Strategise, captivate, succeed: Unleash your marketing potential
Marketing in Dubai is dynamic, international and performance-driven. Companies need professionals who can understand customers, build strong brands, use digital channels effectively and turn marketing activity into measurable business growth.
The MBA Marketing Management at UE Dubai prepares you for this environment by combining business knowledge with practical marketing expertise. You will explore marketing strategy, customer environments, global marketing management, digital marketing communications and the legal and policy frameworks that influence modern marketing decisions.
You will learn how to assess markets, develop campaigns, understand consumer behaviour, communicate with target audiences and use digital tools to support business goals.
This MBA is designed for students and professionals who want to strengthen their management profile while developing specialist marketing knowledge for today’s digital-first economy.
Our practical teaching methods, case studies and interactive projects help you apply theory to real business scenarios. The programme supports your development as a confident marketing professional who can think strategically, communicate clearly and make decisions in complex commercial environments.
MBA Marketing Management Curriculum
At UE Dubai, the programme connects academic knowledge with the realities of a market shaped by global brands, tourism, luxury, retail, technology, real estate, hospitality, e-commerce and entrepreneurship.
Key facts about Marketing Management
Check out our Locations
Find out everything about our Campus in Dubai!
For marketing students, this location is especially relevant. Dubai is home to international companies, creative agencies, media platforms, major events, tourism brands, luxury businesses, real estate developers and digital-first companies.
Admission Requirements
Here are some things you will require for your application at the UE:
- Completed application form
- Bachelor’s degree (at least 180 ECTS)
- English language skills (at least B2 level)
- 1 year of professional experience after the last academic degree
- Diploma / Bachelor certificate & language certificate.
- CV & letter of motivation
- Copy of your passport
Semesters & Credits
- You study for 3 semesters and gain 90 ECTS.
- Intakes: March & September
- Language: English
- Classes are typically scheduled between Wednesdays & Saturdays.
- Examination and Study Regulations
- Do you have any further questions? You may already find the answer in the most frequently asked questions
Fees
- Dubai: 57,376 AED on the 1st year
Check out our fees and financing page for more info.
* Please reach out to our student advisors for further funding options
Here is why you should study at UE Dubai
Spotlight Module: Digital Marketing Communications
You will examine internet marketing, e-promotion strategies, mobile marketing, strategic digital marketing, digital media, advertising and the management and assessment of digital marketing communications.
The module also introduces key legal and policy considerations that apply to digital media, helping students understand how marketing decisions are shaped by regulation, ethics and responsibility.
You will also look at search engine methodology, SEO, optimisation reports and accessible webpage principles. These skills are highly relevant for marketing roles in Dubai, where digital visibility, customer engagement and online brand experience are central to business growth.
For students preparing for careers in marketing, this module helps connect creative communication with measurable performance.
What happens after your studies?
Dubai’s economy creates strong demand for marketing professionals across tourism, luxury, retail, hospitality, real estate, finance, consulting, e-commerce, technology, events, entertainment, media and start-ups.
This MBA helps you build an employment-focused profile for roles where companies need professionals who can understand customers, build brands, manage campaigns and support commercial growth. Possible career paths:
- Digital Marketing Manager
- Marketing Manager
- Brand Manager
- Social Media Manager
- SEO Manager
- Performance Marketing Manager
- Growth Marketing Manager
- Marketing Communications Manager
- Campaign Manager
- Customer Experience Manager
UE Campus in Dubai
At UE Dubai, you study in a modern campus environment located at One Central, Dubai World Trade Centre. The campus is close to major business events, exhibitions, corporate offices, cultural landmarks and public transport.
This makes UE Dubai more than a study location. It is a place where students can connect academic learning with the professional energy of the city around them.
For students who want to build an international marketing career, Dubai provides access to a multicultural business environment and a strong network of employers, agencies, entrepreneurs and industry communities.
“At UE, we are encouraged to experiment and push our creative boundaries while also developing business and digital skills.”
– Alicia O.A., Digital Media Marketing Student
86%
of graduates find a job within 12 months after graduation
50%
of graduates find a job paying more than 50K EUR per annum
Source: Internal evaluation among graduates of 2023
Student Satisfaction
We regularly ask our students about their UE experience. Read more about what it means to study at the University of Europe for Applied Sciences.
You can also read more student reviews on our testimonials page.
UE Campus in Dubai
Learn from our Experts
Find further valuable information about our professors and their career.
Prof. Dr. Thomas Burgartz
Prof. Dr. Werner Frese
Contact us today
Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.
FAQs
At UE Dubai, the programme explores areas such as global marketing management, digital marketing communications, customer environments, marketing strategy, consumer behaviour and the legal and policy frameworks that affect marketing decisions.
The programme helps you develop business knowledge and practical marketing skills that are relevant to employers in Dubai and international markets.
The city’s multicultural audience and competitive business environment make it especially relevant for students who want to understand international marketing, digital communication and brand strategy.
These roles are relevant across industries including retail, tourism, hospitality, real estate, finance, consulting, technology, media, luxury, events and start-ups.
For professionals who want to move into management, strategy or international marketing roles, an MBA in Marketing Management can be a valuable qualification.