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Dr. Gerald Fritz is Guest Professor of Business Administration with a focus on Leadership and International Sport Management at the University of Europe in Berlin, Germany.
Dr. Gerald Fritz
Field of Expertise: Business Administration with a focus on Leadership and International Sport Management.
Campus: Berlin
Office Hours: By Appointment
Dr. Gerald Fritz is Guest Professor Guest Professor of Business Administration with a focus on Leadership and International Sport Management at the University of Europe (UE) in Berlin, Germany. Dr. Fritz is specialized in sport administration, marketing, leadership, and the management of events. He is also a visiting lecturer at Audencia Business School Paris and the International Olympic Academy.
Dr. Fritz holds a master's degree in sports science and biology, a master's degree in sports administration, and a doctorate in sports economics. In addition to his academic career, he has gained extensive practical experience in the sports industry, including as director of marketing and sponsorship for the Frankfurt Galaxy American Football Club in the NFL Europe League, as well as in management positions at the Qatar Stars Football League (QSL) and on the Organizing Committee of the 2006 FIFA World Cup Germany. From 2020 to 2025, he took over as Director of the German Olympic Academy (DOA), enabling him to put academic knowledge into practice in the Olympic Movement with the aim of promoting Olympic Values and the Olympic and Paralympic Games in Germany.
At the UE School of Business Administration, his research interests include consumer and fan behavior, service- and consumer-oriented marketing in sports, sponsorship, and the legacy, organizational and commercial dynamics of mega-sporting events, like the Olympic Games.
Dr. Fritz holds a master's degree in sports science and biology, a master's degree in sports administration, and a doctorate in sports economics. In addition to his academic career, he has gained extensive practical experience in the sports industry, including as director of marketing and sponsorship for the Frankfurt Galaxy American Football Club in the NFL Europe League, as well as in management positions at the Qatar Stars Football League (QSL) and on the Organizing Committee of the 2006 FIFA World Cup Germany. From 2020 to 2025, he took over as Director of the German Olympic Academy (DOA), enabling him to put academic knowledge into practice in the Olympic Movement with the aim of promoting Olympic Values and the Olympic and Paralympic Games in Germany.
At the UE School of Business Administration, his research interests include consumer and fan behavior, service- and consumer-oriented marketing in sports, sponsorship, and the legacy, organizational and commercial dynamics of mega-sporting events, like the Olympic Games.
Since 09/2025
University of Europe for Applied Sciences (UE), Berlin, Germany
Guest Professor of Business Administration – Focus on Leadership and International Sport Management
2020 to2025
German Olympic Academy – DOA, Frankfurt, Germany
Entity dealing with value education and principles of the Olympic Movement and its diverse historical, political, social, economic, and cultural aspects. DOSB-affiliated institution
Director of German Olympic Academy
Executive Director of DOA
2017 to 2020
University of Applied Management – HAM Berlin, Germany
Departments of Business, Business Psychology & Sport Management, Provision of Bachelor & Master Education, Main Campus Munich.
Professor & Vice Dean of Sport Management & Head of Administration HAM Campus Berlin
2014 to 2017
Johannes Gutenberg University, Mainz, Germany
Institute of Sport Science, Faculty of Social Science, Media and Sport, Provision of Bachelor, Master and Doctoral Education, 30 full time staff, 2,000 students
Teaching & Research Assistant; Doctorate
2013 to 2014
University of Florida, Gainesville, USA
College of Health & Human Performance, Dpt. of Tourism, Recreation & Sport Management, Provision of Bachelor, Master and Doctoral Education.
Research Assistant & PhD Candidate (Recipient of Grinter Fellowship)
2008 to 2013
Qatar Stars League Management, Doha, Qatar
Head of Community Relations & Manager Audience Marketing
2008 to 2008
Hamburg Messe und Congress, Hamburg, Germany
Director of Marketing Communications
2006 to 2007
Frankfurt Galaxy Football Team Management, Frankfurt, Germany
Director of Marketing and Sponsorships
2004 to 2006
FIFA World Cup 2006 Germany, Organising Committee, Frankfurt, Germany
Head of Kick-off Event, Opening and Closing Ceremonies
2002 to 2004
German Motor Sports Federation (DMSB), Frankfurt, Germany
Umbrella organization of motor sports in Germany
Deputy Secretary General and Head of Motorcycle Sport
2000 to 2002
EuroSpeedway Germany, Service & Management,Klettwitz, Germany
Marketing Manager
Internships (each 6 month)
United States Olympic Committee (USOC),USA Triathlon, Colorado Springs
International Management Group (IMG), Winter Sports, Denver, USA
Adidas-Salomon AG, Business Unit Adventure International, Olympic Sports & Cycling, Herzogenaurach, Germany
University of Europe for Applied Sciences (UE), Berlin, Germany
Guest Professor of Business Administration – Focus on Leadership and International Sport Management
2020 to2025
German Olympic Academy – DOA, Frankfurt, Germany
Entity dealing with value education and principles of the Olympic Movement and its diverse historical, political, social, economic, and cultural aspects. DOSB-affiliated institution
Director of German Olympic Academy
Executive Director of DOA
2017 to 2020
University of Applied Management – HAM Berlin, Germany
Departments of Business, Business Psychology & Sport Management, Provision of Bachelor & Master Education, Main Campus Munich.
Professor & Vice Dean of Sport Management & Head of Administration HAM Campus Berlin
2014 to 2017
Johannes Gutenberg University, Mainz, Germany
Institute of Sport Science, Faculty of Social Science, Media and Sport, Provision of Bachelor, Master and Doctoral Education, 30 full time staff, 2,000 students
Teaching & Research Assistant; Doctorate
2013 to 2014
University of Florida, Gainesville, USA
College of Health & Human Performance, Dpt. of Tourism, Recreation & Sport Management, Provision of Bachelor, Master and Doctoral Education.
Research Assistant & PhD Candidate (Recipient of Grinter Fellowship)
2008 to 2013
Qatar Stars League Management, Doha, Qatar
Head of Community Relations & Manager Audience Marketing
2008 to 2008
Hamburg Messe und Congress, Hamburg, Germany
Director of Marketing Communications
2006 to 2007
Frankfurt Galaxy Football Team Management, Frankfurt, Germany
Director of Marketing and Sponsorships
2004 to 2006
FIFA World Cup 2006 Germany, Organising Committee, Frankfurt, Germany
Head of Kick-off Event, Opening and Closing Ceremonies
2002 to 2004
German Motor Sports Federation (DMSB), Frankfurt, Germany
Umbrella organization of motor sports in Germany
Deputy Secretary General and Head of Motorcycle Sport
2000 to 2002
EuroSpeedway Germany, Service & Management,Klettwitz, Germany
Marketing Manager
Internships (each 6 month)
United States Olympic Committee (USOC),USA Triathlon, Colorado Springs
International Management Group (IMG), Winter Sports, Denver, USA
Adidas-Salomon AG, Business Unit Adventure International, Olympic Sports & Cycling, Herzogenaurach, Germany