of management or board assistance

This Master of Arts (M.A.) allows you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.  

The programme structure

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Whether digital marketing, online marketing, social media marketing, customer management, crisis communication or market research: The Master's programme advances the international, interdisciplinary, brand and communication-specific focus of your Bachelor's degree. It comprises four semesters in which you, as a student, are taught all the skills you need for leadership and design tasks in international marketing management.

Tuition fees and funding

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As a private university, University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. Therefore, studying at UE costs more than at a public German university. But it’s worth it: Our graduates meet essential requirements of business which sets them apart from the graduates of many public universities.

 

Your employment and earnings prospects are greatly improved. All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.

 

We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this webpage.

Application process

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You can apply a year in advance for your desired starting semester. Students must meet the following requirements to qualify for the master’s degree programme:

  • Online application
  • Completion of a Bachelor degree, a German Diplom or Magister
  • Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
  • Focus on business within your previous studies (alternatively, you may attend preliminary courses)
  • Good English language skills (at least level B2)
  • Interview in English

Find out more information about the application process.

 

The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek

In the Master's programme in Marketing Management, you will learn exclusively from our renowned professors, who bring practical experience from a variety of marketing competences.

 

The focus of our teaching is on your individual support in small learning groups and personal contact with our professors. Our interdisciplinary range of courses enables you to actively shape your studies and career path. Exciting excursions round off the study programme.

 

The Master of Arts (M.A.) enables further Ph.D. studies with a final doctorate, possibly as a prerequisite for teaching and research at universities and other institutions.

Collaboration Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

Our student testimonials

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