
More than just a degree
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Dr. Edit Szivas is a guest professor of Corporate Management at the University of Europe for Applied Sciences, Dubai campus.

Dr. Edit Margit Szivas
Field of Expertise: Strategic and Corporate Management; Management Consulting; International Business; Strategic Tourism Development; Cultural Policy and Management; Sustainability
Campus: Dubai
Office Hours: By Appointment
Dr. Edit Szivas is a guest professor of Corporate Management at the University of Europe for Applied Sciences, Dubai campus. She is a senior academic, international management consultant, and higher education leader with extensive experience across the United Arab Emirates, the United Kingdom, Switzerland, and international development contexts.
Dr. Szivas brings more than three decades of experience in academic leadership, management consultancy, teaching, research, and advisory work. Her expertise covers strategic and corporate management, international business, management consulting, organisational development, tourism development, cultural policy, sustainability, and public policy.
She has worked with governments, international organisations, development agencies, universities, and private-sector partners on strategy, institutional development, quality assurance, capacity building, and sustainable growth. Her academic and professional contribution connects business education, applied consultancy, public policy, and international development practice.
Dr. Szivas brings more than three decades of experience in academic leadership, management consultancy, teaching, research, and advisory work. Her expertise covers strategic and corporate management, international business, management consulting, organisational development, tourism development, cultural policy, sustainability, and public policy.
She has worked with governments, international organisations, development agencies, universities, and private-sector partners on strategy, institutional development, quality assurance, capacity building, and sustainable growth. Her academic and professional contribution connects business education, applied consultancy, public policy, and international development practice.
1994–1997 – PhD, Surrey Business School, University of Surrey, United Kingdom
Thesis: Labour Mobility into Tourism in Conditions of Economic Transition: The Case of Hungary
1993–1994 – MSc in Tourism Planning and Development, Surrey Business School, University of Surrey, United Kingdom
Thesis: The Role of the Hotel Feasibility Study in the Development Process
1987–1990 – BSc in International Trade, Budapest Business School, Budapest, Hungary
Thesis: Labour Mobility into Tourism in Conditions of Economic Transition: The Case of Hungary
1993–1994 – MSc in Tourism Planning and Development, Surrey Business School, University of Surrey, United Kingdom
Thesis: The Role of the Hotel Feasibility Study in the Development Process
1987–1990 – BSc in International Trade, Budapest Business School, Budapest, Hungary
2022–Present – CEO, Londmar Consultancy, Switzerland
Leads an international consultancy company delivering strategy, development, education, and institutional projects for governments, global institutions, and private-sector organisations.
2021–Present – Consultant and General Manager, Temwin, UAE
Provides trading, management consultancy, and marketing services internationally.
2016–Present – Executive Board Member and Consultant, International Institute of Gastronomy, Culture, Art and Tourism, Spain
Contributes to international initiatives related to gastronomy, culture, art, tourism, sustainability, institutional development, and regional development.
2012–2021 – CEO, Seastar Consultancy, UAE
Led an international consultancy company delivering strategy, development, and education projects for governments, international institutions, and private-sector clients.
1991–1993 – Founder and Managing Director, Cranfield Consultancy, Budapest, Hungary
1990–1991 – Senior Bank Marketing Specialist, Business Policy Department, Budapest Bank, Budapest, Hungary
Leads an international consultancy company delivering strategy, development, education, and institutional projects for governments, global institutions, and private-sector organisations.
2021–Present – Consultant and General Manager, Temwin, UAE
Provides trading, management consultancy, and marketing services internationally.
2016–Present – Executive Board Member and Consultant, International Institute of Gastronomy, Culture, Art and Tourism, Spain
Contributes to international initiatives related to gastronomy, culture, art, tourism, sustainability, institutional development, and regional development.
2012–2021 – CEO, Seastar Consultancy, UAE
Led an international consultancy company delivering strategy, development, and education projects for governments, international institutions, and private-sector clients.
1991–1993 – Founder and Managing Director, Cranfield Consultancy, Budapest, Hungary
1990–1991 – Senior Bank Marketing Specialist, Business Policy Department, Budapest Bank, Budapest, Hungary
2025–Present – Guest professor of Corporate Management, University of Europe for Applied Sciences, Dubai, UAE
Teaches and supports academic delivery in corporate management, strategic management, international business, value chain management, management consulting, organisational development, research methods, and applied research projects.
2026–Present – Visiting Professor, Surrey Business School, University of Surrey, United Kingdom
2023–Present – Adjunct / Visiting Academic, Business and Hotel Management School, Switzerland
Teaches strategic management at MSc level and luxury brand management at MBA level.
2022–Present – Visiting Academic of Practice, University of Sunderland in London, United Kingdom
Teaches strategic management, digital transformation in the visitor economy, operations management, and international hospitality management.
2016–2022 – Professor, Department Head International Management and Economics, and Programme Area Director in Tourism and Hospitality, Modul University Dubai, UAE
Led academic programmes, curriculum development, quality assurance, appointment committee work, and academic leadership. Taught and supervised students at MBA, master’s, and bachelor’s levels in business strategy, leadership, management, value chain management, operations management, tourism, and hospitality.
2011–2012 – Professor and Director of Research and Consultancy, The Emirates Academy of Hospitality Management, Dubai, UAE
Led research and hospitality innovation activities and taught and supervised master’s and bachelor’s theses.
1998–2011 – Associate Professor / Director of PhD Programme, Surrey Business School, University of Surrey, United Kingdom
Directed the PhD Programme with approximately 120 doctoral candidates. Supervised PhD students to completion, examined PhDs and DBAs, and contributed to academic leadership, programme management, and curriculum design at BSc, MSc, DBA, and PhD levels.
1998 – Part-time Lecturer in International Trade and International Business, University of Greenwich, United Kingdom
1998 – Tutor in Tourism Marketing, Tourism Development, and Business Research Methods, University of Surrey, United Kingdom
Teaches and supports academic delivery in corporate management, strategic management, international business, value chain management, management consulting, organisational development, research methods, and applied research projects.
2026–Present – Visiting Professor, Surrey Business School, University of Surrey, United Kingdom
2023–Present – Adjunct / Visiting Academic, Business and Hotel Management School, Switzerland
Teaches strategic management at MSc level and luxury brand management at MBA level.
2022–Present – Visiting Academic of Practice, University of Sunderland in London, United Kingdom
Teaches strategic management, digital transformation in the visitor economy, operations management, and international hospitality management.
2016–2022 – Professor, Department Head International Management and Economics, and Programme Area Director in Tourism and Hospitality, Modul University Dubai, UAE
Led academic programmes, curriculum development, quality assurance, appointment committee work, and academic leadership. Taught and supervised students at MBA, master’s, and bachelor’s levels in business strategy, leadership, management, value chain management, operations management, tourism, and hospitality.
2011–2012 – Professor and Director of Research and Consultancy, The Emirates Academy of Hospitality Management, Dubai, UAE
Led research and hospitality innovation activities and taught and supervised master’s and bachelor’s theses.
1998–2011 – Associate Professor / Director of PhD Programme, Surrey Business School, University of Surrey, United Kingdom
Directed the PhD Programme with approximately 120 doctoral candidates. Supervised PhD students to completion, examined PhDs and DBAs, and contributed to academic leadership, programme management, and curriculum design at BSc, MSc, DBA, and PhD levels.
1998 – Part-time Lecturer in International Trade and International Business, University of Greenwich, United Kingdom
1998 – Tutor in Tourism Marketing, Tourism Development, and Business Research Methods, University of Surrey, United Kingdom
Riley, M. and Szivas, E. (2015). Luxury and Innovation: Towards an Evaluative Framework. Research in Hospitality Management, 147–152.
Ladkin, A. and Szivas, E. (2015). Green Jobs and Employment in Tourism. In: Veddy, M. V. and Wilkes, K. (editors), Tourism in the Green Economy. Routledge.
Stylidis, D., Biran, A., Sit, J., and Szivas, E. (2014). Residents' Support for Tourism Development: The Role of Residents' Place Image and Perceived Tourism Impacts. Tourism Management, 45, 260–274.
Bartalos, S. and Szivas, E. (2013). Green tourism certification in the UAE – Why to Implement? Published by Arab Forum for Environment and Development (AFED).
Farsari, Y., Butler, R. and Szivas, E. (2011). Complexity in Tourism Policies: A Cognitive Mapping Approach. Annals of Tourism Research, 38(3), 1100–1134.
Aziz, H. and Szivas, E. (2011). Report on Tourism for Arab Environment for Green Economy, Sustainable Transition in a Changing Arab World. Arab Forum for Environment and Development (AFED) Annual Report, 2011.
Kim, Aise KyoungJin, Airey, D. and Szivas, E. (2011). The multiple assessment of interpretation effectiveness: Promoting visitors' environmental attitudes and behaviour. Journal of Travel Research, 50(3), 321–334.
Lei, Z., Papatheodorou, A. and Szivas, E. (2010). The Effect of Low-Cost Carriers on Regional Airports’ Revenue: Evidence from the UK. In: Forsyth, P., Gillen, D., Muller, J. and Niemeier, H. M. (Eds), Airport Competition. The European Experience. Ashgate, 311–321.
Farsari, Y., Butler, R. and Szivas, E. (2010). The use of Cognitive Mapping in Analyzing Sustainable Tourism Policy: Methodological Implications. Tourism Recreation Research, 35(2), 145–160.
Seppala, R., Airey, D. and Szivas, E. (2009). The Dependence of Tourism SMEs on NTOs: the Case of Finland. Journal of Travel Research, 48(2), 177–190.
Riley, M. and Szivas, E. (2009). Poverty and Tourism Employment: Revisiting the Supply Curve. Tourism Economics, 15(2), 297–305.
Riley, M. and Szivas, E. (2009). The valuation of skill and the configuration of HRM. Tourism Economics, 15(1), 105–120.
Terzidou, M., Stylidis, D. and Szivas, E. (2008). Residents’ Perceptions of Religious Tourism and its Socio-Economic Impacts on the Island of Tinos. Journal of Tourism and Hospitality Planning and Development, 5(2), 113–129.
Baum, T. and Szivas, E. (2008). HRD in Tourism: A Role for Government? Tourism Management, 29(4), 783–794.
Thozhur, S., Riley, M. and Szivas, E. (2007). The poor wake up quickly? A study of low pay and muted horizons. Service Industries Journal, 27(2), 139–150.
Thozhur, S., Riley, M. and Szivas, E. (2006). Money attitudes and pay satisfaction for the low paid. Journal of Managerial Psychology, 21(2), 163–172.
Szivas, E. (2005). EU Enlargement – Passport for Development for the Hungarian Tourism Industry? International Journal of Tourism Research. Special Issue on Tourism and EU Enlargement. Invited Paper, 7(2), 95–109.
Niininen, O., Szivas, E., and Riley, M. (2004). Destination loyalty and repeat behaviour: an application of optimum stimulation measurement. International Journal of Tourism Research, 6(6), 439–447.
Riley, M. and Szivas, E. (2004). How is tourism data information transferred into the small business decision process? Tourism Review, 59(3), 26–32.
Riley, M. and Szivas, E. (2003). Pay determination: a socio-economic framework. Annals of Tourism Research, 30(2), 446–464.
Szivas, E., Riley, M., and Airey, D. (2003). Labor mobility into tourism: attraction and satisfaction. Annals of Tourism Research, 30(1), 64–76.
Gore, J. and Szivas, E. (2003). Transformational Leadership and Effective Hospitality Businesses. Hospitality Review.
Gore, J., Szivas, E., and Warr, D. (2003). Transformational leadership and effective small hospitality business. The Hospitality Review, 43–46.
Riley, M., Ladkin, A., and Szivas, E. (2002). Tourism Employment: Analysis and Planning. Channel View Publications.
Szivas, E. and Riley, M. (2002). Labour Mobility and Tourism in the Post 1989 Transition in Hungary. Invited Chapter for: Hall, M. and Williams, A. M. (eds), Tourism and Migration: New Relationships between Production and Consumption. Kluwer Academic Publishers.
Riley, M., Niininen, O., Szivas, E. E., and Willis, T. (2001). The Case for Process Approaches in Loyalty Research in Tourism. International Journal of Tourism Research, 3, 23–32.
Szivas, E. (2001). Entrance Into Tourism Entrepreneurship – A UK Case Study. International Journal of Tourism and Hospitality Research, 2, 163–172.
Niininen, I., Riley, M. and Szivas, E. (2000). The Case of Process Approaches in Loyalty Research in Tourism. International Journal of Tourism Research, 3, 1–10.
Riley, M., Wood, R. C., Clark, M. A., Wilkie, E., and Szivas, E. (2000). Researching and Writing Dissertations in Business and Management. Thomson Business Press.
Szivas, E. (1999). The Influence of Human Resource on Tourism Marketing. In Vellas, F. and Becherel, L. (eds), The International Marketing of Travel and Tourism, A Strategic Approach. Basingstoke: Macmillan Business, 145–155.
Szivas, E. and Riley, M. (1999). Tourism Employment During Economic Transition. Annals of Tourism Research, 26(4), 747–771.
Szivas, E. (1999). The Development of Wine Tourism in Hungary. International Journal of Wine Marketing, 11(2), 7–17.
Szivas, E. and Riley, M. (1996). The Role of the Hotel Feasibility Study in the Development Process; Putting Utility into Perspective. International Journal of Contemporary Hospitality Management, 8(6), 29–31.
Ladkin, A. and Szivas, E. (2015). Green Jobs and Employment in Tourism. In: Veddy, M. V. and Wilkes, K. (editors), Tourism in the Green Economy. Routledge.
Stylidis, D., Biran, A., Sit, J., and Szivas, E. (2014). Residents' Support for Tourism Development: The Role of Residents' Place Image and Perceived Tourism Impacts. Tourism Management, 45, 260–274.
Bartalos, S. and Szivas, E. (2013). Green tourism certification in the UAE – Why to Implement? Published by Arab Forum for Environment and Development (AFED).
Farsari, Y., Butler, R. and Szivas, E. (2011). Complexity in Tourism Policies: A Cognitive Mapping Approach. Annals of Tourism Research, 38(3), 1100–1134.
Aziz, H. and Szivas, E. (2011). Report on Tourism for Arab Environment for Green Economy, Sustainable Transition in a Changing Arab World. Arab Forum for Environment and Development (AFED) Annual Report, 2011.
Kim, Aise KyoungJin, Airey, D. and Szivas, E. (2011). The multiple assessment of interpretation effectiveness: Promoting visitors' environmental attitudes and behaviour. Journal of Travel Research, 50(3), 321–334.
Lei, Z., Papatheodorou, A. and Szivas, E. (2010). The Effect of Low-Cost Carriers on Regional Airports’ Revenue: Evidence from the UK. In: Forsyth, P., Gillen, D., Muller, J. and Niemeier, H. M. (Eds), Airport Competition. The European Experience. Ashgate, 311–321.
Farsari, Y., Butler, R. and Szivas, E. (2010). The use of Cognitive Mapping in Analyzing Sustainable Tourism Policy: Methodological Implications. Tourism Recreation Research, 35(2), 145–160.
Seppala, R., Airey, D. and Szivas, E. (2009). The Dependence of Tourism SMEs on NTOs: the Case of Finland. Journal of Travel Research, 48(2), 177–190.
Riley, M. and Szivas, E. (2009). Poverty and Tourism Employment: Revisiting the Supply Curve. Tourism Economics, 15(2), 297–305.
Riley, M. and Szivas, E. (2009). The valuation of skill and the configuration of HRM. Tourism Economics, 15(1), 105–120.
Terzidou, M., Stylidis, D. and Szivas, E. (2008). Residents’ Perceptions of Religious Tourism and its Socio-Economic Impacts on the Island of Tinos. Journal of Tourism and Hospitality Planning and Development, 5(2), 113–129.
Baum, T. and Szivas, E. (2008). HRD in Tourism: A Role for Government? Tourism Management, 29(4), 783–794.
Thozhur, S., Riley, M. and Szivas, E. (2007). The poor wake up quickly? A study of low pay and muted horizons. Service Industries Journal, 27(2), 139–150.
Thozhur, S., Riley, M. and Szivas, E. (2006). Money attitudes and pay satisfaction for the low paid. Journal of Managerial Psychology, 21(2), 163–172.
Szivas, E. (2005). EU Enlargement – Passport for Development for the Hungarian Tourism Industry? International Journal of Tourism Research. Special Issue on Tourism and EU Enlargement. Invited Paper, 7(2), 95–109.
Niininen, O., Szivas, E., and Riley, M. (2004). Destination loyalty and repeat behaviour: an application of optimum stimulation measurement. International Journal of Tourism Research, 6(6), 439–447.
Riley, M. and Szivas, E. (2004). How is tourism data information transferred into the small business decision process? Tourism Review, 59(3), 26–32.
Riley, M. and Szivas, E. (2003). Pay determination: a socio-economic framework. Annals of Tourism Research, 30(2), 446–464.
Szivas, E., Riley, M., and Airey, D. (2003). Labor mobility into tourism: attraction and satisfaction. Annals of Tourism Research, 30(1), 64–76.
Gore, J. and Szivas, E. (2003). Transformational Leadership and Effective Hospitality Businesses. Hospitality Review.
Gore, J., Szivas, E., and Warr, D. (2003). Transformational leadership and effective small hospitality business. The Hospitality Review, 43–46.
Riley, M., Ladkin, A., and Szivas, E. (2002). Tourism Employment: Analysis and Planning. Channel View Publications.
Szivas, E. and Riley, M. (2002). Labour Mobility and Tourism in the Post 1989 Transition in Hungary. Invited Chapter for: Hall, M. and Williams, A. M. (eds), Tourism and Migration: New Relationships between Production and Consumption. Kluwer Academic Publishers.
Riley, M., Niininen, O., Szivas, E. E., and Willis, T. (2001). The Case for Process Approaches in Loyalty Research in Tourism. International Journal of Tourism Research, 3, 23–32.
Szivas, E. (2001). Entrance Into Tourism Entrepreneurship – A UK Case Study. International Journal of Tourism and Hospitality Research, 2, 163–172.
Niininen, I., Riley, M. and Szivas, E. (2000). The Case of Process Approaches in Loyalty Research in Tourism. International Journal of Tourism Research, 3, 1–10.
Riley, M., Wood, R. C., Clark, M. A., Wilkie, E., and Szivas, E. (2000). Researching and Writing Dissertations in Business and Management. Thomson Business Press.
Szivas, E. (1999). The Influence of Human Resource on Tourism Marketing. In Vellas, F. and Becherel, L. (eds), The International Marketing of Travel and Tourism, A Strategic Approach. Basingstoke: Macmillan Business, 145–155.
Szivas, E. and Riley, M. (1999). Tourism Employment During Economic Transition. Annals of Tourism Research, 26(4), 747–771.
Szivas, E. (1999). The Development of Wine Tourism in Hungary. International Journal of Wine Marketing, 11(2), 7–17.
Szivas, E. and Riley, M. (1996). The Role of the Hotel Feasibility Study in the Development Process; Putting Utility into Perspective. International Journal of Contemporary Hospitality Management, 8(6), 29–31.