MA Visual & Experience Design
Design digital products, experiences and visual stories in Dubai
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Design digital products for a connected world
The MA Visual & Experience Design at UE Dubai combines visual communication, UX/UI design, digital product design and experience-led thinking. You will learn how to create concepts, prototypes and visual systems that are functional, engaging and user-centred.
Dubai is the ideal place to study this field. As a global hub for innovation, retail, tourism, finance, technology, media and entrepreneurship, the city offers a dynamic environment where brands and organisations are constantly looking for better digital experiences and stronger visual communication.
This programme helps you build the skills to respond to that demand, creatively, strategically and professionally.
Curriculum | Visual & Experience Design
Video by Lou-Anne Lalé
Key facts MA Visual & Experience Design
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Find out everything about our Campus in Dubai!
Dubai offers an ideal environment for project management students. The city is known for infrastructure development, international business, innovation, tourism, technology, logistics, real estate and large-scale events. These sectors depend on professionals who can plan effectively, manage risk, coordinate teams and deliver results.
Admission Requirements
Here are some things you will require for your application at the UE:
- Completed admission form
- Transcript & language proficiency
- CV & Copy of passport
- Motivational letter
- A portfolio is required
Semesters & Credits
- 2, 3 or 4 semesters
- 60, 90 or 120 ECTS (Credits)
- Choose between the Standard Track (120 ECTS) and the Fast Track (90 ECTS)
- Teaching language: English
- Classes are typically scheduled between Wednesdays & Saturdays
- Examination and Study Regulations
Fees
- From AED 55,462.50 yearly
Check out our fees and financing page for more info.
* Please reach out to our student advisors for further funding options
Here is why you should study at UE Dubai
Study Visual & Experience Design and build a career.
In the MA Visual & Experience Design at UE Dubai, you will explore how people experience digital, physical and visual communication in everyday life. You will learn how to design interfaces, narratives, prototypes, brand systems and user experiences that connect creativity with function.
The programme helps you develop a critical understanding of the relationship between creative, commercial and technological considerations. You will learn how to make design decisions that serve users, support business goals and create memorable experiences.
Dubai gives this career focus an additional advantage. The city is home to global brands, start-ups, agencies, hospitality groups, cultural organisations and technology-driven companies that need designers who can create engaging experiences for international audiences.
Career areas:
- UX/UI design
- Visual design
- Experience design
- Brand design
- Service design
- Digital product design
By the end of the programme, you will have developed practical design skills, a stronger portfolio and the confidence to work across creative and digital industries.
What to expect from the Master in Visual & Experience Design
The MA Visual & Experience Design welcomes applicants from creative, design, media, communication, marketing, technology and related backgrounds. It is suitable for students who want to develop advanced design skills and apply them across digital products, visual communication and experience-led environments.
You will explore topics such as visual design, illustration, digital image creation, photography, contemporary typography, communication artefacts, interactive prototypes, brand identity design, innovation design management and design research.
You will also engage with the social impact of data technologies, analytics and AI, while learning to use digital prototyping tools and methods relevant to modern design practice.
At UE Dubai, you will study in a multicultural and interdisciplinary environment that reflects the global nature of the design industry. You will be encouraged to build work that is creative, research-based, user-centred and relevant to international audiences.
Study Visual & Experience Design at UE Dubai
Dubai is a fast-growing global hub for innovation, design, business, tourism, retail, media and technology. It offers a diverse, multicultural backdrop for exploring how people interact with brands, services, platforms and spaces.
Studying in Dubai gives you the opportunity to design for international audiences and understand how experience design works across different cultures and industries. From digital platforms and luxury brands to smart services and immersive environments, Dubai provides an inspiring context for ambitious designers.
At UE Dubai, you benefit from practical learning, modern facilities, small classes and an international student community, helping you build both your creative skills and your professional network.
“The UE is unique in a very tangible way, our projects are applied and we’re not only looking at the theoretical aspects of Education”
– Prof. Dahlia Mahmoud
Industry Collaborations: Building Bridges to Success
Inspiring Creativity: Student Projects Showcase
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Prof. Dr. Peter Crnokrak
