BSc Applied Business Psychology

Where business meets behaviour – shape the future of work with psychological insight.

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Applied Business Psychology, B.Sc.

At UE, we offer two distinct psychology-focused Bachelor’s programmes tailored to different career paths. The B.Sc. in Applied Business Psychology (Hamburg campus) combines psychological insight with business strategy. You'll explore how behaviour influences leadership, marketing, and workplace dynamics — ideal for careers in HR, consulting, or organisational development.
In contrast, the B.Sc. Business Psychology (Berlin campus) provides a broader scientific foundation, covering areas like clinical, developmental, and biological psychology. This programme suits those interested in mental health, education, or research careers.
Both programmes share a strong practical focus and international outlook—designed to equip you for the future, whichever direction you choose.

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Curriculum Applied Business Psychology

The BSc in Applied Business Psychology spans six semesters and offers an interdisciplinary curriculum that blends core psychological knowledge with business acumen. Students will explore modules such as Personality Psychology , Digital Transformation, Occupational Psychology as well asPsychological Diagnostics and Interventions.

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Key Facts about BSc Applied Business Psychology

Our Locations

Find out everything about our location in Hamburg.

Not on site? We’ve got you. Discover our campus through our Virtual Campus Tour below.

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Fees

€12,700 per year

Check out our fees and financing page for more info.

Fees and Financing

Annamaria studied Business Psychology at UE. Today she is a team leader in recruiting for a large German company – find out how her studies at UE prepared her for her career goals.

Start, Language & Credits

ECTS: 180
Language: English
Winter semester: September
Summer semester: March

Examination and Study Regulations
Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Career Perspectives

Business psychology professions can be found in human resources, marketing and advertising, management consultancy and occupational psychology.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry.

Career Development Centre

Admission Requirements

Here are some things you will need for your application:

Completed application form
Highschool Diploma & language certificate
CV
Copy of your passport

Do you have any further questions? Then have a look at our admission requirements.

Admission Requirements

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Spotlight Module: Psychological Diagnostics and Interventions

This module equips students with one of the most critical skill sets in applied psychology: the ability to assess, interpret, and influence human behaviour using scientifically grounded methods. You'll learn how to select and apply diagnostic tools, design intervention strategies, and evaluate their effectiveness in business contexts.
Whether it's identifying the right candidate for a leadership role, improving team dynamics, or implementing change processes, you’ll develop the analytical mindset and practical tools to make informed, ethical, and data-driven decisions. Through real-world case studies, this module bridges theory and practice, preparing you to work confidently in HR, consulting, coaching, and organisational development.

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What happens after your studies?

As a graduate of the Applied Business Psychology B.Sc. programme, you’ll be uniquely qualified to bridge the gap between business strategy and human behaviour. Your expertise in psychological assessment, organisational development, and consumer behaviour will open the door to a wide range of dynamic career paths across industries.
You’ll be able to work in corporations, consultancies, HR departments, marketing agencies, or start your own business in the people and performance space. Whether you're passionate about optimising workplace culture or decoding the customer journey—your skills will be in high demand. Typical career paths include:

Business Psychologist
Human Resources Business Partner
Organisational Development Consultant
Recruitment or Talent Acquisition Specialist

UE Foundation Diploma

If you do not yet meet the admission requirements for the Applied Business Psychology B.Sc. programme, the University of Europe for Applied Sciences (UE) offers a one-semester Foundation Diploma to help you successfully begin your studies. This preparatory programme is designed to enhance your English language proficiency and provide you with essential foundations in business and psychology. In addition to strengthening your academic writing and research skills, it also fosters intercultural awareness and communication—critical for a global career in business psychology.

The Foundation Diploma offers a supportive entry into university life and gives you a first-hand experience of UE’s interdisciplinary and international study environment. An added benefit: the tuition for the Foundation Diploma will be fully credited toward your sixth and final semester of the Bachelor’s programme. When applying, simply select “Undergraduate + Foundation Diploma” to secure your spot.

Studying at UE Hamburg

Choosing Hamburg as the place to study Applied Business Psychology is a decision that places you at the heart of one of Germany’s most dynamic and internationally connected cities. As a major hub for business, media, and innovation, Hamburg offers an ideal environment to observe and engage with real-world applications of business psychology—from multinational corporations to emerging start-ups and creative agencies. The city’s diverse cultural landscape and thriving job market provide valuable networking and internship opportunities across sectors such as HR, marketing, organisational consulting, and digital transformation. Studying at UE’s Hamburg campus means learning in a cosmopolitan, forward-thinking setting where theory meets practice—preparing you for a career with global relevance.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Silke Heuse

Dr. Silke Heuse is the Programme Leader for Psychology and Vice Dean for the Business department at the University of Europe for Applied Sciences, Hamburg Campus.