Starting semester
Winter semester: September
Application deadline extended: Apply here for summer 2023!
Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.
At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected. This way, you will become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional.
As a student at UE, we train you to become a leader in marketing management. Case studies, practical projects and internships with top business partners expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.
Your course leader Prof. Dr. Wolfgang Merkle brings experience from management positions in large corporations such as Otto, Zara, Massimo Dutti or Tchibo to the table. Benefit from his know-how and learn from an experienced marketing leader!
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Winter semester: September
Standard Track (120 ECTS)
from € 820 monthly
Save an additional discount of at least 15%. Please find out more about our fees, discounts, and how you can fund your studies.
Standard Track (120 ECTS)
from € 10,938 yearly
Save an additional discount of at least 15%. Please find out more about our fees, discounts, and how you can fund your studies.
Master of Arts, MA
4 semester
Standard: 120 ECTS
English (Hamburg)*
German (Hamburg, Iserlohn)
*accreditation in preparation
The Marketing Management (M.A.) degree comprises 4 semesters in which you will be trained to become an all-rounder in marketing. Learn more about the study contents in the curriculum.
Curriculum Marketing Management MA, 120 ECTS
Why UE?
Show moreThe University of Europe for Applied Sciences (UE) is state-accredited, has been awarded on multiple occasions and is worldwide leading in international approach.
At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field.
You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Europe for Applied Sciences (UE) offers modern equipment like Smart Boards, Macpools and more.
Working during your study time
Show moreWe want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only tke place on Wednesday afternoon until Friday and sometimes Saturday evening.
That is, why it is possible for you to work part-time and study full-time more easily. However, preparation and follow-up work need to be taken into account, since this is a full-time study course by curriculum.
Study Marketing Management and start your career
Show moreWhether in an agency or a large company - as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. This master programme enables you to work and land jobs in the fields below:
Strategic Marketing
Online Marketing / Digital Marketing
Performance Marketing
E-Commerce
Brand Management
Product Management
Key Account Management
Retail Management
Sales Management
Marketing and Communication Consulting
Market Research
Customer Relationship Management
PR Consultant
Media Relations Manager
Social Media Manager
Activities in the area of management or board assistance
This Master of Arts (M.A.) allows you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.
The programme structure
Show moreWhether digital marketing, online marketing, social media marketing, customer management, crisis communication or market research: The Master's programme advances the international, interdisciplinary, brand and communication-specific focus of your Bachelor's degree. It comprises four semesters in which you, as a student, are taught all the skills you need for leadership and design tasks in international marketing management.
Tuition fees and funding
Show moreAs a private university, University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. Therefore, studying at UE costs more than at a public German university. But it’s worth it: Our graduates meet essential requirements of business which sets them apart from the graduates of many public universities.
Your employment and earnings prospects are greatly improved. All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this webpage.
Application process
Show moreYou can apply a year in advance for your desired starting semester. Students must meet the following requirements to qualify for the master’s degree programme:
Find out more information about the application process.
The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.
– Simon Sinek
In the Master's programme in Marketing Management, you will learn exclusively from our renowned professors, who bring practical experience from a variety of marketing competences.
The focus of our teaching is on your individual support in small learning groups and personal contact with our professors. Our interdisciplinary range of courses enables you to actively shape your studies and career path. Exciting excursions round off the study programme.
The Master of Arts (M.A.) enables further Ph.D. studies with a final doctorate, possibly as a prerequisite for teaching and research at universities and other institutions.
Gain access to internships and real-life business projects with a range of leading companies to boost your career.
Gain access to internships and real-life business projects with a range of leading companies to boost your career.
Learn all about our experienced professors of this programme.