BA Design & Management Studies

Study Design & Management at UE in Dubai

Combine management skills with design expertise

Creative thinking, strategic problem solving and design leadership are becoming essential skills for modern organisations. In Dubai, where global brands, creative agencies, luxury businesses, cultural institutions, start-ups and innovation hubs operate side by side, design is more than visual communication, it is a tool for business growth, customer experience and future-focused innovation.
The BA Design & Management Studies at UE Dubai prepares you to work at the intersection of creativity, business and strategy. You’ll learn how to develop strong ideas, understand user needs, manage creative processes and bring design solutions into real business contexts.
As generative AI, digital platforms and new consumer behaviours reshape the creative industries, employers need graduates who combine creative confidence with ethical thinking, project management skills, brand understanding and a human-centred approach. At UE Dubai, you’ll study a German-accredited degree in English while building a portfolio of practical, career-relevant skills.
Future career paths include roles in design management, brand strategy, creative project management, innovation management, design operations, experience design and marketing departments, agencies, consultancies or cultural organisations.
Our BA Design & Management Studies programme is designed for students who want to turn creative talent into professional impact.

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Curriculum | Design & Management Studies

The curriculum combines design practice, communication, management and strategic thinking. You’ll learn how to identify communication goals, develop creative concepts, present ideas clearly and manage design-led projects from concept to implementation.
In Dubai, these skills are highly relevant across sectors such as retail, luxury, hospitality, real estate, tourism, technology, cultural industries, events, media, branding and entrepreneurship. You’ll develop the ability to connect design decisions with business objectives and customer needs.

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Key facts Design & Management Studies

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Find out everything about our Campus in Dubai!

Dubai is a leading destination for students who want to combine academic study with international career ambition. The city offers access to diverse industries, multicultural workplaces and a fast-growing business ecosystem.

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Admission Requirements

Here are some things you will require for your application at the UE:

Completed application form
High School Diploma & language certificate
CV & letter of motivation
Copy of your passport

Admission Requirements

Semesters & Credits

ECTS: 180
Language: English
Winter semester: September
Summer semester: March
Examination and Study Regulations

FAQs Accreditation

Fees

Dubai: AED 60,882 Yearly

Check out our fees and financing page for more info.

* Please reach out to our student advisors for further funding options

Fees & Financing

Here is why you should study at UE Dubai

90% employed after graduation
Fully accredited and recognized degree
Funding & financial support (scholarships & more)
140+ nationalities across our campus
Free of charge visa support
Modern facilities
Accommodation support

Career opportunities with a degree in Design & Management Studies

Graduates work in a constantly changing environment that demands creativity, strategic thinking, communication skills and the ability to manage complex projects. With a degree in Design & Management Studies, you can work in creative industries, brand teams, design departments, agencies, consultancies, start-ups, cultural institutions or innovation-focused organisations.
In Dubai, design management skills are relevant across many industries. Companies need professionals who can translate ideas into experiences, manage creative teams, understand customers, develop brands and support innovation. Whether you want to work as an employee, freelancer or entrepreneur, this programme helps you build the mindset and skills to create value through design.
Examples of possible fields of activity:

Design Strategist
Design Operations Manager
Creative Project Manager
Marketing and Communication Specialist
Creative Account Manager
Customer Experience Coordinator

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Study BSc Design Management at UE in Dubai – Elevate Your Career in a Global Design Hub

Join the Bachelor of Science in Design Management program at the University of Europe for Applied Sciences (UE) in Dubai, a city celebrated for its rapid growth and dynamic design landscape. Dubai's strategic location and world-class infrastructure make it a premier destination for international design and innovation, offering students unparalleled exposure to the global design industry. The curriculum is designed to provide a solid foundation in design principles, coupled with essential business and management skills. Students have the opportunity to engage with leading industry professionals, participate in high-profile design projects, and gain insights into the latest trends and technologies shaping the sector. This immersive experience prepares graduates for successful careers in various roles, including design strategy, brand management, and creative direction.

Students interested in studying at the UE Campus in Dubai, will have the option to enroll into our Bachelor Pre-Course programmes.
Note: In the application process, please select the option “Undergraduate + Foundation Diploma”

“We prepare our graduates in particular for work in interdisciplinary teams the intersection between Design and Management”
– Prof. Christian Meyer zu Ermgassen