More than just a degree
Our team
Dr. Hafidha Bettayeb is a guest professor in Corporate Management at the University of Europe for Applied Sciences, Dubai campus.
Dr. Hafidha Bettayeb
Field of Expertise: Corporate Management; Marketing; Entrepreneurship; Strategic Management; Organizational Behavior; Sustainability and CSR; Business Analytics; Artificial Intelligence in Business Education; Business Development; Enterprise Management
Campus: Dubai
Office Hours: By Appointment
Dr. Hafidha Bettayeb is a guest professor of Corporate Management at the University of Europe for Applied Sciences, Dubai campus. She is an academic and business consultant with more than 20 years of academic, consulting, and industry experience across the United Arab Emirates, Saudi Arabia, and the United Kingdom.
Her expertise spans corporate management, international business, marketing, entrepreneurship, strategic management, organizational behavior, sustainability and CSR, business analytics, artificial intelligence in business education, business development, and enterprise management. Her career combines higher education experience with practical business leadership, enterprise consulting, business development, and organisational management.
Dr. Bettayeb is particularly recognised for integrating artificial intelligence, sustainability principles, and experiential learning into business education while fostering collaboration between academia and industry. She brings a strong combination of academic knowledge and practical business expertise to prepare students for leadership roles in dynamic global business environments.
Her expertise spans corporate management, international business, marketing, entrepreneurship, strategic management, organizational behavior, sustainability and CSR, business analytics, artificial intelligence in business education, business development, and enterprise management. Her career combines higher education experience with practical business leadership, enterprise consulting, business development, and organisational management.
Dr. Bettayeb is particularly recognised for integrating artificial intelligence, sustainability principles, and experiential learning into business education while fostering collaboration between academia and industry. She brings a strong combination of academic knowledge and practical business expertise to prepare students for leadership roles in dynamic global business environments.
2024 – Doctor of Business Administration in Marketing, University of Sharjah, UAE
2018 – Master of Business Administration, University of Sharjah, UAE
2006 – Bachelor of Science in Management Information Systems, Public Administration, University of Sharjah, UAE
2018 – Master of Business Administration, University of Sharjah, UAE
2006 – Bachelor of Science in Management Information Systems, Public Administration, University of Sharjah, UAE
09/2024–Present – General Manager and Consultant, LevGlobal General Clinic, Dubai, UAE
07/2024–07/2025 – Partner and Consultant, CityWide Homecare, Dubai, UAE
07/2020–09/2024 – General Manager, Salem Ahmad Almoosa Enterprises, Dubai, UAE
07/2018–07/2020 – Founder and General Manager, Falconcity Nursery, Dubai, UAE
02/2015–02/2018 – Marketing Team Leader, BEAM, Sharjah, UAE
01/2013–Present – Business Consultant and Enterprise Development Advisor, UAE, Saudi Arabia, and United Kingdom
Provides advisory services in market feasibility studies, business structuring, regulatory licensing, operational setup, market entry strategy, brand positioning, and sustainable business growth.
01/2012–07/2013 – Founder and General Manager, Alreaya Almubakira Nursery, Sharjah, UAE
07/2024–07/2025 – Partner and Consultant, CityWide Homecare, Dubai, UAE
07/2020–09/2024 – General Manager, Salem Ahmad Almoosa Enterprises, Dubai, UAE
07/2018–07/2020 – Founder and General Manager, Falconcity Nursery, Dubai, UAE
02/2015–02/2018 – Marketing Team Leader, BEAM, Sharjah, UAE
01/2013–Present – Business Consultant and Enterprise Development Advisor, UAE, Saudi Arabia, and United Kingdom
Provides advisory services in market feasibility studies, business structuring, regulatory licensing, operational setup, market entry strategy, brand positioning, and sustainable business growth.
01/2012–07/2013 – Founder and General Manager, Alreaya Almubakira Nursery, Sharjah, UAE
04/2026–Present – guest professor in Corporate Management, University of Europe for Applied Sciences, Dubai Campus
02/2026–Present – Adjunct Faculty in Business Management, De Montfort University Dubai, UAE
01/2020–12/2023 – Student Work Placement Programme – Business Management, University of Dubai, UAE
01/2018–12/2023 – Graduate Internship Programme – Business Management, Higher Colleges of Technology, Dubai, UAE
02/2026–Present – Adjunct Faculty in Business Management, De Montfort University Dubai, UAE
01/2020–12/2023 – Student Work Placement Programme – Business Management, University of Dubai, UAE
01/2018–12/2023 – Graduate Internship Programme – Business Management, Higher Colleges of Technology, Dubai, UAE