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Prof. Dr. Katariina Juusola is a Professor of Corporate Management at the University of Europe for Applied Sciences, Dubai campus.
Prof. Dr. Katariina Juusola
Field of Expertise: Business Administration with a focus on Corporate Management
Campus: Dubai
Office Hours: By Appointment
Prof. Dr. Katariina Juusola is a Professor of Corporate Management at the University of Europe for Applied Sciences, Dubai campus.
Education background:
Doctor of Science in Economics and Business Administration (PhD).
Major: Marketing. University of Jyväskylä, Finland. (Accredited by AACSB and AMBA).
Master of Science in Economics and Business Administration.
Major: International Business. University of Oulu, Finland. (Accredited by AACSB).
Bachelor of Business Administration.
Major: International Business. Oulu University of Applied Sciences, Finland.
Master of Arts in Bilingualism and Multilingualism
University of Wales Trinity Saint David, UK.
Prof. Dr. Juusola is an accomplished academic with an established international profile in both teaching and research. She is particularly interested in cross-disciplinary approaches that connect business, education, and societal impact. Her research interests focus on international management and marketing, nation branding, higher education systems, sustainability, and multilingualism. Her research has been published in leading peer-reviewed journals and has gained recognition beyond academia, including features in major outlets such as the Financial Times and Times Higher Education.
Education background:
Doctor of Science in Economics and Business Administration (PhD).
Major: Marketing. University of Jyväskylä, Finland. (Accredited by AACSB and AMBA).
Master of Science in Economics and Business Administration.
Major: International Business. University of Oulu, Finland. (Accredited by AACSB).
Bachelor of Business Administration.
Major: International Business. Oulu University of Applied Sciences, Finland.
Master of Arts in Bilingualism and Multilingualism
University of Wales Trinity Saint David, UK.
Prof. Dr. Juusola is an accomplished academic with an established international profile in both teaching and research. She is particularly interested in cross-disciplinary approaches that connect business, education, and societal impact. Her research interests focus on international management and marketing, nation branding, higher education systems, sustainability, and multilingualism. Her research has been published in leading peer-reviewed journals and has gained recognition beyond academia, including features in major outlets such as the Financial Times and Times Higher Education.
2025–Present – Freelance Business Owner, United Arab Emirates
Providing communications coaching and advisory services
2024–Present – Product Partner, Bilingual Family, Scotland
Develop and deliver research-informed digital content and workshops for multilingual families, educators, and professionals
Lead strategic marketing and product development initiatives
Engage communities through webinars, social media, and professional collaborations
Represent the organization in public events and cross-sector dialogues on multilingualism
2021–2022 – Independent Contractor, Hult International Business School, UAE
Delivered consultancy workshops for postgraduate and executive audiences
2021 – Subcontractor (Consultancy Project), UCL Consultants Ltd / Universities UK International
Contributed to project: “Transnational graduate outcomes: A case study of the United Arab Emirates”
2021–2024 – PEaCH Ambassador (Erasmus+ Project)
Promoted and supported initiatives advancing bilingualism and multilingual education
2011–2013 – Program Coordinator, Advanced Executive Education Program, Oulu Business School, Finland
Coordinated planning and delivery of a bridge program to PhD studies for two cohorts (~50 students)
2010 – Business Development Manager, JT Service Oy, Finland
Developed quality management systems and operational processes
Prepared cost assessments, quotations, and technical documentation for public and private sector projects
2008–2010 – Airline Representative, Oy Touch N' Go, Finland
Delivered front-line customer service and managed passenger travel requirements
2009 – Market Supervisor, Stora Enso Oyj, Finland
Coordinated sales, production, and logistics functions to meet delivery targets
2006–2008 – Sales Assistant (Key Account Support), PKC Group Oyj, Finland
Supported key account operations and customer service in a manufacturing environment
2005 – Credit Controller, Rautaruukki Oyj, Finland
Managed accounts receivable processes, including invoicing, payment tracking, and remittance handling
Providing communications coaching and advisory services
2024–Present – Product Partner, Bilingual Family, Scotland
Develop and deliver research-informed digital content and workshops for multilingual families, educators, and professionals
Lead strategic marketing and product development initiatives
Engage communities through webinars, social media, and professional collaborations
Represent the organization in public events and cross-sector dialogues on multilingualism
2021–2022 – Independent Contractor, Hult International Business School, UAE
Delivered consultancy workshops for postgraduate and executive audiences
2021 – Subcontractor (Consultancy Project), UCL Consultants Ltd / Universities UK International
Contributed to project: “Transnational graduate outcomes: A case study of the United Arab Emirates”
2021–2024 – PEaCH Ambassador (Erasmus+ Project)
Promoted and supported initiatives advancing bilingualism and multilingual education
2011–2013 – Program Coordinator, Advanced Executive Education Program, Oulu Business School, Finland
Coordinated planning and delivery of a bridge program to PhD studies for two cohorts (~50 students)
2010 – Business Development Manager, JT Service Oy, Finland
Developed quality management systems and operational processes
Prepared cost assessments, quotations, and technical documentation for public and private sector projects
2008–2010 – Airline Representative, Oy Touch N' Go, Finland
Delivered front-line customer service and managed passenger travel requirements
2009 – Market Supervisor, Stora Enso Oyj, Finland
Coordinated sales, production, and logistics functions to meet delivery targets
2006–2008 – Sales Assistant (Key Account Support), PKC Group Oyj, Finland
Supported key account operations and customer service in a manufacturing environment
2005 – Credit Controller, Rautaruukki Oyj, Finland
Managed accounts receivable processes, including invoicing, payment tracking, and remittance handling
2025–Present – Professor of Corporate Management, University of Europe for Applied Sciences, Dubai, UAE
2020–2026 – Associate Professor of Marketing, Ajman University, UAE
2018–2020 – Assistant Professor, Department Head, Program Director, MODUL University Dubai, UAE
2016–2018 – Assistant Professor, The British University in Dubai, UAE
2014–2016 – Visiting Faculty, United Arab Emirates University, UAE
2013–2014 – Doctoral Researcher, University of Jyväskylä, Finland
2020–2026 – Associate Professor of Marketing, Ajman University, UAE
2018–2020 – Assistant Professor, Department Head, Program Director, MODUL University Dubai, UAE
2016–2018 – Assistant Professor, The British University in Dubai, UAE
2014–2016 – Visiting Faculty, United Arab Emirates University, UAE
2013–2014 – Doctoral Researcher, University of Jyväskylä, Finland
Full research profile available at: Katariina Juusola - Google Scholar
Selected recent publications:
Juusola, K., Venkitachalam, K., Kleber, D., & Popat, A. (2026). Knowledge sharing in open social innovation for sustainable development: Evidence from rural social enterprises. Journal of Strategy and Management. https://doi.org/10.1108/JSMA-12-2023-0322
AlSaadi, A., Juusola, K., & Alaufi, M. (2025). Policy borrowing and the making of transformative higher education spaces: A comparative study of the UAE and Oman. International Journal of Educational Research. https://doi.org/10.1016/j.ijer.2025.102796
Al Besher, H., Lahrech, A., Juusola, K., & Sylwester, K. (2025). Nation brand distance and trade flows: A structural gravity model approach. https://doi.org/10.1177/03128962251331081
Juusola, K., Lahrech, A., & AlDabbas, H. (2025). Exploring the relationship between innovation efficiency and nation brand strength: A panel study. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-024-02427-5
Juusola, K., Kleber, D., & Popat, A. (2024). Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users. Journal of Social Marketing, 14(2), 210–227.
Juusola, K., & Lahrech, A. (2024). Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid. Australian Journal of Management, 49(2), 249–271.
Juusola, K., Wilkins, S., & Jamous, S. (2023). Branding discourses in transnational higher education in the era of hypercompetition: Leveraging secondary brand associations. Compare: A Journal of Comparative and International Education. https://doi.org/10.1080/03057925.2023.2292533
Juusola, K., Boakye, K., Blankson, C., & Cao, G. (2023). A comparative examination of the motivating factors underpinning consumers’ loyalty toward credit card usage in the United States and France. International Journal of Bank Marketing, 41(7), 1743–1768.
Lahrech, A., Aldabbas, H., & Juusola, K. (2023). Determining the predictive importance of the core dimensions of nation brands. Journal of Product & Brand Management, 32(8), 1207–1219.
Juusola, K. (2023). Enhancing teaching and learning through the co-creative learning community approach. Educational Action Research, 31(1), 102–117.
Juusola, K., & Srouji, R. (2023). Challenges associated with sustainability accounting and reporting practices: A legitimacy perspective. International Journal of Law and Management, 65(1), 64–87.
Juusola, K. (2023). Coping with managerialism: Academics’ responses to conflicting institutional logics in business schools. International Journal of Management in Education, 17(1), 89–107.
Kleber, D., & Juusola, K. (2021). Open innovation—An explorative study on value co-creation tools for nation branding and building a competitive identity. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 206.
Rensimer, L., Henseke, G., Juusola, K., & McGowan, T. (2021). Transnational graduate outcomes: A case study of the United Arab Emirates. Universities UK International.
Lahrech, A., Juusola, K., & Al Ansaari, M. (2020). Toward more rigorous country brand assessments: The Modified Country Brand Strength Index. International Marketing Review, 37(2), 319–344.
Selected recent publications:
Juusola, K., Venkitachalam, K., Kleber, D., & Popat, A. (2026). Knowledge sharing in open social innovation for sustainable development: Evidence from rural social enterprises. Journal of Strategy and Management. https://doi.org/10.1108/JSMA-12-2023-0322
AlSaadi, A., Juusola, K., & Alaufi, M. (2025). Policy borrowing and the making of transformative higher education spaces: A comparative study of the UAE and Oman. International Journal of Educational Research. https://doi.org/10.1016/j.ijer.2025.102796
Al Besher, H., Lahrech, A., Juusola, K., & Sylwester, K. (2025). Nation brand distance and trade flows: A structural gravity model approach. https://doi.org/10.1177/03128962251331081
Juusola, K., Lahrech, A., & AlDabbas, H. (2025). Exploring the relationship between innovation efficiency and nation brand strength: A panel study. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-024-02427-5
Juusola, K., Kleber, D., & Popat, A. (2024). Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users. Journal of Social Marketing, 14(2), 210–227.
Juusola, K., & Lahrech, A. (2024). Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid. Australian Journal of Management, 49(2), 249–271.
Juusola, K., Wilkins, S., & Jamous, S. (2023). Branding discourses in transnational higher education in the era of hypercompetition: Leveraging secondary brand associations. Compare: A Journal of Comparative and International Education. https://doi.org/10.1080/03057925.2023.2292533
Juusola, K., Boakye, K., Blankson, C., & Cao, G. (2023). A comparative examination of the motivating factors underpinning consumers’ loyalty toward credit card usage in the United States and France. International Journal of Bank Marketing, 41(7), 1743–1768.
Lahrech, A., Aldabbas, H., & Juusola, K. (2023). Determining the predictive importance of the core dimensions of nation brands. Journal of Product & Brand Management, 32(8), 1207–1219.
Juusola, K. (2023). Enhancing teaching and learning through the co-creative learning community approach. Educational Action Research, 31(1), 102–117.
Juusola, K., & Srouji, R. (2023). Challenges associated with sustainability accounting and reporting practices: A legitimacy perspective. International Journal of Law and Management, 65(1), 64–87.
Juusola, K. (2023). Coping with managerialism: Academics’ responses to conflicting institutional logics in business schools. International Journal of Management in Education, 17(1), 89–107.
Kleber, D., & Juusola, K. (2021). Open innovation—An explorative study on value co-creation tools for nation branding and building a competitive identity. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 206.
Rensimer, L., Henseke, G., Juusola, K., & McGowan, T. (2021). Transnational graduate outcomes: A case study of the United Arab Emirates. Universities UK International.
Lahrech, A., Juusola, K., & Al Ansaari, M. (2020). Toward more rigorous country brand assessments: The Modified Country Brand Strength Index. International Marketing Review, 37(2), 319–344.